™ WE PROUDLY SERVE STARBUCKS LOGO GUIDELINES Unauthorized Logo Use The following examples of unauthorized logo use could misrepresent your DISCOUNTING GUIDELINES relationship with Starbucks by potentially causing customers to confuse The WPS logo is prohibited from being used in discounting offers. your operation with a Starbucks® retail operation, or by devaluing the premium This includes: positioning of the Starbucks brand. • generic cents-off, percent-off, free-offer or bundling coupons • logo usage on delivery trucks or vehicles • Starbucks® products used as premiums in customer acquisition • street-level branding (windows, doors, awnings, freestanding signs), programs for other brands or as gifts with purchase (e.g., “Buy a which includes the exterior of the operation* muffin, get a complimentary cup of Starbucks® coffee.”) • transparent signs with backlighting • o perator-created customer frequency cards with logo • billboards, highway / roadside signs (e.g., “Buy 10, get 1 free.”) • discounting Starbucks® espresso-based beverages • neon signs • offers associated with or timed with a Starbucks® • packaging retail promotional offer • customer-designed cups / sleeves / napkins, co-branded with You are solely responsible for legal reviews and compliance of any the primary WPS logo or WPS wordmark discounts / offers with any laws / rules. • apparel (hats, T-shirts, aprons) • letterhead, business cards • magnets, keychains, pens, etc. • any hand-drawn logo • telephone book ads • any reproduction of the WPS logo by any means other than printing (e.g., etching, engraving, painting, embroidery) • use of Starbucks Coffee logo alone (must be WPS version) • discounting offers—see additional notes to the right *Exception is approved directional signage. © 2014 Starbucks Coffee Company. All rights reserved. Confidential—for internal use only. Last revised 11/26/14. SJB14-34174 10