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2 © 2019 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001 THE PELOTON BRAND 03 THE PELOTON BIKE FOR COMMERCIAL USE BRAND VOICE 04 DO’S AND DON’TS 05 HOW WE SPEAK THE PELOTON LOGO 06 LOGO USE 07 LOGO LOCKUP 08 LOGO LOCKUP MISUSE TABLE OF CONTENTS BRAND COLORS 10 ON SCREEN USE 11 PRINT USE PHOTOGRAPHY 12 PRODUCT PHOTOGRAPHY CREATIVE ASSETS 13 SOCIAL MEDIA MESSAGING 14 LANDING PAGE 15 ENVIRONMENTAL DESIGN 19 PELOTON DIGITAL COPY

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