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      Timothy Chou PodBook™

      Dr. Timothy Chou consults for Fortune 500 companies, serves on the public company board of Teradata. He was one of only three people to ever hold the title of president at Oracle.

      RELAYTO Podcast

      RELAYTO CEO

      Experience-Focused Leaders

      PodBook

      Interactive Content

      About Alex Shevelenko

      Dr Timothy Chou

      Stanford Cloud Computing Lecturer

      Storytelling in business

      Teradata

      President of Oracle

      The End of Software book

      CONSUMER BEHAVIOR

      AI

      beauty of software

      Netflix

      WALK IN YOUR CUSTOMER’S SHOES

      HOW TO LEAVE A LASTING IMPRESSION WITH STORYTELLING IN BUSINESS AND LIFE Timothy Chou Board Member, Stanford Cloud Computing Lecturer

      About Timothy Chou Dr. Timothy Chou consults for Fortune 500 companies, serves on the public company board of Teradata. He was one of only three people to ever hold the title of president at Oracle. While at Oracle, he authored his first landmark book 'The End of Software' and has been a lecturer at Stanford University for 30-plus years.

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          Listen to the episode on your favorite platform S 01 | EP 34

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          Podcast notes

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          Snippets from the podcast

          SUSCUT THROUGH NEW IDEATAINABLE PROFITABILITYS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (05:23 - 05:47) It is hard for any company to cut through any new idea. It forces you to think. How do you make the story simpler, more targeted, cleaner, and better? Because there's so much more out there. Timothy Chou

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          THE IMPACT OF LLMs ON CONSUMER BEHAVIOR 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:09 - 07:35) The thing on the horizon that I see is AI. I think it's too broad a term because sometimes you could just replace the word “software”, and it would have the same meaning. The software does cool stuff. But I think the real thing is this large language model world that has been created. Timothy Chou

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          THE BEAUTY OF SOFTWARE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (13:33 - 13:52) The beauty of software is we can turn imagination into a product. And the more it’s user experienced, more like Uber, Instagram, more like things that we live in our consumer world, the better off we are in the enterprise. Timothy Chou

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          THREE KIND OF STORIES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (17:50 - 18:23) There are only three kinds of stories: man versus man, man versus nature, man versus himself. Watch Netflix tonight or Hulu or whatever, you'll see it over and over again. Timothy Chou

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          WHO YOU’RE TRYING TO TALK TO 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (37:09 - 37:25) People you're trying to talk to. Who is that, what is the challenge they're facing? And how, with your insight, can you help them? To me, that's the key. Timothy Chou

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          WALK IN YOUR CUSTOMER’S SHOES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (39:08 - 39:27) It takes deliberate intention to really walk the mile in the shoes of your customer. If they're high heels, they're high heels. If they're sneakers, they're sneakers. You have to really adjust to it. Alex Shevelenko

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          New episodes every week Watch us on your favorite platform Subscribe

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          About RELAYTO Experience-Focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.

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              About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA

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              Experience-Focused Leaders Podcast We are on a mission to bring the most important ideas to life. We talk about the experiences that move forward organizations, customers, and society at large. If you love ideas and bringing ideas to life, stick around. Join us each week and explore the principles, strategies and insights that drive exceptional customer experiences and business growth. Learn more

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