Partner and Co-marketing Guide PARTNER CREATED Print Advertising Page 17 Maintaining Company Separation Partners may create their own print advertising. When designing these communications, do not use Xerox brand assets — such as the signature, Partner branded typeface, color palette, photography, look and feel. iconography, etc. — aside from the partner badge. This way, customers won’t confuse partner advertisements for Xerox advertisements. Xerox can provide product images for use in partner-branded advertising; when using these photos, include the credit statement “Photo Courtesy of Xerox Corporation.” The example to the right reflects the general badge use guidelines noted on [pages 9-14]. This is suggested placement based on this partner’s branding. Use only Xerox provided product photography. The partner logo is the primary element and the badge is the secondary. Ensure that clear space rules for partner badge are followed. ©2018 Xerox Corporation. All rights reserved. Note: Partner created materials should reflect the partner’s corporate style and include the partnership badge.