Partner and Co-marketing Guide the Channel Partner badge Page 9 Communicating the Relationship Types of Partners BADGE EXAMPLES Partners like you are critical to our success as an Below are some common types of channel organization, and that’s why we want you to be partners. able to leverage the Xerox brand. Partners may use an “official partner badge” to communicate • Agent this unique relationship. See the examples to • Document Technology Partner the right. • National Partner The badge should be used on any • Solution Provider communication that you create. In these Each of these channel partner routes to market has Document Solution Provider situations, your brand is the master brand. its own badge — some examples can be seen to Technology Other Brand Assets the right. Separate badges help indicate different Partner Xerox-branded communications that we create contractual agreements for different partners. may be used by our partners to market Xerox® Some versions include tiers and specializations. products. Partners may not use Xerox brand Badges can be placed on a number of channel assets such as the signature, typeface, color partner-branded applications, such as stationery, palette, photography, iconography to design signage, online advertisements and vehicles. your communications. Please refer to page 5 For badge generators visit: for more specific details about using the US Xerox brand. A text line that defines the partner relationship Partner Portal (e.g., A Xerox Document Technology Partner) needed when you add your brand to a Xerox- Canada created communication. Partner Portal ©2018 Xerox Corporation. All rights reserved.