SAMSUNG PROPRIETARY AND CONFIDENTIAL To o l k i t C o n t e n t s 3 TV Range Overview | 4 Products Included | 5 Key Visuals | 6 - 9 Features & Benefits | 10 -12 Website Content | 13 - 146 • Best practice | 14 - 15 • Product titles | 16 • Bullets | 17 – 29 • Descriptions | 30 – 50 • Carousel guidance | 51 – 72 NEW • Feature visuals | 73 – 94 • PDPs | 95 – 116 • Lifestyle Visuals | 117 - 138 • Review Guidance | 139 - 141 • Filters | 142 • PLP guidance | 143 • Onsite Search | 144 - 147 SAMSUNG DIGITAL TOOLKIT Customer Acquisition | 148 - 177 • Media demographics • Upgrade targeting • Paid search compliance • SEO compliance • On -site search synonyms • Meta title guidance • Meta description guidance • Keyword research • Structured data guidance • On -site guidance • Paid, display & social remarketing guidance