Microsoft visual identity guidelines Contents Our visual elements 1 The role of the Microsoft brand express our brand 2 Identity system elements These guidelines are your introduction to how we can use the visual identity as a thread that ties 7 Logo Microsoft-branded offerings and groups together. They are a call to action to align our creative work and bring a new focus on our connected 17 Logotype visual identity system. Our shared elements unite the things we offer, 23 Typography and when they’re used together—again and again—they become the foundation for the stories that we want our brand, our products, and 32 Color our services, to tell. For questions regarding the new visual identity 39 Grids system, please see Brand Tools or contact the Microsoft brand team at [email protected]. 41 Tiles 54 Photography 57 Illustration 59 Icons 61 Putting it all together 70 Showcase Microsoft confidential. For internal use only. Materials herein are not for use by third parties including but not limited to OEMS, DSPs, ISVs, IHVs, or resellers. Authorized vendors may use materials only pursuant to an express work request and/or agreement from Microsoft.