Partner and Co-marketing Guide social content Page 37 Creating Content That Features Adding partner branding to a Xerox provided social media post. Xerox branded/provided social post. ® Xerox Products We encourage our Channel Partners to create their own content featuring Xerox® products. It should be clear that the content is from the partner and not Xerox. All original content should be in the partner’s brand, use the partner’s voice and leverage the partner’s visual assets. Xerox Provided Social Content Partners may use Xerox provided social content to promote Xerox products and services as long as you keep these considerations in mind: • Keep the partner brand and messaging confined to the specified areas. • Explain the relationship with Xerox in the specified partner area. • Adding the partner logo to the specified partner area is optional. It may not be needed if the partner logo already appears in the profile picture of the partner page and in the profile picture on the post. Sharing Xerox Created Social Content Our Channel Partners are also invited to share any of the Xerox created content hosted on Xerox social media channels such as Facebook and Twitter. Partner specific message in partner voice. ©2018 Xerox Corporation. All rights reserved. Call to action takes the user to a partner site. Note: the partner logo does not appear since the logo appears in partner profile picture on the page and in the post.