Partner and Co-marketing Guide tradeshows and events Page 35 Hosting a Tradeshow Tradeshows With Multiple Vendor If you are planning to host a tradeshow, make Offerings in the Booth sure you work closely with your marketing When hosting a tradeshow with offerings from manager or relationship manager. They can multiple vendors, the partner brand should be leverage the expertise of Xerox Global primary. The partner can display assets such as Experiential Marketing (GEM) to achieve branded posters and communications as long as maximum impact and ensure protection of the assets were provided by Xerox and they are ® Xero both brands. used specifically to sell Xerox products and/or Connectey® Tradeshows With Only Xerox Offerings in services. echnology the Booth Event Assets When hosting a tradeshow that features only Event assets such as banners are available for use Xerox® products, the Xerox brand can take the by partners. They can be requested by the lead. All you need to do is highlight the partner channel marketing manager or relationship logo along with a statement of the partner ® ® manager. Xerox Versalink Family of Printers relationship with Xerox in a separate area. Full-featured, app-centric, intuitive workplace assistants that are ideal for smaller, decentralized workgroups. ® ® Xerox Altalink Family of Printers Comes complete with the high performance, scalability and advanced finishing options centralized mid-size and larger workgroups need to boost productivity. This is an example of a booth that only features Xerox offerings. Contact us today at [email protected] or call us at 1-800-123-4567 Nuvaprint is a locally owned-and-operated Xerox Document Technology Partner that has been serving businesses throughout upstate New York since 1995. Partner logo with relationship line is surfaced in secondary position. In assets like banners, the partner can add text about the relationship or event messaging such as booth number in the designated area, along with their logo. ©2018 Xerox Corporation. All rights reserved.