Xerox Brand Book

Brand and Co-Marketing Guidelines for Channel Partners June 2018 ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Introduction & Overview Page 2 The Purpose of These Guidelines Partners like you are critical to our success. Each of you is unique and communicates differently. This document outlines the specific approaches for expressing these relationships so that customers are never confused about whether they’re interacting with you or directly with Xerox. Following these guidelines ensures you can leverage the power of the Xerox brand without violating its integrity while enabling you to protect and grow your own brand in the marketplace. How to Use This Document These guidelines provide simple, easy-to-follow directions for visually expressing your partnership with Xerox. The appropriate implementation of these guidelines ensures that the Xerox brand is used correctly and consistently. Proper implementation also ensures that your customers clearly understand the nature of your relationship with Xerox. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide INTERACTIVE TABLE OF CONTENTS Page 3 4 Introduction & Overview 33 Imagery 5 Co-Marketing Overview 34 Xerox Provided and Partner 6 Use of Xerox Brand Elements Provided Merchandise 8 Channel Partners 35 Tradeshows and Events 9 The Channel Partner Badge 36 Social Media 11 Badge Clear Space & Logo Line Signatures 37 Social Content 12 Badge & Partner Logo Size Relationship 38 Social Media Naming Examples 13 Badge & Partner Logo Placement 39 Trademarks 14 Badge Restrictions 40 About Trademark Dilution 15 Partner Created Stationery 41 Xerox Trademarks 16 Partner Created PowerPoint Templates 42 Xerox Owned Trademarks 17 Partner Created Print Advertising 43 Resources 18 Xerox Provided Print Advertising 19 Xerox Provided Paid Digital Advertising Banners 20 Partner Created Brochure 21 Xerox Created Brochure 22 Case Studies 23 Xerox Provided eBooks 24 Partner Websites 25 Xerox Provided Partner Website Assets 26 Partner Exterior Signage 27 Partner Showrooms 28 Partner Vehicles 29 Using Video 30 Co-Branding Videos 31 Xerox Provided Email 32 Partner Created Email ©2018 Xerox Corporation. All rights reserved.

Introduction & Overview 5 Co-Marketing Overview 6 Use of Xerox Brand Elements ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide CO-MARKETING OVERVIEW Page 5 What is co-marketing? Co-marketing is any instance when a partner’s Keep each brand separate — Avoid mixing Make the relationship clear — If the brand and the Xerox brand appear together in brand elements, and create distinct, separate partner is communicating to their customer, marketing communications. areas for each brand. Partner created the partner brand should lead and the When done properly, it can be beneficial to communications should be in the partner partner badge should communicate their both parties. brand but can use Xerox finished assets. relationship with Xerox. If the partner is Protecting the Value of Both Brands Xerox created communications are in the using a Xerox-created asset, the relationship Each brand is attractive to customers for Xerox brand but can include partner branding should be explained through explanatory different reasons. Effective co-marketing in designated areas. text as shown below. quickly expresses the connection between the two brands without causing confusion about who the message is coming from. Here are a A Xerox Document few guidelines to help make communications Document Solution Provider Technology Partner Technology as impactful as possible: Partner Know who is talking — Paying attention to Listen to the tone — Tone of voice is how the voice that’s used is extremely important in we say things so it sounds like our brand. The making sure the customer knows who they’re tone of voice for Xerox content is built on three doing business with. If the communication is constant, core ingredients: Confident, Down- coming from a partner, it should always to-Earth, Powered by the “What If.” These come reference “Xerox” as opposed to “we” or “our.” to life in content that reflects our Set The Page Free communications platform. Partner- authored content should reflect the partner’s Xerox has We have tone and style. launched the launched the fastest… fastest… ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Use of Xerox Brand Elements Page 6 Xerox encourages the use of Xerox provided Scenario 2: Xerox created communication communications and assets to aid in the or asset, with generic partner branding. marketing and selling of our offerings through It is usually intended that the partner will distribute our partners. To protect the Xerox brand and to the communication or asset as is, without adding help build partner brands appropriately, Xerox any partner branding or a specific relationship line. carefully manages the use of our brand style and Xerox is the master brand so all content should be elements. Xerox brand elements should only be in the Xerox brand style. A generic relationship line used in communications or finished assets (i.e., An Authorized Xerox Channel Partner) should created by Xerox. They should not be used on be added by Xerox to describe the partners their own by partners outside of Xerox provided relationship with Xerox. communications or assets. Examples of those Scenario 3: Partner created communication elements are found on the following page. that incorporates a finished Xerox asset. A Xerox finished communication or asset is Since the communication is created by the partner, constructed by Xerox and should be used in its they are the master brand and it should be in the complete form. It contains 3 elements that partner brand style. A Xerox provided finished asset should not be broken apart: 1) a visual such as an can be incorporated into the communication, but it image or illustration, 2) a logo, and 3) a message needs to be used as is and cannot be broken apart. unique to the asset/communication. See the Since the communication contains a finished Xerox following page for an example of a Xerox asset, no badge is necessary, but it must include finished asset. the partner logo with relationship text. When determining when and how to apply the Scenario 4: Partner created communication brand style, first determine the creator of the about a Xerox offering that does not communication or asset. They are the master brand. . incorporate a finished Xerox asset Keeping that in mind, there are four co-branding Since the communication is created by the partner, scenarios that determine when and how to use the they are the master brand and it should be in the Xerox brand and/or the partner brand: partner brand style. The partner can use Xerox Scenario 1: Xerox created communication names, messages or images approved for partner or asset, with designated areas for partner use, but they must be presented using the partner’s brand style (color, typography, graphics, branding. etc.). The partner badge must be included on this Xerox is the master brand so all content should be type of communication. in the Xerox brand style. Areas designated for adding partner branding would have content in Additionally, Xerox or XRX should not be used in the partner brand style. In this scenario, the partner domain names. This helps prevent relationship to Xerox would be defined through the confusion with Xerox web properties. Regardless use of the partner logo along with relationship text of the partner, the Xerox signature is not owned by such as “A Xerox Document Technology Partner.” any group other than Xerox. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Use of Xerox Brand Elements Page 7 When to Use Badge, Logo and Generic Text Scenario Use Badge Use partner logo with Use generic relationship Example relationship text line text line, no partner logo 1 Xerox created communication or See Xerox created brochure example, eBook option 3 example asset with designated areas for or video example partner branding 2 Xerox created communication or See eBook option 2 example asset with generic partner branding. 3 Partner created communication See partner created email example that incorporates a finished Xerox asset. 4 Partner created communication See partner created print ad example or Web product page example about a Xerox offering that does not incorporate a finished Xerox asset. Xerox Brand Elements — Do Not Use Individually Finished Asset Example — Should Be Used In Complete Form. ©2018 Xerox Corporation. All rights reserved.

Channel Partners 9 The Channel Partner Badge 31 Xerox Provided Email 11 Badge Clear Space & Logo Line Signatures 32 Partner Created Email 12 Badge & Partner Logo Size Relationship 33 Imagery 13 Badge & Partner Logo Placement 34 Xerox Provided and Partner 14 Badge Restrictions Provided Merchandise 15 Partner Created Stationery 35 Tradeshows and Events 16 Partner Created PowerPoint Templates 36 Social Media 17 Partner Created Print Advertising 37 Social Content 18 Xerox Provided Print Advertising 38 Social Media Naming Examples 19 Xerox Provided Paid Digital Advertising Banners 20 Partner Created Brochure 21 Xerox Created Brochure 22 Case Studies 23 Xerox Provided eBooks 24 Partner Websites 25 Xerox Provided Partner Website Assets 26 Partner Exterior Signage 27 Partner Showrooms 28 Partner Vehicles 29 Using Video 30 Co-Branding Videos ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide the Channel Partner badge Page 9 Communicating the Relationship Types of Partners BADGE EXAMPLES Partners like you are critical to our success as an Below are some common types of channel organization, and that’s why we want you to be partners. able to leverage the Xerox brand. Partners may use an “official partner badge” to communicate • Agent this unique relationship. See the examples to • Document Technology Partner the right. • National Partner The badge should be used on any • Solution Provider communication that you create. In these Each of these channel partner routes to market has Document Solution Provider situations, your brand is the master brand. its own badge — some examples can be seen to Technology Other Brand Assets the right. Separate badges help indicate different Partner Xerox-branded communications that we create contractual agreements for different partners. may be used by our partners to market Xerox® Some versions include tiers and specializations. products. Partners may not use Xerox brand Badges can be placed on a number of channel assets such as the signature, typeface, color partner-branded applications, such as stationery, palette, photography, iconography to design signage, online advertisements and vehicles. your communications. Please refer to page 5 For badge generators visit: for more specific details about using the US Xerox brand. A text line that defines the partner relationship Partner Portal (e.g., A Xerox Document Technology Partner) needed when you add your brand to a Xerox- Canada created communication. Partner Portal ©2018 Xerox Corporation. All rights reserved.

Standard Badge Partner and Co-marketing Guide THE channel Partner BADGE Page 10 Document Technology Badge Examples Continued Partner Including Tiers PLATINUM PLATINUM PLATINUM PLATINUM Document Agent National Partner Solution Provider Technology Partner Including Specializations Specializations Advanced Production Digital Color Production PLATINUM PLATINUM Personalized Software Document Agent Applications for Xerox Technology Advanced Managed Print Services Partner Specializations (vertical specialization version — shown on left, Advanced Production horizontal specialization version — shown on right). Digital Color Production Personalized Software Applications for Xerox Advanced Managed Print Services Note: Specializations listed are examples. They vary by region. Some regions limit the number of specializations allowed (i.e., limit of 3 for DMO). Use the specializations as they are provided by Xerox with the badge. Do not alter the typeface or style of the specialization content. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide BADGE CLEAR SPACE & LOGO LINE SIGNATURES Page 11 Clear Space Xerox Badge Variations Clear space is the minimum space needed Xerox only uses the 2-line logo signature within around Xerox brand assets such as partner the badge. The minimum size usage is a width of badges for optimum visibility and legibility. 1.10” or 28 mm for print and 121 px for web. Use these guidelines to establish the minimum distance between the badge and other graphic elements in the layout. Measure clear space using the height of the “X” character in the Xerox signature. See the example directly below for details. x Document When you need to place the Technology badge close to the company Partner logo, ensure that you follow the minimum clear space rule, as shown to the left. ©2018 Xerox Corporation. All rights reserved.

Xerox Brand Book

Xerox Holdings Corporation is an American corporation that sells print and digital document products. This is how they maintain their brandigns

Partner and Co-marketing Guide BADGE & PARTNER LOGO SIZE RELATIONSHIP Page 12 Maintaining the 2:3 Ratio Step 1: There are four grid systems available for sizing the partner logo. Place the partner logo on the most appropriate grid format. Partner logos should always be larger than the Xerox Channel Partner badge. The badge Horizontal Format 2x8=16 Wide Format 3x6=18 Square Format 4x4=16 Tall Format 3x5=15 should be two-thirds the size of the partner logo for optimal legibility. You can see examples of this ratio in use to the right. For partner website headers, the badge can be increased in size for optimum legibility, but must remain smaller than the partner logo. Step 2: All logo formats use the same size Xerox badge. The badge fits on a 12-unit grid, making the badge approximately two-thirds of the partner logo size. This rule seeks to create a consistent sizing relationship for the Xerox badge/partner logos. Document Document Document Document Technology Technology Technology Technology Partner Partner Partner Partner Note: Do not size the badge out of scale with the partner logo. The channel partner badge should be a secondary element to the partner logo. eseller Document Document Technology Technology Partner Document Partner Technology Partner ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide BADGE & PARTNER LOGO PLACEMENT Page 13 Suggested Placement Authorized Authorized Reseller Reseller Use these guidelines when placing the badge Lorem ipsum dolor sit amet, in layout: consectetur adipiscing elit. Authorized Authorized • As stated on the previous page, the badge Reseller Reseller should be two-thirds the size of the partner Vestibulum ante ipsum primis in faucibus logo to make sure the partner company is the orci luctus et ultrices posuere cubilia primary focus. Phasellus nisl quam, fermentum eget accumsan a, fringilla in massa. Sed pretium est quis nisl posuere ultricies. Vestibulum tempor consectetur lobortis. Right/Left Badge Placement Top Badge Placement • Place the badge opposite the partner Suspendisse porttitor, tortor ac fringilla cursus, quam risus company logo to maintain visual separation suscipit nisi, et congue dui elit in diam. Morbi ut arcu odio, a viverra tellus. and demonstrate the distinction between • Phasellus nisl quam, fermentum eget accumsan a, fringilla in massa. • Sed pretium est quis nisl posuere ultricies. Vestibulum tempo the partner and Xerox. • Suspendisse porttitor, tortor ac fringilla cursus, quam risus suscipit nisi, et congue dui elit in diam. • Morbi ut arcu odio, a viverra tellus. • See the example to the right for how to place the badge in relation to the partner logo. Always allow for the minimum amount of Authorized clear space and double-check the minimum Reseller Authorized Authorized Authorized Authorized Authorized Reseller Reseller Reseller Reseller size guideline. Aliquam ac enim libero, non iaculis lectus. Nullam lacinia tristique risus vel sollicitudin. Reseller • The badge should only be used on This example demonstrates a good size relationship between the Bottom PlacementDiagonal Placement communications that are partner branded badge and partner logo, as well as the preferred logo separation. and developed. For demonstration purposes, we will use Authorized Authorized “Nuvaprint” as an example throughout this Reseller Reseller Lorem ipsum dolor sit amet, section. consectetur adipiscing elit. Authorized Authorized Reseller Reseller Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Phasellus nisl quam, fermentum eget accumsan a, fringilla in massa. Sed pretium est quis nisl posuere ultricies. Vestibulum tempor consectetur lobortis. Right/Left Badge Placement Top Badge Placement Right/Left Badge Placement Top Badge Placement Suspendisse porttitor, tortor ac fringilla cursus, quam risus suscipit nisi, et congue dui elit in diam. Morbi ut arcu odio, a viverra tellus. • Phasellus nisl quam, fermentum eget accumsan a, fringilla in massa. • Sed pretium est quis nisl posuere ultricies. Vestibulum tempo • Suspendisse porttitor, tortor ac fringilla cursus, quam risus suscipit nisi, et congue dui elit in diam. • Morbi ut arcu odio, a viverra tellus. Authorized Reseller Authorized Authorized Authorized Authorized Authorized Reseller Reseller Reseller Reseller Aliquam ac enim libero, non iaculis lectus. Nullam lacinia tristique risus vel sollicitudin. Reseller Bottom Placement Diagonal Placement Bottom PlacementDiagonal Placement ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide BADGE RESTRICTIONS Page 14 Things to Avoid DO DO NOT The examples on the right demonstrate some common badge placement errors. They violate the clear space rule. eseller Document Document Technology Technology Partner Document Partner Technology Correct badge and partner logo clear space. Do not place the badge too close to the partner logo, Partner violating clear space rules. ©2018 Xerox Corporation. All rights reserved.

John Doe Marketing Manager Office Products Business Group Street Address Mail Stop/Suite Info Document Tel: 00.000.0000 Fax: 00.000.0000 Technology Authorized Reseller fi[email protected] Partner Partner and Co-marketing Guide PARTNER CREATED Stationery Page 15 Fusce semper, The following pages contain several examples of erat sed volutpat materials that feature the partner badge. pellentesque. Examples Depending on the stationery layout, you may John Doe Marketing Manager NAM ODIO AUGUE, PULVINAR EU need to increase the size of the badge beyond Office Products Business Group LAOREET VEL, VIVERRA VITAE LIBERO two-thirds the size of the partner logo. If NUNC AUCTOR METUS QUIS. following the 2:3 ratio would make the text Street Address Mail Stop/Suite Info Document within the partner badge difficult to read, it’s Tel: 00.000.0000 Fax: 00.000.0000 Technology Authorized Reseller fi[email protected] Partner acceptable to increase the badge size to the minimum signature size. Authorized Business Card Reseller Allow for appropriate space between the partner logo and badge. Fusce semper, Note: Partner created materials should reflect the partner’s erat sed volutpat corporate style and include the partnership badge. pellentesque. NAM ODIO AUGUE, PULVINAR EU LAOREET VEL, VIVERRA VITAE LIBERO NUNC AUCTOR METUS QUIS. Authorized Reseller Authorized Reseller 0-0-0 Akasaka, Minato-ku, Tokyo 107-0052 JAPAN Tel: 00.0000.0000 Fax: 00.0000.0000 Company Envelope Authorized Reseller 0-0-0 Akasaka, Minato-ku, Tokyo 107-0052 JAPAN Tel: 00.0000.0000 Fax: 00.0000.0000 ©2018 Xerox Corporation. All rights reserved.

Xeros Brand Book

Xerox Holdings Corporation is an American corporation that sells print and digital document products world wide. How do their maintain their Brand?

Partner and Co-marketing Guide Partner Created Powerpoint templates Page 16 When to Use the Channel Partner Badge If a partner-branded presentation exclusively Content Document highlights Xerox technology or services, you can Technology Partner include the channel partner badge. We try to Fusce semper, erat sed volutpat pellentesque, avoid co-branded presentations as they can ante neque tempus neque, eget egestas odio easily become confusing, so the badge is used quam sed justo. only in this specific circumstance. • Morbi vel nulla sit amet erat ullamcorper mollis. Donec nec nisi et neque bibendum commodo vel ac turpis. vitae purus ipsum, ac interdum odio. Proin vitae nibh lectus Day, month, year Document Technology Partner PowerPoint cover PowerPoint content page ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide PARTNER CREATED Print Advertising Page 17 Maintaining Company Separation Partners may create their own print advertising. When designing these communications, do not use Xerox brand assets — such as the signature, Partner branded typeface, color palette, photography, look and feel. iconography, etc. — aside from the partner badge. This way, customers won’t confuse partner advertisements for Xerox advertisements. Xerox can provide product images for use in partner-branded advertising; when using these photos, include the credit statement “Photo Courtesy of Xerox Corporation.” The example to the right reflects the general badge use guidelines noted on [pages 9-14]. This is suggested placement based on this partner’s branding. Use only Xerox provided product photography. The partner logo is the primary element and the badge is the secondary. Ensure that clear space rules for partner badge are followed. ©2018 Xerox Corporation. All rights reserved. Note: Partner created materials should reflect the partner’s corporate style and include the partnership badge.

Partner and Co-marketing Guide Xerox PROVIDED PRINT ADVERTISING Page 18 Maintaining Company Separation Xerox can provide Xerox branded advertising for partner use. The partner logo, contact details and a call to action may be included on the advertising in the designated location. Always include the relationship information so the relationship is clear to the intended audience. Both the partner logo and relationship line THE EMPLOYEE OF should always be smaller than the Xerox logo and act as secondary elements. THE MONTH MIGHT NOT BE A PERSON. Xerox branded look and feel. ® ® Xerox ConnectKey Technology Introducing a new workplace assistant that goes beyond the expected. An intuitive user interface helps you print from mobile devices, access cloud-based productivity services, translate documents and customize workflows—all with industry-leading security. Xerox logo is the primary element and the partner logo and relationship line are Include partner logo and xerox.com/connectkey secondary elements. relationship line. Logo and line A Xerox Document Technology Partner are smaller than Xerox Logo. ©2017 Xerox Corporation. All rights reserved. Xerox®, Xerox and esign®, ConnectKey® and “et The age ree are trade ar­s o€ Xerox Corporation in the ‚nited tates andƒor other co„ntries. Note: On Xerox provided co-branded asset, partner is to include logo and relationship line. ©2018 Xerox Corporation. All rights reserved. Logo and text are smaller than the Xerox logo.

Partner and Co-marketing Guide Xerox PROVIDED PAID DIGITAL ADVERTISING BANNERS Page 19 Partner Created Partners may create their own online advertising for use outside their website to drive traffic back to their site. When designing these communications, do not use Xerox brand assets — such as the signature, typeface, color palette, photography, iconography, etc. — aside from the partner badge. This way, customers won’t confuse Document partner advertisements for Xerox Technology Partner logo is the primary Partner advertisements. Xerox can provide product element and the badge is a images for use in partner-branded advertising; secondary element. Ensure that Partner created banner ad. clear space rules for partner badge when using these photos, include the credit are followed. statement or the page it links to “Photo Courtesy of Xerox Corporation.” The example to the right shows an appropriate partner badge and call to action placement. Xerox Created Xerox can provide Xerox-branded advertising for partner use. The partner logo, contact details and a call to action may be included on the advertising in the designated location. Always include the relationship information so the Xerox provided asset relationship is clear to the intended audience. examples explaining that the partner can add their logo, Xerox provided animated banner ad — product message. relationship line and CTA in the partner designated co-branded area. Xerox provided animated banner ad — promotion message. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide PARTNER CREATED brochure Page 20 Brochure Cover With each collateral piece, make it clear who is speaking. On partner created pieces, use the partner voice and branding. Even if you’re Partner branded promoting Xerox® products, always use the look and feel. partner badge instead of the Xerox signature to ensure customers understand who they’re doing business with. Two other considerations: • Make sure the partner brand is the focal point in all applications; the badge should always be smaller than partner logos. Just be sure the badge isn’t so small that it becomes illegible. • Partners may use Xerox-supplied photo for product imagery. When using these photos, include the credit statement “Photo Courtesy of Xerox Corporation.” Use only Xerox provided product Rumquam photography. sed molse blame qua. Harum re Xerox® VersaLink® C400 Color Printer et. Partner logo is the primary element and the badge is a Document Solution Provider secondary element. Ensure that Technology Partner clear space rules for partner badge are followed. Os el dolorem veliqui piscin vel enismolore. Feu faciduisl dolestrud ming eum ea commolestie vent ©2018 Xerox Corporation. All rights reserved. Xerox® and VersaLink® are trademarks of Xerox Corporation in the United States and/or other countries. ©2018 Xerox Corporation. All rights reserved. Note: Partner created materials should reflect the partner’s corporate style and include the partnership badge.

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Navi-46 is knon as a provider of orks. €ur expertise is more important than relationship is clear to the intended audience. aarrdd DDrriiee// r roocceeoror//­­emoremoryy ­­iinniimmm €m €550 ‚0 ‚ƒ ƒ DDDD//„„€ ‚€ ‚… D… Daall--ccoorree//€ ‚€ ‚ƒ ƒ yytteem pm pll  ‚  ‚ƒ pƒ paagge me meemmoorryy hih uality products such as stamps ever as customers of all si†es look to CCoonnnneeccttiiitityy 00//0000//000000ƒƒaaee--T †T †tthheerrnneett  iigghh--SSppeeeed Ud USSƒ €ƒ €„„0 d0 diirreecct pt prriinntt ‡ ‡ii--ˆˆi Di Diirreecct wt wiitth ‰h ‰ppttiioonnaal Ul USSƒ ‡ƒ ‡iirreellee Š Šddaapptteerr invoices and advertisin materials. ale of improve productivity maximi†e profitaility CCononttrrololllerer ˆˆeeatatrree UUnniififieed Šd Šddddrree ƒ ƒooookk Œ Œeemmootte Ce Coonnttrrool l aanneell ‰ ‰nnlliinne Se Sppppoorrt Žt Žaacccceeeed ‘d ‘rroom tm thhe e eer ir inntteerr‘‘aacce ae annd pd prriinnt dt drriieerr’’ C Coonnfifiggrraattiioon Cn Clloonniinngg consumales for ink et and laser printers is and increase satisfaction. ‡e do this for another activity of the company. The partner logo and relationship text should be CCooppy ay annd Pd Prriinntt small and mid-si†e usinesses lare CCoopy apy annd d rriinnt Œt Œeeoollttiioonn CCoopypy:: U Up tp to “o “000 ” “0 ” “000 d0 dppii• • PPrriinntt: : UUp tp to o €€000 ” €0 ” €––000 d0 dppii enterprises overnments raphic ˆˆirirtt--pprrinintt--oott TTimimee — — eeccoonndd c coolloorr//˜˜„„˜ ˜ eeccoonndd b bllaacckk--aanndd--wwhhiittee ˜˜„„  eeccoonndd c coolloorr//55„„— — eeccoonndd b bllaacckk--aanndd--wwhhiittee OFFICE 2 communications providers and for our on the left of front page, making sure to keep the ŽŽaa ‘ ‘aat at a’’ partners ho serve them. ®® ®® ®® ®® aaggee DDeeccririppttiioonn ™™aangngagagee ŠdŠdoobbee oottSSccrriipptt 3 3™™  DDˆˆ  CC™™ 5 5cc// CC™ “™ “ › ›­­™ ™ aappeer Sr Sppeecciifificcaattiioon Žn Ž›› SS ’ Ž’ Ž‰‰ppttiioonnaal’l’ The company is located in ofia and has rriinnt ˆt ˆeeaattrree rriinnt ‘t ‘rroom Um USSƒƒ † †nnccrryypptteed Sd Seeccrre e rriinntt › ›eerro”o”®® † †aarrtth Sh Smmaarrt Dt Drriieer Sr Seettttiinngg œ œoob žb žddeennttiifificcaattiioonn ƒ ƒooookklleet Ct Crreeaattiioonn S Sttoorre ae annd Œd Œeeccaalll Dl Drriieer Sr Seettttiinngg logo/text within the designated holding shape. een on the stationary market for over ‡e understand hat’s at the heart of ork ƒƒii--ddiirreeccttiioonnaal Œl Œeeaall--ttiimme Se Sttaatt S Sccaalliinngg œ œoob ­b ­oonniittoorriinngg › ›eerro”o”®® C Coolloor ƒr ƒy ‡y ‡oorrdd Š Špppplliiccaattiioon Dn Dee‘‘aalltt T Twwoo--iiddeed d rriinnttiinng Žg Žaa d dee‘‘aalltt’’  oolld Šd Šlll œl œoobb 1­ years. The company has its on printin – and all of the forms it can take. ‡e ®® ®® ®® ­ob­obiillee SSttananddarardd ŠŠpppplele ŠŠirir rrinintt  ­ ­oopprriiaa C Ceerrttiififieedd Ÿ ŸŒ CŒ Coodde Še Špppp › ›eerro” Šo” Šppp ‚p ‚aalllleerry Šy Špppp ¡ ¡ rriinnttƒƒyy››eerro” Šo” Špppp emrace the increasinly complex orld of centre and provides services to many The partner logo and text should be in partner’s rrininttiningg ˆˆrreeee DDoowwnlonloadad ››eerroo””®® rriinnt St Seerriicce e llgg--iin ‘n ‘oor Šr Šnnddrrooiidd ­ ­oopprriiaa®® rriinnt St Seerriicce e llgg--iin ‘n ‘oor Šr Šnnddrrooiidd™™ › ›eerro”o”®® ­ ­oobbiille ™e ™iinnk Šk Špppp advertisin aencies and ookshops as ell paper and diital. €ffice and moile. aannd Šd Špppp ‰‰ptptioionnaall ››eerroo””®® ­ ­oobbiille e rriinntt › ›eerro”o”®® ­ ­oobbiille e rriinnt Ct Clloodd › ›eerro”o”®® † †aay Ty Trraannllaattoor Sr Seerriiccee ‰ersonal and social. Švery day across the as to retail customers. loe – in more than 16­ countries – our brand style, or a generic style like Arial. SSaann SSttananddarardd DDeetintinaatitioonn:: S Sccaan tn to ­o ­aaiillbbo”o” S Sccaan tn to Uo USSƒƒ S Sccaan tn to †o †mmaaiill S Sccaan tn to ¢o ¢eettwwoorrkk• • FFiiee FFororaatt:: DDˆˆ  DDˆˆ//ŠŠ › › SS œ œ ††‚‚ T Tžžˆˆˆˆ• • CCoonneennieiennee FFeeatatrree:: SSccaan tn to o oommee S Siinngglle Te Toocch Sh Sccaann S Seeaarrcchhaabblle e DDˆˆ S Siinnggllee//­­llttii-- aagge e DDˆˆ//›› SS//TTžžˆˆˆˆ † †nnccrryypptteedd// aawwoorrd d rrootteecctteed d DDˆˆ ™ ™iinneeaarrii……eed d DDˆˆ// DDˆˆ//ŠŠ technoloy softare and people OFFICE COMMERS ®® ®® ®® ®® ‰‰ptptioionnaall CCoonnnneeccttKeyKey ‘ ‘oor Dr DooccSShhaarree  › ›eerro”o” S Sccaan tn to o C DC Deekkttoopp S S† a† annd d rroo‘‘eeiioonnaall o otthheer r oollttiioonn a aaaiillaabblle te thhrrooggh h aarriioo › ›eerro” ƒo” ƒiinnee ž žnnnnooaattiioonn successfully naviate those intersections. arartntneerr €ffice ‚omers is a modern company hich ‡e automate personali†e packae analy†e On the back page, keep content within the FaFa SSttananddarardd žžnntteerrnneet ˆt ˆaa”” ˆ ˆaa” ƒ” ƒiilld œd œoobb ¢ ¢eettwwoorrk Sk Seerreer ˆr ˆaa” †” †nnaabblleemmeenntt provides safe and effective solutions in the and secure information to keep our ‰‰ptptioionnaall ˆˆaa” ˆ” ˆoorrwwaarrd td to †o †mmaaiil ol or Sr S­­ƒƒ ‡ ‡aallkk--p ˆp ˆaa” Ž” Žoonnee--lliinne ae annd td twwoo--lliinne oe oppttiioonn i innccllddee ™ ™ŠŠ¢ ˆ¢ ˆaa”’”’ field of stationary products and office customers movin at an accelerated pace. ®® consumales. The company aims to uild SSeerriitty y SSttananddarardd ­­ccŠŠ‘e‘eee † †mmbbeeddddeedd ­ ­ccŠŠ‘‘eee ee e oolliiccy Žy Žee ‰‰’ C’ Coommppaattiibbllee  DDD ‰D ‰eerrwwrriittee Š Š††S €S €55““--bbiit †t †nnccrryyppttiioon Žn Žˆˆžž S S ––00--€ c€ coommpplliiaanntt’’ S SŠŠ--€€55“ “ aah ­h ­eeaaggee designated holding shape, including the logo ‹or more information visit .xerox.com. ŠŠtthheennttiiccaattiioonn C Coommmmoon Cn Crriitteerriia Ca Ceerrttiifificcaattiioon Žn ŽžžSS‰ ‰ 55––00££’’€€ † †nnccrryypptteed Sd Seeccrre e rriinntt S Seeccrre ˆe ˆaa”” S Seeccrre Se Sccaann S Seeccrre †e †mmaaiill C Ciiccoo®® T TrrttSSeec žc žddeennttiittyy honest and loyal usiness relationships ith SSeerriiccee † †nnggiinne Že ŽžžSS††’ ž’ žnntteeggrraattiioonn ¢ ¢eettwwoorrk Šk Štthheennttiiccaattiioonn T T™™SS S S¢¢­­ 33 Š Šddiit ™t ™oogg Š Šccccee C Coonnttrrooll U Ueer r eerrmmiiiioonn all its customers to offer the est price and and relationship text. The partner has flexibility ‰‰ptptioionnaall ­­ccŠŠ‘‘eee že žnntteeggrriitty Cy Coonnttrrooll S Smmaarrt Ct Caarrd †d †nnaabblleemmeennt Kt Kiit Žt ŽCCŠŠCC// žž¤¤//„„¢¢††TT’’ › ›eerro”o”®® rriinnttSSaa‘‘e Se Soo‘‘ttwwaarree flexile services consistent to its customer AAoonnttiinn­­ SSttananddarardd ››eerroo””®® S Sttaannddaarrd Šd Šccccoonnttiinng Tg Tooool Žl ŽCCoopypy  rriinntt S Sccaann ˆ ˆaa”” † †mmaaiil’l’ ¢ ¢eettwwoorrk Šk Šccccoonnttiinng †g †nnaabblleemmeenntt needs. ®® ®® ®® to add additional content as appropriate, like ‰‰ptptioionnaall ††¥¥iittrraac †c †””pprree  † †¥¥iittrraac ‰c ‰‘‘fificcee  ¦ ¦SSoo‘‘t St Saa‘‘eeŸŸ  o otthheer nr neettwwoorrk ak accccoonnttiinng g oollttiioonn a aaaiillaabblle te thhrrooggh h aarriioo › ›eerroo” ƒ” ƒiinnee ž žnnnnooaattiioon n aarrttnneerr PPaappeer Inr Inpptt SSttananddarardd DDppee A Attooaattii D Dooeennt Ft Feeeeddeerr::  0 0 hheeeett• S• Sppeeeedd§ § p tp to ˜o ˜0 i0 ippmm SSiinn­­ee€€ppaa D Dppee A Attooaattii D Dooeennt Ft Feeeeddeerr::  330 0 hheeeett•• ŽŽiimmppllee”’”’• S• Sii……ee§ 5§ 5„„5 ” £5 ” £„„5 i5 inn„ t„ to o  ”  ” ˜ i˜ inn„„//––£ ” €£ ” €0 m0 mm tm to €o €——˜ ” –€˜ ” –€0 m0 mmm SSppeeeedd§ § p tp to o 333 i3 ippm Žm Žddppllee”’”’• S• Sii……ee§ 5§ 5„„5 ” £5 ” £„„5 i5 inn„ t„ to o  ”  ” ˜ i˜ inn„„// “about” information, contact information or ––£ ” €£ ” €0 m0 mm tm to €o €——˜ ” –€˜ ” –€0 m0 mmm ‚‚yyppaa T Trraayy::  000 0 hheeeett• C• Cttoom m ii……ee§ 3§ 3„„5 ” 35 ” 3„„— i— inn„ t„ to o €€„„“ ” “ ” — i— inn„„//££— ” —— ” —£ m£ mm tm to 3o 3€€0 ” –0 ” –££3 m3 mmm TTrraay ƒy ƒ:: 5 5€€0 0 hheeeett• C• Cttoom m ii……ee§ 5§ 5„„5 ” ˜5 ” ˜„„5 i5 inn„ t„ to o „„˜ ” ˜ ” ˜ i˜ inn„„//––0 ” 0 ” ££€ m€ mm tm to €o €——˜ ” –˜ ” –33€ m€ mmm address/location. The call to action should be „„ii­­… C… Caappaaiitty Ty Taannddee T Trraay †y †TToottaa 3 3‡‡ƒƒˆˆ‰ ‰ ……eeeettŠŠ§ Š§ Šdddd o onne 5e 5€€00--hheeeet pt paappeer tr trraayy o onne £e £““˜˜--hheeeet pt paappeer tr trraay ay annd od onne e 3333--hheeeet pt paappeer tr trraayy•• SSii……ee§ £§ £„„5 ” 5 ”  i inn„„//ŠŠ–– the partner’s CTA. ‰‰ptptioionnaall „„ii­­… C… Caappaaiitty Fy Feeeeddeer †r †„„CCFFŠŠ:: € €00000 0 hheeeett• S• Sii……ee§ £§ £„„5 ” 5 ”  i inn„„//ŠŠ– l– loonng eg eddgge ‘e ‘eeeedd PPaappeerr OOtptptt‹‹ DDaa O OŒŒŒŒeet Ct Caatt… T… Trraayy:: € €5500--hheeeett e eaacchh FFiinini…i…inn­­ SSttananddarardd FFaae e p Tp Trraayy::  000 0 hheeeett ‰‰ptptioionnaall OOŒŒfifie Fe Fiinnii……eer ‘r ‘’’:: € €000000--hheeeet t ttaacckkeerr 5 50 0 hheeeett  ttaapplleedd € €--ppooiittiioon n ttaapplliinngg o oppttiioonnaal hl hoolle pe pnncchh o oppttiioonnaal bl booookklleet mt maakkeer Žr Žccoorree  aaddddlle e ttiittcchh’’ CCononeenniieennee SSttaappeerr::  ttaappllee 5 50 0 hheeeett Ž Žbbaaeed od on ˜n ˜5 g5 gmm’’ i innccllddee ‡ ‡oorrk Sk Srr‘‘aaccee 11 22 Œaxi v Œaxi vole cole capacity expecapacity expectted in aned in any one ony one onth. Žot expecth. Žot expectted to ƒe ssted to ƒe sstained on a rained on a reglar ƒasis‘ eglar ƒasis‘ ­nder ­ndergoing egoing evvalation.alation. ® M&BM is an accredited Xerox MPS Partner in Bulgaria FFAACCTTOO••– P– P••OODD——CCEED ND NEEW ˜W ˜OODDEE‘‘ M&BM is a leader on the Bulgarian market in the sphere of IT solutions connected FOR MORE INFORMATION, CONTACT US AT: TThhii i i a › a ›eerro” co” cllaaii‘‘iiccaattiioon ‘n ‘oor er e¥¥iippmmeennt tt thhaat it i d diiaaeemmbblleedd t thheen n eennt ‘t ‘oor mr maann‘‘aaccttrre ae a a  a iiggnnii‘‘iiccaannttlly y ppddaatteedd with management of printing environment and document workflow. M&BM has MANAGEMENT BUSINESS MACHINE lTD. nneew gw geenneerraattiioonn p peer pr prreeddeetteerrmmiinneed d ttaannddaarrdd„ T„ Thheee e nniitt m maay cy coonnttaaiin nn neew aw annd rd reeccoonnddiittiioonneed cd coommppoonneenntt t thhaat mt meeeett ® been a partner of Xerox since 1995. After joining the Xerox Partner Print PHONE: +359 2 8051715 ››eerro” no” neeww--pprrooddcct t ppeeccii‘‘iiccaattiioonn„ †„ †aacch ‡h ‡oorrkkCCeennttrre †e †CC˜˜££3“3“//††CC˜˜££55“ ‘“ ‘oollllooww a p a prreeddeetteerrmmiinneed md maann‘‘aaccttrriinng pg prrooccee a anndd ® ii n neewwlly y eerriiaallii……eedd„ D„ Deeiiccee m maay oy or mr maay ny noot ct coonnttaaiin nn neew w oo‘‘ttwwaarre ae anndd//oor ‘r ‘iirrmmwwaarree„ Š„ Šlll ol or ¢r ¢eewwlly ­y ­aann‘‘aaccttrreed ad anndd Services program it is now accredited to provide Xerox MPS to clients in Bulgaria. WEB: WWW.MBM-BG.COM ˆˆaaccttoorry y rrooddcceed ¢d ¢eew ­w ­ooddeel el e¥¥iippmmeennt it i b baacckkeed by td by thhe ›e ›eerro” To” Toottaal Sl Saattii‘‘aaccttiioon ‚n ‚aarraanntteeee„„ ©©2200118 X8 Xeerroox Cx Coorrppoorraattiioonn. A. Alll rl riigghhtts rs reesseerrvveedd. X. Xeerrooxx®®, X, Xeerroox ax annd Dd Deessiiggnn®®, C, CoonnnneeccttKKeeyy®®, D, Doocchhaarree®®, , ccaan tn to o C DC Deessttoopp® a® annd d oorrCCeennttrree® a® arre te trraaddeeaarrs os o X Xeerroox Cx Coorrppoorraattiioon in in tn thhe ­e ­nniitteed d ttaattees as anndd€€oor or otthheer cr coonnttrriieess. ‚. ‚hhe ie inn oorraattiioon in in tn thhiis ƒs ƒrroocchhrre ie is s ssƒƒ„„eecct tt to co chhaanngge …e …iitthhoot nt noottiiccee. 1. 1€€118 8 ††‡‡ˆˆˆˆˆˆˆˆˆˆˆˆˆˆ ‰‰ŠŠ††‡‡‹‹001­1­AA ©2017 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design®, WorkCentre® are trademarks of Xerox Corporation in the United States and/or other countries. BR21411 Ensure that partner logo and Partner logo, relationship description, relationship description are added information and CTA are added within within the designated holding shape. the designated holding shape. Note: This is a Xerox provided brochure. It has an area designated for partner co branding where the partner can add their logo, relationship text and contact/CTA content. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide CASE STUDIES Page 22 Partner Variable Content Section Single-page case study. 2-Page case study – front. The standard co-marketing case study template includes a variable content area for Unleash Your Growth OFFICE PRODUCTS partner use. The content in this area should Potential always feature the partner style in terms of “T he fast and technologically advanced Xerox devices provided by M&M cobined with the proactive services typeface, colors, logos and images to maintain helped us to iprove the uality of services we offer to our custoers” a clear separation between Xerox and the – Hristina Shopova, General Manager Office Commers partner brand. STARTING POINT ‘or Centre® ”“•– †Œ and Office management for output devices, supplies, ® Office 2, Navi-46 and Office Commers are Commers chose color †Œ ˆero‚ and service-related incidents to help ® ® stationary providers located in the three ‘or Centre 6’–’ and monochrome ˆero‚ companies manage costs and increase largest cities of Bulgaria – ofia, lovdiv ‘or Centre® ’222 device and user productivity Some other considerations: and arna ach of the three companies €o maintain continuous printing, ­ac -up as loo ing for a solution that ould allo devices ere considered for pea moments RESULTS them to sustain and develop their ­usiness and in case of emergencies to replace a €hey anted to increase satisfaction of ince the introduction of the ˆero‚® † device that ould go under repair solution to Office 2, Navi-46 and Office their clients, resolve the challenges they Commers, †‡B† has ­een one single point e‚perienced ith their outdated eƒuipment, €o provide constant monitoring of the • Always include the partner logo and a minimal not ­eing a­le to meet their employees’ devices for ma‚imi‰ing eƒuipment of contact for all of the printing fleet issues needs for copying and scanning services availa­ility and ensuring continuous of the three companies ach company has and to find a solution for the issues ith consuma­les supply, all devices ere also ­enefited from› consuma­les deliveries that have caused connected to the ˆero‚® —lo­al Contact call-to-action. • œ“ž uptime of the eƒuipment a lot of eƒuipment don time and delays Centre ‹—CCŽ €his platform ena­les the managed service ­y reacting to incidents • Considera­le reductions of printing costs …s long-time partners of †‡B†, a ˆero‚ centrally ­y the specialised agents and thus authori‰ed partner in Bulgaria, they have ensures fast remote trou­leshooting and • …dditional monitoring and visi­ility over turned to the company for a solution consuma­les level control the print fleet and a­ility to control and • “ About Partner” content — including countries … ˆero‚® †anaged rint ervices proposal plan the costs met all customers’ reƒuirements and †‡B† €o monitor the ƒuality of the service started the implementation provided, an automated incident and • Ÿigh ƒuality mono and color printing, the partner sells Xerox equipment in — is ervice ˜evel …greement ‹˜…Ž real-time copying and scanning reporting system as implemented for all …s the result of these improvements, SOLUTION three print centers Office 2, Navi-46 and Office Commers are …s the first step, ne ˆero‚® multifunction a­le to provide ­etter service to their printers ‹†ŒŽ ere installed at customer €o monitor and assess output devices on clients ‘ith customer satisfaction groing, recommended. premises to replace the old inefficient customer netor and provide continuing all three providers ere a­le to gro their ® eƒuipment Office 2 has purchased asset management information, the ˆero‚ volumes and customer ­ase resulting in monochrome ˆero‚® ‘or Centre® ’“”’ ™evice …gent as installed €his remote increased revenues ® automated tool provides a single point of †Œ, Navi 46 installed color ˆero‚ ©2017 ero Corporation ll rights reserve ero® an ero an esign®, ­or€Centre® are traemar€s of ero Corporation • You may include an image within the in the ‚nite States anƒor other co„ntries …†21‡11 ® designated partner content section if it is M&BM is an accredited Xerox MPS Partner in Bulgaria M&BM is a leader on the Bulgarian market in the sphere of IT solutions connected with management of printing environment and document workflow. M&BM has ® easily identified with the partner brand such been a partner of Xerox since 1995. After joining the Xerox Partner Print ® Services program it is now accredited to provide Xerox MPS to clients in Bulgaria. FOR MORE INFORMATION, CONTACT US AT: MANAGEMENT BUSINESS MACHINE lTD. On the first page of a 2-page case as an image of a building or staff. PHONE: +359 2 8051715 WEB: WWW.MBM-BG.COM study, adding the partner logo with • Do not use Xerox product, lifestyle relationship text is optional. or metaphoric images in the partner area. For a single-page case study, the partner 2-Page case study – back. About Xerox Copy logo, relationship description, The standard co-marketing case study template information and CTA are added in the space provided. also features an area for “About Xerox” content. You can use this area or opt to integrate “About Xerox” copy into the text of the case study instead. Single-page case studies with limited content space should integrate information about Xerox into the text. About Client Copy Any client “About” information featured in the case study should be integrated into the text content of the case study. For example, “[Client Company Name] is a leading provider of [product or service] to [customer description] in France.” On the second page , the partner logo, relationship description, information and CTA are added in the space provided. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Xerox PROVIDED EBOOKS Page 23 Co-Branded eBooks Xerox Branded Content Pages When co-branding an eBook, the partner’s CTA and Option 1: Partner can co-brand by adding their custom page at the end of the eBook. company information must always remain distinct from Xerox-branded content and “About Xerox” content. 8 TAKING MOBILE PRINT TO THE NEXT LEVEL Join the Mobile There are three options for co-branding eBooks, as Revolution Today About Nuvaprint Any content about a partner must Nuvaprint is a locally owned-and-operated Xerox Document Technology Partner include copy that states the relationship demonstrated on the right: that has been serving businesses throughout upstate New York since 1995. The NuvaPrint staff has over 150 years of combined tenure working exclusively with Xerox equipment and providing document solutions. This relationship allows the with Xerox. flexibility and responsiveness expected from a local business and the resources Option 1: P artner can co-brand by adding their custom provided by the leader in document solutions, Xerox. The mobile revolution is in This brings tremendous reating an integrated mobile full swing, with over 8 billion opportunities for organizations print and workflow strategy As a Xerox Document Technology partner, we apply our expertise in image 2 of all sizes to be more agile, is a crucial step, and the best processing, analytics, automation and user experience to engineer a flow of work page at the end of the eBook. devices around the world productive and successful. way to get started is to talk to customised to improve the productivity and efficiency of your operations. (that’s exected to rise to an eperienced Managed rint  billion by 22 But with those opportunities ervices partner. We create meaningful innovations and provide business process services, printing come some big challenges, equipment, software and solutions that make a real difference for our customers. Option 2: T he eBook is fully branded Xerox, with generic as organizations adapt to They’ll make sure you get the accommodate a whole new most out of the mobile revolution, Learn more at www.nuvaprint.com way of working. Mobile printing and help move you forward partner content. is part of a far bigger picture on the ourney toward digital that involves document transformation. workflow, business processes 2 isco ­isual €etwor‚ing ƒndex and information access. Contact us today at [email protected] Option 3: P artner adds co-branding content to a Xerox Corporation is a technology leader that innovates the way the world communicates, connects and works. or call us at 1-800-123-4567 We understand what’s at the heart of sharing information - and all of the forms it can take. We embrace the integration of paper and digital, the increasing reuirement for mobility, and the need for seamless integration between work and personal worlds. very day, our innovative print technologies and intelligent work solutions designated area. help people communicate and work better. © Xerox Corporation. ­ll rights reserved. Xerox® and Xerox and ‚esign® are trademarks of Xerox Corporation in the ƒnited „tates and…or other countries. XXXXXXX When “About Xerox” content and “About our Partnership” content appear on the same page, they should be Example shows Xerox content integrated separate and the “About our Partnership” content should Option 2: eBook is fully branded Xerox, with generic partner content. into a content page. be within a holding shape. TAKING MOBILE PRINT TO THE NEXT LEVEL 8 TAKING MOBILE PRINT TO THE NEXT LEVEL About our Partnership Other Considerations Join the Mobile with Xerox • Any content about the partner must include copy that Revolution Today Working side-by-side with Xerox, we apply our states the relationship with Xerox. expertise in image processing, analytics, automation and user experience to engineer a flow of work customized to improve the productivity and efficiency • No badge is needed when partner content or branding The mobile revolution is in This brings tremendous reating an integrated mobile of your operations. full swing, with over 8 billion opportunities for organizations print and workflow strategy We create meaningful innovations and provide 2 of all sizes to be more agile, is a crucial step, and the best business process services, printing equipment, appears in a Xerox created eBook. devices around the world productive and successful. way to get started is to talk to (that’s exected to rise to an eperienced Managed rint software and solutions that make a real difference  billion by 22 But with those opportunities ervices partner. for our customers. come some big challenges, • For co-branded eBooks, the calls to action in the eBook as organizations adapt to They’ll make sure you get the Contact us, your authorized Xerox channel partner. accommodate a whole new most out of the mobile revolution, way of working. Mobile printing and help move you forward should be partner calls to action and live within the is part of a far bigger picture on the ourney toward digital that involves document transformation. workflow, business processes 2 isco ­isual €etwor‚ing ƒndex partner branded area. and information access. Xerox Corporation is a technology leader that innovates the way the world communicates, connects and works. We understand what’s at the heart of sharing information - and all of the forms it can take. We embrace the integration of paper and digital, the increasing reuirement for mobility, and the need for seamless integration • A generic call to action should be used with generic between work and personal worlds. very day, our innovative print technologies and intelligent work solutions help people communicate and work better. No partner branding since partner ©2017 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of Xerox Corporation in the United tates “About our Partnership” content. andor other ontries. 2222 CCD­€‚7UA references are generic. • Xerox originated content should be in the Xerox voice (our, we) or a neutral voice if possible. Content about Option 3: Partner adds co-branding content in designated areas. the partnership should be in the partner voice (Xerox TAKING MOBILE PRINT TO THE NEXT LEVEL provides…, Working with Xerox, we provide…). 8 TAKING MOBILE PRINT TO THE NEXT LEVEL About our Partnership Join the Mobile with Xerox Revolution Today Working side-by-side with Xerox, we apply our expertise in image processing, analytics, automation and user experience to engineer a flow of work customized to improve the productivity and efficiency The mobile revolution is in This brings tremendous reating an integrated mobile of your operations. full swing, with over 8 billion opportunities for organizations print and workflow strategy We create meaningful innovations and provide 2 of all sizes to be more agile, is a crucial step, and the best business process services, printing equipment, devices around the world productive and successful. way to get started is to talk to In co-branding area, content about the (that’s exected to rise to an eperienced Managed rint software and solutions that make a real difference  billion by 22 But with those opportunities ervices partner. for our customers. partnership is in the partner voice. Partner come some big challenges, as organizations adapt to They’ll make sure you get the Contact us today logo and relationship text can be added. accommodate a whole new most out of the mobile revolution, A Xerox Document [email protected] way of working. Mobile printing and help move you forward Technology Partner 1-800-123-4567 is part of a far bigger picture on the ourney toward digital Learn more at www.nuvaprint.com that involves document transformation. workflow, business processes 2 isco ­isual €etwor‚ing ƒndex and information access. Xerox Corporation is a technology leader that innovates the way the world communicates, connects and works. We understand what’s at the heart of sharing information - and all of the forms it can take. We embrace the ©2018 Xerox Corporation. All rights reserved. integration of paper and digital, the increasing reuirement for mobility, and the need for seamless integration between work and personal worlds. very day, our innovative print technologies and intelligent work solutions help people communicate and work better. ©2017 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of Xerox Corporation in the United tates andor other ontries. 2222 CCD­€‚7UA

Partner and Co-marketing Guide PARTNER WEBSITES Page 24 Example A Example B Recommended Badge and Partner Logo Space To the right are two badge placement options for partner websites. The spacing on example A is preferred because it provides appropriate separation between Xerox and the partner. But example B is acceptable if the layout requires it. Describing Your Relationship With Xerox on Your Website In addition to the Xerox partner badge, you can positively influence visitor perception, increase trust in your capabilities, and aid search by leveraging your partnership and any associated Xerox accreditation in live text on your website. For instance, if you are an Agent and cover a specific locale, you could use something like the following illustrative example of live text: “As a Xerox Agent for , we exclusively sell Xerox, and have full access to Xerox hardware, Home page preferred badge and partner logo spacing for Acceptable badge and partner logo spacing software, managed services, solutions and mono branded partners supplies. We are also able to access assistance from Xerox in the delivery of comprehensive post-sales service and technical support to our customers.” It is important to be factual and make it clear what your relationship is to Xerox, rather than infer that you represent Xerox. You may use a Xerox program membership level and any approved specializations in your description. You should try to avoid making claims such as Largest, Best, Number One, etc., as these can be subjective and misleading. ©2018 Xerox Corporation. All rights reserved. Product page preferred badge and partner logo spacing for Acceptable badge and partner logo spacing mono branded partners

Partner and Co-marketing Guide Xerox Provided Partner Website Assets Page 25 Examples of Available Assets The partner can use Xerox provided web assets for use on their own website. They must use the asset in its finished form, but it can be resized. Assets are available on the partner portal. Some large channel partners are also retail partners. The same guidance for using Xerox supplied assets on websites applies to retail commerce sites. Xerox finished asset that can be used for the main well of a website. Because this is a Xerox provided asset the Xerox logo and type treatments are included. The CTA would take the user to a Xerox branded product page on the Text portion of same asset that can be used on a partner website. Image portion of same asset that can be used on a partner website. partner site. Xerox finished asset that can be used as a section header. ©2018 Xerox Corporation. All rights reserved. Note: The asset includes Xerox logo and text is our style because it’s Xerox originated. Call to action would take user to a Xerox branded product page on the partner site, and the site would display the partner brand and explain the relationship with Xerox.

Partner and Co-marketing Guide Partner Exterior signage Page 26 Window Decal Figure 1 On a two-door exterior, try to put as much space as possible between the partner company logo and partner badge to provide distinction eseller between the two. On a one-door exterior, place the badge below the partner logo while ensuring minimum clear space. Signboards & Facade Signs As displayed in Figure 1, you can place the channel partner badge within a rectangle in signs that predominately display the channel partner’s company name and logo. When selling other brands, the Xerox signature can also be placed in a multi-branded layout, as Figure 2 seen in Figure 2. It is recommended that badges without tiering be used, as tiering within our channel programs Decal use on single door can fluctuate. Authorized Reseller Multi-brand exterior sign Decal use on double doors ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide partner showrooms Page 27 Using Our Logos • You can use the Xerox logo if an area is exclusively dedicated to Xerox® products. • We also provide Xerox branded posters, signage and communications that partners can use in their space. Partners can contact their marketing rep or relationship manager to request posters. Interior design of a channel partner’s premises Interior design of a channel partner's premises Interior design of a channel partner’s premises ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide PARTNER vehicles Page 28 Ensuring Clear Space Below are two examples of the badge in use on company vehicles. Separation is ideal. But you can show the badge and the company logo in close proximity as long as you allow minimum clear space. x The examples on this page reflect the general badge use guidelines noted on pages 11 and 12. Document The examples show suggested placement based Technology on this partner’s branding. Partner Minimum clear space reminder: When you need to place the badge close to the company logo, make sure you follow the minimum clear space rule as shown above. Document Technology Partner ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide using video Page 29 Creating Videos That Feature Xerox Products We encourage our channel partners to create their own videos featuring Xerox products. We just ask that it’s clear that the video is from the partner and not Xerox. All original videos should be in the partner’s brand, use the partner’s voice and leverage the partner’s visual assets. Watch a great example of an original video created by one of our channel partners. Leverage Xerox Videos from Our YouTube Channel Our channel partners are also invited to share any of the Xerox created videos hosted on the Xerox YouTube channel. Use the “like” or “share” buttons to share a Xerox video on social media. Partners can embed YouTube videos on websites or use YouTube’s “Add to Playlist” function to add a Xerox video to their YouTube Channel playlist. You can also host a Xerox created video on a partner YouTube channel providing it has been properly co-branded (see next page). When a video finishes, YouTube decides what Document Solution Provider Technology video is auto-played next. This could be a Partner channel partner or Xerox competitor. YouTube Channel partner original content – NO Xerox branding provides tools to work around this, and we have created a guide to using “Xerox YouTube videos in Marketing” that shows how to use code to prevent this. ©2018 Xerox Corporation. All rights reserved.

Design Assembly BROUGHT TO YOU BY A Xerox® Document Technology Partner After the above video introduction screen transitions out, the Xerox branded video can play. Partner and Co-marketing Guide co-branding videos Page 30 Introducing the New ® Xerox Color 8450 Production Printer Xerox Provided Videos Design Assembly If video rights extend to use by partners, Xerox provided videos can be co-branded for placement on partner PRESENTED BY NUVAPRINT Youtube channels or partner websites. They can also be PRESENTED BY played in partner showrooms. To verify if a video’s rights extend to partners or to request the source files for a video: • The partner can contact their Xerox Channel Marketing Manager or Xerox Channel Relationship A XeroxDocument Technology Partner Introducing the New Manager for source files to co-brand a Xerox video. Xerox® Color 8250 Production Printer You can co-brand a video in one of two ways: learn more at nuvaprint.com! 1. Add a line of black text to the top right corner of the The above video ending screen should be displayed at the end of a Xerox branded video (“Presented by [Partner Name]”). This text must video. Be sure to include the partner logo, the relationship line and presented by fade out after the first five seconds of the video. Video text. source files are not required. You are able to add text over the top of the final video file. 2. A dd a partner branded end frame screen at the end of the video. This requires some expertise in video editing and design to ensure the result looks professional. This screen should include the partner logo and a line of text describing the partner relationship. You will need the original video source files to add an ending screen. In addition, the YouTube overlay function can be used to add engagement and PRESENTED BY NUVAPRINT partner calls to action to a Xerox created video that the partner has adapted and posted on their YouTube channel. Do not remove or replace the Xerox logo watermark. The Xerox logo watermark protects Introducing the New the content by serving as a copyright notice and Xerox® Color 8250 Production Printer Your perfect communicating the source of the content. Beyond workplace assistants. adding co-branding as described on this page, do not alter the video in any way, such as shortening or editing content. PRESENTED BY A Xerox Document Technology Partner learn more at nuvaprint.com! ©2018 Xerox Corporation. All rights reserved. Your perfect workplace assistants. PRESENTED BY A Xerox Document Technology Partner learn more at nuvaprint.com!

Partner and Co-marketing Guide Xerox PROVIDED email Page 31 Partner Branded When promoting Xerox® products and services in a partner branded email, the partner’s brand voice and visual elements should be the focal point of the email. The badge is not used here. Xerox Branded Partners may use Xerox provided email content to promote Xerox products and services as long as you keep these considerations in mind: • Keep the partner brand and messaging confined to the specified areas. • Make sure the email sender address clearly explains who the communication is from. • Explain the relationship with Xerox in the space provided. Xerox provided asset with minimal partner content Xerox provided asset with more partner content Available area for partner specific branding. Partner type, color, graphics, and logos are allowed. Available areas for partner specific branding. Partner type, color, graphics, and logos are allowed. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Partner Created Email Page 32 Partner Created Email With Xerox Provided Header uses partner logo and Finished Asset relationship line. No badge Partners can create their own email and needed because email includes Xerox provided asset. incorporate a Xerox finished asset or Xerox Xerox provided asset. messaging. The finished asset must be used as is without breaking it up or removing components of it. Xerox messaging, such as information about products, should be communicated in the partner branding style, using the partner typeface, graphics, icons, etc. No badge is necessary if the communication includes a Xerox finished asset with Partner authored content. the Xerox logo signature. If the communication does not include a finished Xerox asset, the header should carry the Xerox badge. If the badge is not used, the relationship line should be used so the relationship between the partner and Xerox is clear to the intended audience. Make sure you follow the guidelines for minimum clear Partner developed content. space and sizing. Partner type, color, graphics, and logos are allowed. Can include Xerox messaging, such as product messaging, but it must be in the partners brand style. Partner authored content using icons and text in partner’s brand style. ©2018 Xerox Corporation. All rights reserved. Fully partner branded email with Xerox provided asset.

Partner and Co-marketing Guide IMAGERY Page 33 Xerox Newsroom Images Library Partner Portal Need an Image? https://www.news.xerox.com/multimedia/photo https://partnerportal.xerox.com/us/English/ There are two options available for partners: https://partnerportal.xerox.com/ca/English/ 1. Standalone images are available for download from the Xerox.com newsroom or via the partner portal if the member is part of the Global Partner Program. These can be used as long as a Xerox credit statement is included somewhere within each communication or webpage containing the image. 2. F inished assets that include images are available for download through the partner portal. These assets should be used as-is and should not be manipulated or broken up. For downloadable assets visit: US Partner Portal Canada Partner Portal Things to Avoid Do not pull images from anywhere on Xerox. com aside from the Xerox.com newsroom. And do not pull images out of finished communication assets. Note: A standalone image is only available from xerox.com newsroom, partner portal or if the rights extend for partner use. Note: A finished asset provided by Xerox includes an image. The image cannot be broken out and used separately. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Xerox PROVIDED AND PARTNER PROVIDED MERCHANDISE Page 34 Partner Provided Merchandise Here are a few examples of the partner badge on co-branded merchandise. More space between the badge and the company logo is always preferred. But you can show the two in closer proximity as long as you allow minimum clear space. All artwork should originate from Xerox. Partners should use the standard badge or the relationship line. Xerox Provided Merchandise Partners cannot distribute merchandise that carries the Xerox logo signature alone. Xerox provided merchandise that features the Xerox logo signature must also carry the partner logo as well as a relationship line. Standard Badge Order Merchandise Document Technology Partner Xerox merchandise can be ordered through Including Tiers PLATINUM PLATINUM PLATINUM PLATINUM merchandise stores: Document Agent National Partner Solution Provider Technology Partner Including Specializations Specializations Advanced Production North America: Digital Color Production PLATINUM PLATINUM Personalized Software Document Agent Applications for Xerox Technology Advanced Managed Print Services http://www.xeroxcompanystore.com/. For special Partner Specializations (vertical specialization version — shown on left, Advanced Production horizontal specialization version — shown on right). Digital Color Production Personalized Software orders, contact [email protected] Applications for Xerox Advanced Managed Print Services Canada: http://xeroxestore.isal.ca/welcome.asp. For special orders, contact [email protected] This is an example of a Xerox provided merchandise. It When using the partner badge on co-branded merchandise, more should show some relationship text below Nuvaprint (i.e., space between the badge and the company logo is always Document Technology Partner) and it should show the preferred. But you can show the two in closer proximity as long as Xerox logo on the back instead of the badge. you allow minimum clear space. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide tradeshows and events Page 35 Hosting a Tradeshow Tradeshows With Multiple Vendor If you are planning to host a tradeshow, make Offerings in the Booth sure you work closely with your marketing When hosting a tradeshow with offerings from manager or relationship manager. They can multiple vendors, the partner brand should be leverage the expertise of Xerox Global primary. The partner can display assets such as Experiential Marketing (GEM) to achieve branded posters and communications as long as maximum impact and ensure protection of the assets were provided by Xerox and they are ® Xero both brands. used specifically to sell Xerox products and/or Connectey® Tradeshows With Only Xerox Offerings in services. echnology the Booth Event Assets When hosting a tradeshow that features only Event assets such as banners are available for use Xerox® products, the Xerox brand can take the by partners. They can be requested by the lead. All you need to do is highlight the partner channel marketing manager or relationship logo along with a statement of the partner ® ® manager. Xerox Versalink Family of Printers relationship with Xerox in a separate area. Full-featured, app-centric, intuitive workplace assistants that are ideal for smaller, decentralized workgroups. ® ® Xerox Altalink Family of Printers Comes complete with the high performance, scalability and advanced finishing options centralized mid-size and larger workgroups need to boost productivity. This is an example of a booth that only features Xerox offerings. Contact us today at [email protected] or call us at 1-800-123-4567 Nuvaprint is a locally owned-and-operated Xerox Document Technology Partner that has been serving businesses throughout upstate New York since 1995. Partner logo with relationship line is surfaced in secondary position. In assets like banners, the partner can add text about the relationship or event messaging such as booth number in the designated area, along with their logo. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Social media Page 36 Social Media Channels Do Partner social media channels should promote • Use the partner business name and logo to the partner first, and their relationship with brand social channels. Xerox second. That means the partner • Include the partner badge in the cover business name should always be front and image. It should be clear that customers are center. You should not use “Xerox” or “XRX” in engaging with a Channel Partner and not the name of partner social media channels. directly with Xerox. And only display the partner badge as a secondary identifier. • Be transparent and declare the partnership The partner business identity and markings with Xerox. should constitute the primary look and feel of • Use the appropriate partner badge where the social media channel’s designs. You can, it applies. however, link to Xerox social media channels • Reference Xerox marketing content for key using hyperlinks that open in a new browser messages and Xerox social media accounts. window or tab. You’re also free to share any Content should be in the partner’s voice. content posted on our social media channels as long as you identify the source. Do Not If you refer to any Xerox trademarks, please • Use any portion of the logo for wallpaper. add the Xerox trademark attribution statement. • Use the Xerox logo as the major identifier. • Use Xerox in the social channel title or URL. Correct badge usage • Market partner social media channels as Xerox. Refer to the designated partnership instead. • Use Xerox brand elements in social media pages. • Quote Xerox employees without obtaining permission from a Xerox Public Relations manager. • Identify anyone as a Xerox spokesperson. • Use Set The Page Free messaging. Incorrect branding ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide social content Page 37 Creating Content That Features Adding partner branding to a Xerox provided social media post. Xerox branded/provided social post. ® Xerox Products We encourage our Channel Partners to create their own content featuring Xerox® products. It should be clear that the content is from the partner and not Xerox. All original content should be in the partner’s brand, use the partner’s voice and leverage the partner’s visual assets. Xerox Provided Social Content Partners may use Xerox provided social content to promote Xerox products and services as long as you keep these considerations in mind: • Keep the partner brand and messaging confined to the specified areas. • Explain the relationship with Xerox in the specified partner area. • Adding the partner logo to the specified partner area is optional. It may not be needed if the partner logo already appears in the profile picture of the partner page and in the profile picture on the post. Sharing Xerox Created Social Content Our Channel Partners are also invited to share any of the Xerox created content hosted on Xerox social media channels such as Facebook and Twitter. Partner specific message in partner voice. ©2018 Xerox Corporation. All rights reserved. Call to action takes the user to a partner site. Note: the partner logo does not appear since the logo appears in partner profile picture on the page and in the post.

Partner and Co-marketing Guide social media Naming examples Page 38 Social Media Partner Identification Acceptable Not Acceptable When naming your partner social media chanel, Twitter components should include partner-related naming elements only. Attributes should reflect Name Tallahassee Technology Group Tallahassee Xerox best practices for the channel. For example, since Handle http://twitter.com/#!/completedocumentsolutions http://twitter.com/#!/CDSXerox you only have 280 characters on Twitter, keep the company name as short as possible. You may not use Xerox or XRX in the name, Facebook profile, handle, URL, or channel. Profile chooseCDS Tallahassee Xerox URL https://www.facebook.com/pages/Complete- https://www.facebook.com/pages/ Document-Solutions-LLC/296303310132 Talahassee-Xerox/109335799114406 YouTube Channel http://www.youtube.com/user/rentofficeequipment http://www.youtube.com/user/rentxerox ©2018 Xerox Corporation. All rights reserved.

Trademarks 40 About Trademark Dilution 41 Xerox Trademarks 42 Xerox Owned Trademarks ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide About Trademark Dilution Page 40 What is trademark dilution? Trademark dilution is weakening the power of trademarks through improper or inconsistent use. Even seemingly harmless acts of dilution (e.g., using the sphere of connectivity as wallpaper on a social channel) can lead to public confusion and put us at risk of losing our trademark rights. Protecting Xerox Trademarks The simplest way for partners to prevent trademark dilution is to avoid using Xerox- owned or licensed trademarks in partner domain names, web domain addresses or business names. There are some grandfathered exceptions to this rule for partner relationships that existed before these guidelines. Partners also should always use Xerox trademarks properly and utilize an appropriate trademark attribution statement when using Xerox trademarks, as outlined on the following page. Contact your Xerox representative if you have any questions. ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide Xerox Trademarks (applies to Xerox) Page 41 Xerox Trademark Attribution Statement Special Cases The Xerox corporate logo and design (word Words or offering names that have been mark + sphere of connectivity design) is a cleared for use but are not going to be registered trademark in the United States and trademarked are not listed in the statement. most other countries. Therefore it must always Trademarks that Xerox Corporation licenses appear with the ® mark and be accompanied from others, such as DocuColor, are indicated by the trademark attribution statement. with special wording as demonstrated here: ® ® ® Xerox policy mandates that trademarks be Xerox, Xerox and Design and DocuColor are accompanied by a statement that specifically trademarks of, or licensed to, Xerox Corporation states that Xerox Corporation is the owner in the in the United States and/or other countries. United States and/or other countries. This Nuvera is also a special case. The Nuvera mark trademark attribution statement is worded alone is not registered to Xerox Corporation, as follows: only the combined words “Xerox Nuvera®”. This Xerox® ® is handled in the attribution statement as and Xerox and Design [add any ® ® other trademarks that are used here] are follows: Xerox, Xerox and Design and Xerox registered trademarks or trademarks of Nuvera® are trademarks of Xerox Corporation in Xerox Corporation in the United States the United States and/or other countries. and/or other countries. This statement covers both the trademarked word Xerox® as it may appear in print (in any font) as well as the corporate logo, which is composed of our word mark next to our “sphere of connectivity” design, referred to as “Xerox and Design” in the statement. When other trademarks are used within the same work, list them after the corporate marks. Registered marks carry ® within the statement. Marks pending registration are merely listed by name. Do not add the TM in the attribution statement, but do add the TM at the first mention in the body copy . ©2018 Xerox Corporation. All rights reserved.

Partner and Co-marketing Guide xerox owned TRADEMARKS (applies to xerox) Page 42 The following list represents many names owned or licensed by Xerox Corporation. They cannot be used by a Channel Partner without the appropriate marking (i.e., ® or TM) along with the Xerox trademark attribution statement. This list is not exhaustive. As noted before, Xerox-owned or licensed trademarks are not to be used in an affiliate’s domain name, web domain address or business name. ® ® • AltaLink • PhaserMatch ® ® • Brenva • SMARTsend • CentreWare® • Total Satisfaction ® Services® • ConnectKey ® • DocuShare® • VersaLink ® • FaxCentre® • Versant ® • FreeFlow® • Walk-Up ® ® • WorkCentre® • iGen4 /iGen • Made for Each Other® • Xerox eConcierge® • Phaser® • Xerox Nuvera® ©2018 Xerox Corporation. All rights reserved.

Resources For questions about branding and marketing guidance that cannot be answered by the direction provided in this document, or for help locating marketing communications and assets available for partners, please contact your Xerox representative. Other helpful links: US Partner Portal Canada Partner Portal ©2018 Xerox Corporation. All rights reserved. GPPGL-08UA