™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES Introduction We are pleased that you have chosen to serve Starbucks® coffee or THE WE PROUDLY SERVE (WPS) STARBUCKS™ LOGO AND WHAT IT REPRESENTS beverages to your customers, and delighted that you wish to use your The Starbucks brand is one of the most recognized and admired in the world. We believe our people and our time and resources to promote our coffee. To help you, Starbucks products form the foundation of our marketing strategy. The uncompromising quality of our products and our Coffee Company has created the Customizable Marketing Toolkit focus on making a genuine, personal connection with our customers have enabled us to create uplifting experiences templates available on the We Proudly Serve Foodservice website. that currently define and differentiate us. And this has enabled us to inspire moments of connection that create a brighter outlook for ourselves and our world. That is the brand promise of Starbucks and the heritage entrusted to This is to ensure you’re getting the full advantage of your association those who market the brand. with Starbucks Coffee Company, as well as help you avoid any Note: Whether you customize a template or design your own art, remember that Starbucks must review and explicitly incorrect and/or inappropriate usage of the We Proudly Serve approve all artwork prior to production. Please email all artwork submissions to [email protected] or [email protected]. ™ Starbucks logo and brand identity. For further details, please see the Approval Process on page 11. Note also that the Starbucks Siren logo may never be used independent of the “We Proudly Serve” text. © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174 3