SNOO We occasionally work with brands to create custom Snoos to represent them on Reddit. Brand Snoos requires a license and are intended to represent fans of a brand on Reddit. Brand Snoos can wear costumes but does not associate with anything that would break Reddit’s content policy, that the average person may find highly offensive or upsetting, or that defames or insults Reddit. Brand Snoos can be used in on -platform advertising and may be used off-platform to promote a brand’s fan community on Reddit. Custom brand Snoos are subject to review by Reddit. Brand Snoos 13 Version 09-2020 10