BRAND COLORS Our palette is at the core of our identity and is essential for recognition of our brand. Our primary brand color is OrangeRed, which originated as Snoo’s eye color. When used with our range of neutrals, OrangeRed creates a striking focal point for any layout. We recommend using OrangeRed sparingly, representing approximately 10% of the color surface in a design layout or document. Brand colors BELUGA HEX FFFFFF PMS WHITE DUGONG HEX F2F6F7 PMS 9062 C DOLPHIN HEX D7DFE2 PMS 7541 C SEAL HEX B8C7CC PMS 428 CP NARWHAL HEX 7A9299 PMS 3526 C ORCA HEX 1B2426 PMS 532 CP ORANGERED HEX FF4500 PMS 172 C 14 Version 09-2020