Reddit users can ‘upvote’ or ‘downvote’ content the community contributes. The more upvotes a piece of content receives, the higher it will appear. Voting BRAND VOICE Our language preferences are the result of research and are designed to help people understand Reddit better. Most of these recommend a primary term that is more universally understood and should be used initially in communications, before introducing synonyms. This is the name for our platform and for the company. Do not refer to it as a ‘site’ or ‘website,’ instead call it a platform or app. Always capitalize Reddit. Reddit A person who uses Reddit is a Reddit user. Names on Reddit are preceded by ‘u/’which is an abbreviation of ‘username.’ For example, “u/spez.” A username may also be referred to as a “Reddit profile” or “Reddit account.” Reddit users The various discussion spaces on Reddit should be referred to as ‘Reddit communities’, or simply ‘communities’. Reddit community names are preceded by ‘r/’ which is an abbreviation for Reddit. For example, “the r/skincareaddiction community.” Communities Terminology 16 Version 09-2020