Microsoft visual identity guidelines Logotype 1313 All Microsoft endorsed communications must use the logotype. When Microsoft is the endorser, we use the logotype only. This lets people know the message is from Microsoft, while allowing the lead brand to occupy the spotlight. The Microsoft logotype must be used as the endorser on all print and digital communications including online, print, and TV advertising; promotional materials and event signage; videos and animations; packaging and collateral, etc.