Partner and Co-marketing Guide About Trademark Dilution Page 40 What is trademark dilution? Trademark dilution is weakening the power of trademarks through improper or inconsistent use. Even seemingly harmless acts of dilution (e.g., using the sphere of connectivity as wallpaper on a social channel) can lead to public confusion and put us at risk of losing our trademark rights. Protecting Xerox Trademarks The simplest way for partners to prevent trademark dilution is to avoid using Xerox- owned or licensed trademarks in partner domain names, web domain addresses or business names. There are some grandfathered exceptions to this rule for partner relationships that existed before these guidelines. Partners also should always use Xerox trademarks properly and utilize an appropriate trademark attribution statement when using Xerox trademarks, as outlined on the following page. Contact your Xerox representative if you have any questions. ©2018 Xerox Corporation. All rights reserved.