Xerox Brand Book

Xerox Holdings Corporation is an American corporation that sells print and digital document products. This is how they maintain their brandigns

Partner and Co-marketing Guide BADGE & PARTNER LOGO SIZE RELATIONSHIP Page 12 Maintaining the 2:3 Ratio Step 1: There are four grid systems available for sizing the partner logo. Place the partner logo on the most appropriate grid format. Partner logos should always be larger than the Xerox Channel Partner badge. The badge Horizontal Format 2x8=16 Wide Format 3x6=18 Square Format 4x4=16 Tall Format 3x5=15 should be two-thirds the size of the partner logo for optimal legibility. You can see examples of this ratio in use to the right. For partner website headers, the badge can be increased in size for optimum legibility, but must remain smaller than the partner logo. Step 2: All logo formats use the same size Xerox badge. The badge fits on a 12-unit grid, making the badge approximately two-thirds of the partner logo size. This rule seeks to create a consistent sizing relationship for the Xerox badge/partner logos. Document Document Document Document Technology Technology Technology Technology Partner Partner Partner Partner Note: Do not size the badge out of scale with the partner logo. The channel partner badge should be a secondary element to the partner logo. eseller Document Document Technology Technology Partner Document Partner Technology Partner ©2018 Xerox Corporation. All rights reserved.