Partner and Co-marketing Guide Use of Xerox Brand Elements Page 6 Xerox encourages the use of Xerox provided Scenario 2: Xerox created communication communications and assets to aid in the or asset, with generic partner branding. marketing and selling of our offerings through It is usually intended that the partner will distribute our partners. To protect the Xerox brand and to the communication or asset as is, without adding help build partner brands appropriately, Xerox any partner branding or a specific relationship line. carefully manages the use of our brand style and Xerox is the master brand so all content should be elements. Xerox brand elements should only be in the Xerox brand style. A generic relationship line used in communications or finished assets (i.e., An Authorized Xerox Channel Partner) should created by Xerox. They should not be used on be added by Xerox to describe the partners their own by partners outside of Xerox provided relationship with Xerox. communications or assets. Examples of those Scenario 3: Partner created communication elements are found on the following page. that incorporates a finished Xerox asset. A Xerox finished communication or asset is Since the communication is created by the partner, constructed by Xerox and should be used in its they are the master brand and it should be in the complete form. It contains 3 elements that partner brand style. A Xerox provided finished asset should not be broken apart: 1) a visual such as an can be incorporated into the communication, but it image or illustration, 2) a logo, and 3) a message needs to be used as is and cannot be broken apart. unique to the asset/communication. See the Since the communication contains a finished Xerox following page for an example of a Xerox asset, no badge is necessary, but it must include finished asset. the partner logo with relationship text. When determining when and how to apply the Scenario 4: Partner created communication brand style, first determine the creator of the about a Xerox offering that does not communication or asset. They are the master brand. . incorporate a finished Xerox asset Keeping that in mind, there are four co-branding Since the communication is created by the partner, scenarios that determine when and how to use the they are the master brand and it should be in the Xerox brand and/or the partner brand: partner brand style. The partner can use Xerox Scenario 1: Xerox created communication names, messages or images approved for partner or asset, with designated areas for partner use, but they must be presented using the partner’s brand style (color, typography, graphics, branding. etc.). The partner badge must be included on this Xerox is the master brand so all content should be type of communication. in the Xerox brand style. Areas designated for adding partner branding would have content in Additionally, Xerox or XRX should not be used in the partner brand style. In this scenario, the partner domain names. This helps prevent relationship to Xerox would be defined through the confusion with Xerox web properties. Regardless use of the partner logo along with relationship text of the partner, the Xerox signature is not owned by such as “A Xerox Document Technology Partner.” any group other than Xerox. ©2018 Xerox Corporation. All rights reserved.