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™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES CONTENTS 3 Introduction 4 Overview 5 Colors 6 Technical Requirements 7 Branding Relationships 8 Asset Links 9 Applying the Guidelines 10 Unauthorized Logo Use 11 Approval Process © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174 2

Starbucks Brand Book - Page 2 Starbucks Brand Book Page 1 Page 3