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Partner and Co-marketing Guide INTERACTIVE TABLE OF CONTENTS Page 3 4 Introduction & Overview 33 Imagery 5 Co-Marketing Overview 34 Xerox Provided and Partner 6 Use of Xerox Brand Elements Provided Merchandise 8 Channel Partners 35 Tradeshows and Events 9 The Channel Partner Badge 36 Social Media 11 Badge Clear Space & Logo Line Signatures 37 Social Content 12 Badge & Partner Logo Size Relationship 38 Social Media Naming Examples 13 Badge & Partner Logo Placement 39 Trademarks 14 Badge Restrictions 40 About Trademark Dilution 15 Partner Created Stationery 41 Xerox Trademarks 16 Partner Created PowerPoint Templates 42 Xerox Owned Trademarks 17 Partner Created Print Advertising 43 Resources 18 Xerox Provided Print Advertising 19 Xerox Provided Paid Digital Advertising Banners 20 Partner Created Brochure 21 Xerox Created Brochure 22 Case Studies 23 Xerox Provided eBooks 24 Partner Websites 25 Xerox Provided Partner Website Assets 26 Partner Exterior Signage 27 Partner Showrooms 28 Partner Vehicles 29 Using Video 30 Co-Branding Videos 31 Xerox Provided Email 32 Partner Created Email ©2018 Xerox Corporation. All rights reserved.

Xerox Brand Book - Page 3 Xerox Brand Book Page 2 Page 4

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