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Coca-Cola Brand Book

Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company.

Coca-Cola Icon Design System 30 September, 2020 — 1.0

Meet the next level of deliciousness. 02

Coca-Cola 03

This body of work introduces the new QcoŚ%ĔƒĹĭŚ©DŽƒƞĔŘĬoƊCoca-Cola¶ƊačĔŘaƊŌȨ QƞƞĔllƒDŽoƦƾĴaƞalloĬoƦƊĹcoŚĹcƇƊočƦcƞƒ ƒĴoƦlčlooŌlĹŌĔĹŚalloĬoƦƊŘaƊŌĔƞƒaŚč caƞĔĭoƊĹĔƒȣaŚčalƒoĔǃƇlaĹŚƒĴoƾąĔƒƞ ƞoƇƊĔƒĔŚƞƞĴĔŘȨ %ĔƒĹĭŚĔčƞoąƊĹŚĭĭloąalcoŚƒĹƒƞĔŚcDŽƞo alloĬoƦƊcƦƊƊĔŚƞƽaƊĹaŚƞƒaŚčƇlaƞĬoƊŘƒȣ aƒƾĔllaƒoƦƊĬƦƞƦƊĔĹŚŚoƽaƞĹoŚƒȣ ƞĴĔƒĔąƊaŚčƒƾĹllŘaŌĔƒƦƊĔƞĴaƞoƦƊ čĔƒĹĭŚŚĔƽĔƊloƒĔƒƒĹĭĴƞoĬƾĴoƾĔaƊĔȣ ƾĴĔƊĔƾĔɌƽĔąĔĔŚȣoƊƾĴĔƊĔƾĔɌƊĔĭoĹŚĭȨ ©ƦƊĔȣƞĴĹƒčocƦŘĔŚƞŘaDŽlooŌaŚčƒoƦŚč lĹŌĔaĭƦĹčĔƞocƊĔaƞĹŚĭoƦƊƇƊočƦcƞƒaŚč oƦƊƇacŌaĭĹŚĭȨƦƞƊĔallDŽƞĴĹƒĹƒaĭƦĹčĔƞo ŘaŌĹŚĭoƦƊąƊaŚčaŚčoƦƊąƦƒĹŚĔƒƒĔƽĔŚ ĭƊĔaƞĔƊƞĴaŚĔƽĔƊȤ 04

Greater Consistency 05

Greater Flexibility Greater Opportunities 06

Greater Refreshment Greater Moments 07

The world’s greatest icon. Elevated. 08

¶ĴĔƦƒĹŚĔƒƒoĬ%ĔƒĹĭŚȨ Global Design System ¶ĴĔƇƊĹŚcĹƇlĔƒąĔĴĹŚčoƦƊƒDŽƒƞĔŘaƊĔŚɌƞʼnƦƒƞ Coca-Cola¶ƊačĔŘaƊŌ ĹŘƇoƊƞaŚƞĬƊoŘaŚaĔƒƞĴĔƞĹcƇoĹŚƞoĬƽĹĔƾȨ ¶ĴĔDŽɌƊĔƞĴĔƊĔƞočƊĹƽĔoƦƊąƦƒĹŚĔƒƒȨQŚƞĔŚčĔč Design Principles ƞocƊĔaƞĔŘaǃĹŘƦŘcoŚƒĹƒƞĔŚcDŽaŚčąƦĹlč ĔƉƦĹƞDŽƞĴƊoƦĭĴƊĔcoĭŚĹƞĹoŚȣƞĴĔDŽĹŚǙƦĔŚcĔ ĔƽĔƊDŽƞĴĹŚĭƾĔčoȨDƊoŘĴoƾƇĔoƇlĔŚaƽĹĭaƞĔ oƦƊƇƊočƦcƞƒƞoĴoƾƾĔĹŚŚoƽaƞĔaŚčƊĔŘaĹŚ ƊĔlĔƽaŚƞȣĭooččĔƒĹĭŚĹƒĭoočąƦƒĹŚĔƒƒȨ ŚčaĭƊĔaƞąƦƒĹŚĔƒƒlĹŌĔoƦƊƒŚĔĔčƒƞĴĔ ĭƊĔaƞĔƒƞčĔƒĹĭŚoĬallȨ ƒDŽoƦƾĹllƒĔĔƞĴƊoƦĭĴoƦƞƞĴĔĭƦĹčĔlĹŚĔȣ ƞĴĔƒaŘĔƞĴƊĔĔcoƊĔƇƊĹŚcĹƇlĔƒĹŚĬoƊŘ ƞĴĔčĔƒĹĭŚƒolƦƞĹoŚƒaƒƾĔƞƊaƽĔlƞĴƊoƦĭĴ ƞĴĔcoŚƒƦŘĔƊʼnoƦƊŚĔDŽȨ 13

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles Scale ȸžƊoƦčȣƒcalĔčƦƇƞƊačĔŘaƊŌƒ ¶ĴƊĔĔcoƊĔƇƊĹŚcĹƇlĔƒĬoƊŘƞĴĔĬoƦŚčaƞĹoŚ ȸQŚƞƦĹƞĹƽĔĴĹĔƊaƊcĴDŽ oĬoƦƊčĔƒĹĭŚƒDŽƒƞĔŘȨQŚƞĔŚčĔčƞoĭƦĹčĔ ȸ-lĔƽaƞĔčĹcoŚĹcĹƞDŽ ĔƽĔƊDŽƞĴĹŚĭƾĔčoȣĹƞɌƒĹŘƇoƊƞaŚƞƞoĬolloƾ ƞĴĔŘaƞallƞĹŘĔƒaŚčaƽoĹčƦƇƒĔƞƞĹŚĭƞĴĔ ąalaŚcĔoĬoƦƊƞƊačĔŘaƊŌčĔƒĹĭŚȨLĔƊĔɌƒa ƉƦĹcŌƒƦŘŘaƊDŽȨ Color — Own red ȸdoĭocoloƊĔƉƦalƒƽaƊĹaŚƞ ȸacŌĭƊoƦŚčcoloƊĔƉƦalƒǙaƽoƊ Restraint ȸ½ŚclƦƞƞĔƊĔčlaDŽoƦƞ — Edited and crafted ȸ¶ĹŘĔlĔƒƒąĔaƦƞDŽ Coca-Cola 14

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles ©calĔ žƊoƦčȣĔlĔƽaƞĔčaŚčƦƇlĹĬƞĔčȣoƦƊĹcoŚĹc ƞƊačĔŘaƊŌƒƾoƊŌaƞƒcalĔƞoĹŚcƊĔaƒĔoƦƊ ƽĹƒĹąĹlĹƞDŽȣƾĴĹlĔcƊĔaƞĹŚĭĭƊĔaƞĔƊĹŘƇacƞȣ claƊĹƞDŽaŚčcoŚƒĹƒƞĔŚcDŽȨ©calĔĹƒƞĴĔ ŚoƞȼƒoȼƒĔcƊĔƞŌĔDŽƞoąƦĹlčĹŚĭĹŚƞƦĹƞĹƽĔȣ ƒĹŘƇlĔaŚčĔǕcĹĔŚƞcoŘŘƦŚĹcaƞĹoŚȨ Coca-Cola 15

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles ColoƊ ÕĔoƾŚƊĔčȨlƾaDŽƒoƦƊŘoƒƞčoŘĹŚaŚƞ coloƊȣoƦƊƒŘaƊƞȣĹŚƞƦĹƞĹƽĔaŚčƞĹŘĔlĔƒƒcoloƊ ƒDŽƒƞĔŘŘaŌĔƒoƦƊƇƊočƦcƞƒĔaƒDŽƞoŚaƽĹĭaƞĔ aŚčĔƽĔŚĔaƒĹĔƊƞoĔǃƇaŚčȨÕĔƦƒĔoƦƊcoloƊ ƒDŽƒƞĔŘƞočĹǔĔƊĔŚƞĹaƞĔoƦƊƇƊočƦcƞƒĹŚaƾaDŽ ƞĴaƞalƾaDŽƒcoŘƇlĹŘĔŚƞƒaŚčĔŘƇĴaƒĹƒĔƒoƦƊ ƞƊačĔŘaƊŌƊĔčȨ Coca-Cola 16

Global Design System Coca-Cola¶ƊačĔŘaƊŌ Design Principles Restraint ¶ĴĔŘoƒƞĹŘƇoƊƞaŚƞƇƊĹŚcĹƇlĔoĬallȨ ÕĔƊĔŘoƽĔƞĴĔƦŚŚĔcĔƒƒaƊDŽaŚčƊĔƒĹƒƞclƦƞƞĔƊ ĹŚoƊčĔƊƞoŘaĹŚƞaĹŚƞĴĔĹcoŚĹcƽalƦĔoĬoƦƊ ƇƊočƦcƞƒȨ¡ĔƒƞƊaĹŚƞƒĴoƾƒoǔƞĴĔčĹƒƞĹŚcƞĹƽĔ ąĔaƦƞDŽoĬoƦƊąƊaŚčaŚčƒĹĭŚalƒCoca-ColaɌƒ ƉƦalĹƞDŽƞĴƊoƦĭĴoƦƊąolčȣƞĹŘĔlĔƒƒȣaŚč coŚǘčĔŚƞčĔƒĹĭŚȨ ® Coca-Cola 17

Graphic System %ĔƒĹĭŚ-lĔŘĔŚƞƒ 21 ¶ĴĔ©cƊĹƇƞ 33 ¶ĴĔžalĔƞƞĔ 36 ¶ĴĔ¶DŽƇĔĬacĔ 43 The Disc 48 The Ribbon 55 CoŚƞoƦƊoƞƞlĔQcoŚ 57 ¶ĴĔƊčĔŚ©ƉƦaƊĔ 66 The Voice 68 ¶ĴĔ¶n©ƉƦaƊĔƒ Coca-Cola 18

{ƦƊčĔƒĹĭŚƒDŽƒƞĔŘĹƒąƦĹlƞaƊoƦŚča Graphic System ƒĔƊĹĔƒɑoĬcoƊĔĭƊaƇĴĹcĔlĔŘĔŚƞƒȣƞĴaƞĬoƊŘ %ĔƒĹĭŚ-lĔŘĔŚƞƒ ƞĴĔɑĬoƦŚčaƞĹoŚoĬoƦƊĭloąalƇacŌaĭĹŚĭ čĔƒĹĭŚȨɑÕoƊlčȼĬaŘoƦƒaŚčĹcoŚĹcĹŚƞĴĔĹƊ oƾŚƊĹĭĴƞȣɑDŽoƦŘaDŽƞĴĹŚŌDŽoƦalƊĔačDŽŌŚoƾ ƞĴĔŘȨɑƦƞaƒƒoŘĔoĬoƦƊŘoƒƞƽalƦaąlĔ aƒƒĔƞƒɑaŚčƞƊačĔŘaƊŌƒȣĹƞɌƒĹŘƇoƊƞaŚƞ ƞoƦŚčĔƊƒƞaŚčɑƞĴĔƊolĔĔacĴoŚĔƇlaDŽƒ ĹŚcoŘŘƦŚĹcaƞĹŚĭɑoƦƊąƊaŚčoŚƇacŌȨ ŚčĔƽĔŚɑŘoƊĔĹŘƇoƊƞaŚƞĹƒɑƞoŘaĹŚƞaĹŚ ƞĴĔĹƊĹŚƞĔĭƊĹƞDŽaŚčcoŚƒĹƒƞĔŚcDŽȨdĔƞɌƒlooŌ aƞĔƽĔƊDŽlaƒƞčĔƞaĹlȣoŚĔąDŽoŚĔȨ Coca-Cola 19

01 02 03 07 08 coعŌaƞĹoŚoĬoƦƊŘoƒƞƊĔcoĭŚĹǎaąlĔ Graphic System 04 05 06 09 ĹcoŚƒaŚčaƒƒĔƞƒȣcoƦƇlĔčƾĹƞĴoƦƊclaƒƒĹc ƞƊačĔŘaƊŌƒȣoƦƊĔlĔŘĔŚƞƒĭĹƽĔƦƒƞĴĔƒcalĔ %ĔƒĹĭŚ-lĔŘĔŚƞƒ aŚčąƊĔačƞĴƞocoŘŘƦŚĹcaƞĔCoca-Cola aƞĔƽĔƊDŽƒĹŚĭlĔlĔƽĔlȨ¶ĴĔĬolloƾĹŚĭƇaĭĔƒ ƇƊoƽĹčĔaĭĔŚĔƊaloƽĔƊƽĹĔƾƞoĴoƾĔacĴ oĬoƦƊĔlĔŘĔŚƞƒƾoƊŌƒȹĴoƾƞĴĔDŽƒĴoƦlč 01 ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ looŌaŚčĴoƾƞĴĔDŽąĔĴaƽĔȨ 02 ¶ĴĔColoƊžalĔƞƞĔ 03 ¶ĴĔ¶CCC½ŚĹƞDŽ¶DŽƇĔĬacĔ 04 The Red Disc 05 The Dynamic Ribbon 06 ¶ĴĔCoŚƞoƦƊoƞƞlĔQcoŚ 07 ¶ĴĔƊčĔŚ©ƉƦaƊĔ 08 The Voice 09 ¶ĴĔ¶n©ƉƦaƊĔƒ Taste Delicious & ® Refreshing ORIGINAL TASTE ® Coca-Cola 20

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ More than a Name ŚĹŚƞĔĭƊalƇaƊƞoĬoƦƊąƊaŚčĬoƊoƽĔƊǟǞǞ DŽĔaƊƒȣoƦƊɇ©ƇĔŚcĔƊĹaŚɈƒcƊĹƇƞĹƒoŚĔoĬƞĴĔ ŘoƒƞƾĹčĔlDŽƊĔcoĭŚĹǎĔčƞƊačĔŘaƊŌƒĹŚƞĴĔ ƾoƊlčȨƞĹŘĔlĔƒƒĹcoŚƞĴaƞcoŚŚĔcƞƒoƦƊ ƇaƒƞƞooƦƊĬƦƞƦƊĔȣĹƞƊĔŘaĹŚƒaƒƊĔĬƊĔƒĴĹŚĭ ƞočaDŽaƒĹƞƒalƾaDŽƒąĔĔŚȨ lƾaDŽƒąolčȣalƾaDŽƒąƊĹllĹaŚƞȣaŚčalƾaDŽƒȣ ƦŚŘĹƒƞaŌaąlDŽȣCoca-ColaȨ Spencerian Script Primary white on red Coca-Cola 21

Coca-Cola 22

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Power of Repetition ½ƒĔčcoŚƒĹƒƞĔŚƞlDŽacƊoƒƒoƦƊƇacŌƒȣƞĴĔ ƒcƊĹƇƞąĔcoŘĔƒoŚĔoĬoƦƊŘoƒƞĹŘƇacƞĬƦl aŚčĹŚƒƞaŚƞlDŽƊĔcoĭŚĹǎaąlĔaƒƒĔƞƒȣcoŚƞĹŚƦallDŽ ƊĔĹŚĬoƊcĹŚĭƞĴĔƇoƾĔƊoĬoƦƊƞƊačĔŘaƊŌȨ QcoŚĹcȨ QcoŚĹcȨ QcoŚĹcƒoŘĔŘoƊĔȨ Coca-Cola 23

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Well Travelled. Fully Fluent. ƒaĭloąaląƊaŚčƾĔŌŚoƾƞĴĔƊĔaƊĔ cĔƊƞaĹŚĹŚƞĔƊŚaƞĹoŚalŘaƊŌĔƞƒƾĴĔƊĔ ƾĔŚĔĔčƞolocalĹǎĔȨ©ooƦƊƞƊačĔŘaƊŌ ƒcƊĹƇƞĴaƒąĔĔŚƞƊaŚƒlaƞĔčąoƞĴƽĹƒƦallDŽ aŚčƽĔƊąallDŽȨ-ƽĔƊDŽąĹƞaƒĹcoŚĹcaŚč ƊĔcoĭŚĹǎaąlĔaƒoƦƊoƊĹĭĹŚalƒcƊĹƇƞȣ ƞĴĔƒĔĹƞĔƊaƞĹoŚƒaƊĔoƦƊƇaƒƒƇoƊƞĹŚƞo ĔƽĔƊDŽcoƊŚĔƊoĬƞĴĔƾoƊlčȨ 01 02 03 04 01 CĴĹŚanaŚčaƊĹŚ 02 China Taiwan 05 06 07 08 03 LĔąƊĔƾ 04 ĔŚĭalĹ 09 10 11 05 LĹŚčĹ 06 ƊaąĹc-ĭDŽƇƞ 07 `aƇaŚ 08 Eloąal 09 South Korea 10 Russia 11 ¶ĴaĹlaŚč Coca-Cola 24

SiSinngglele SSeerrvvee PPrriimmaarryy Graphic System llƦƦŘŘĹĹŚŚĹĹƦƦŘŘ ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ TM XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX 330ml XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX International Scripts XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXX XXXml XXXml XXXXXX XXXXXX XXXXXX XXXXX / / XXXXXX XXXXXX XXXXXX XXXXX XXXXX XXXkJ XXXkJ X XXXkcal Xkcal X XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X bĔDŽ-ǃaŘƇlĔƒ XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X XXXXXX XXXXXX XXXXXX XXXXX XXXXX Xg Xg X XXXXX Xg Xg X XXXXXX XXXXXX XXXXXX XXX XXXXX XXXg XXXg XXXXXX XXXXXX XXXXXX XXX XXXXXXX XXXXXXX XXXXXXX XXXX XXXXXX XXXXXX XXXXXX XXX XXXXXXX XXXXXXX ZERO SUGAR XXXXXX XXXXXX XXXXX XXXXXXX XXXXXXX XXXXX XXXXXX XXXXXX XXXXX XXXXXXX XXXXXXX XXXXXXX XXXX XXXXXXX X -ǃaŘƇlĔƇlacĔŘĔŚƞƒĬoƊ©cƊĹƇƞƒ please recycle aƊoƦŚčƞĴĔƾoƊlčȨ NO CALORIES XXXX XXXX For other markets using a foreign NICE TO SEE YOU. LET’S DO THIS AGAIN. XXXX XXXX XXXX ƒcƊĹƇƞoŚƇacŌaĭĹŚĭȣƇlĔaƒĔ ƒƦąŘĹƞĬoƊaƇƇƊoƽaloĬƞĴĔƒcƊĹƇƞ ƇlacĔŘĔŚƞaŚčƒĹǎĔȨ Ǟǟ Eloąal©cƊĹƇƞ NO SUGAR ǞǠ CĴĹŚĔƒĔ©cƊĹƇƞ Ǟǡ ¶ĴaĹ©cƊĹƇƞ FPO NICE TO SEE YOU. LET’S DO THIS AGAIN. ©2020 The Coca-Cola Company Coca-Cola 25

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ From LĔlƽĔƞĹca What’s New? poƞŘƦcĴȨ¶ĴaƞɌƒĹƒƾĴDŽƾĔaƊĔƞĴĔ ® ƾoƊlčɌƒŘoƒƞƊĔcoĭŚĹǎĔčąƊaŚčȨƦƞƾĔ ĴaƽĔƦƇčaƞĔčƞĴĔƊĔĭĹƒƞƊaƞĹoŚŘaƊŌƞo ® oƦƊąĔƒƇoŌĔĬoŚƞȣ¶CCC½ŚĹƞDŽolčȨ LĔlƽĔƞĹcaȣDŽoƦĴačaĭoočƊƦŚȨ ĔƒƦƊĔƞoƇƦƊĭĔDŽoƦƊƒDŽƒƞĔŘoĬ ƞĴĔƇƊĔƽĹoƦƒƽĔƊƒĹoŚoĬƞĴĔloĭo aŚčalƾaDŽƒƦƒƞĴĔcƦƊƊĔŚƞƽĔƊƒĹoŚȣ čoƾŚloačaąlĔoŚ%nĔÚȨ DoƊallƊĔĭĹƒƞƊaƞĹoŚŘaƊŌƒƾĹƞĴĹŚƞĴĔ To Coca-Cola¶ƊačĔŘaƊŌÔaƊĹaŚƞ©DŽƒƞĔŘȣ ½ŚĹƞDŽolč ƇlĔaƒĔalƾaDŽƒƦƒĔ¶CCC½ŚĹƞDŽolčĬoƊ ƞĴĔCĹƊclĔ¡aŚč¶CCC½ŚĹƞDŽ¡ĔĭƦlaƊĬoƊ ĬoƊƞĴĔ¶nȨ Coca-Cola 26

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Brand Color {ƦƊƒcƊĹƇƞcaŚąĔcoloƊĔčƦƒĹŚĭoƦƊ coƊĔąƊaŚčƇalĔƞƞĔoĬƊĔčȣƾĴĹƞĔaŚč ąlacŌȨ¶ĴĹƒƒĹŚĭlĔȣƒolĹčcoloƊƾĹƞĴĹŚ oƦƊƒcƊĹƇƞcƊĔaƞĔƒŘaǃĹŘƦŘcoŚƞƊaƒƞȣ ƒƞaŚčȼoƦƞȣaŚčĹŘƇacƞȨ Coca-Cola Red Mono Coca-Cola 27

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Packaging Color ORIGINAL TASTE ZERO SUGAR {ŚƇacŌaĭĹŚĭȣoƦƊcoŚƞƊaƒƞĹŚĭƒcƊĹƇƞ coloƊalƒoąĔcoŘĔƒaŚaƽĹĭaƞĹoŚal ƞoolȣĴĔlƇĹŚĭƞoĹŚčĹcaƞĔƇƊočƦcƞ Core Variants ǙaƽoƊƒaŚčƽaƊĹaŚƞƒȨ ¡ĔčlĔačƒƞĴĔƾaDŽȨ DoƊƒƇĔcĹǘcĭƦĹčĔlĹŚĔƒoŚƇacŌaĭĹŚĭ aƇƇlĹcaƞĹoŚƒĔĔƞĴĔƇacŌaĭĹŚĭ Flavors ƽaƊĹaŚƞƒƒĔcƞĹoŚȨ DlaƽoƊcoloƊčƊaƾƒĹŚ oƦƊcoŚƒƦŘĔƊƒȨ Cherry Cherry ZERO SUGAR Coca-Cola 28

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Preserving an Icon In order to maintain the consistency aŚčĹŚƞĔĭƊĹƞDŽoĬoƦƊƞƊačĔŘaƊŌȣƞĴĔƒcƊĹƇƞ ŘƦƒƞalƾaDŽƒƊĔƞaĹŚĹƞƒƒĔƞčĹŘĔŚƒĹoŚƒ Bounding Box Center Line Minimum Size aŚčƇƊoƇoƊƞĹoŚƒȨ 16mm wide ŚDŽƞĴĹŚĭĔlƒĔʼnƦƒƞĹƒŚɌƞCoca-ColaȨ Centered X X X Safe Area Registered Minimum Size The Registration mark 16mm wide ƒĴoƦlčĬolloƾƞĴĔ ƒƇĔcĹǘclĔĭalŚĔĔčƒ for each country Coca-Cola 29

Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ ® Scaling 0.5X ÕĔŚĔĔčƞoƇƊoƞĔcƞoƦƊ©cƊĹƇƞĔƉƦĹƞDŽ aƞallƞĹŘĔƒƾĹƞĴƞĴĔƦƒĔoĬaƊĔĭĹƒƞĔƊĔč ƞƊačĔŘaƊŌƒDŽŘąolȨ¶ĴĔƒcalĔoĬƞĴĔƒDŽŘąol ƊĔǙĔcƞƒƞĴĔƒĹǎĔoĬƞĴĔaƇƇlĹcaƞĹoŚȨ X Example ƒŘallȼƒcalĔƒcƊĹƇƞƊĔƉƦĹƊĔƒaǟȨǣÚ® ƒDŽŘąolƞoĔŚƒƦƊĔĹƞƊĔŘaĹŚƒlĔĭĹąlĔȨ 01 daƊĭĔȼƒcalĔȶąĹlląoaƊčƒʠƒĹĭŚaĭĔȷ 02 žacŌaĭĹŚĭʠĭĔŚĔƊal 03 Stationary 1.5X Coca-Cola 30

žacŌaĭĹŚĭCƊoƇ Graphic System ȶĔǃcĔƇƞĹoŚƊĔƉƦĔƒƞoŚlDŽȷ ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Script Cropping ÕĴĔŚcƊoƇƇĹŚĭƞĴĔ©cƊĹƇƞaƇƊĹƒƞĹŚĔ ƒcƊĹƇƞŘƦƒƞąĔƇƊĔƒĔŚƞaŚčlĔĭĹąlĔ oŚȼƇacŌoƊoŚƞĴĔoǔȼƇacŌĔǃƇƊĔƒƒĹoŚȨ llƒcƊĹƇƞcƊoƇƇĹŚĭĔǃĔcƦƞĹoŚƒaƊĔ ƒƦąʼnĔcƞƞoĔǃcĔƇƞĹoŚƊĔƉƦĔƒƞȨ dĔĭacDŽ{ǔȼƇacŌCƊoƇ Coca-Cola 31

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔ©ƇĔŚcĔƊĹaŚ©cƊĹƇƞ Show some respect ÕĔčoŚɌƞĔǃƇĔcƞDŽoƦƞoƾoƊƒĴĹƇoƦƊĹcoŚȣ ąƦƞƾĔčoĔǃƇĔcƞDŽoƦƞoƊĔƒƇĔcƞĹƞȨƒoŚĔ oĬƞĴĔŘoƒƞƽalƦaąlĔƞƊačĔŘaƊŌƒĹŚƞĴĔ ƾoƊlčȣƾĔɌčƇƊĔĬĔƊDŽoƦŚoƞƒƉƦaƒĴȣcƊƦƒĴȣ ƞaŘƇĔƊoƊƞĹŚŌĔƊƾĹƞĴĹƞȨ QŚĬacƞȣoƦƊƒƞaŌĔĴolčĔƊƒĹŚƒĹƒƞȨ žlĔaƒĔĔŚƒƦƊĔŚoƞƞoƦƒĔaŚolčƽĔƊƒĹoŚoĬ ƞĴĔ©cƊĹƇƞaŚčƞoŘaŌĔƒƦƊĔƞĴaƞƞĴĔȬlȬlooƇ ĹƒŚȬƞŘĹƒƒĹŚĭȨžlĔaƒĔƊĔƇlacĔallĹŚƒƞaŚcĔƒ oĬƞĴĔ©cƊĹƇƞaƒƒĔƞoŚDŽoƦƊƒDŽƒƞĔŘƾĹƞĴƞĴĹƒ ƦƇčaƞĔčƽĔƊƒĹoŚȨ Please Do Not ǟ ¡oƞaƞĔoƦƊ©cƊĹƇƞ Ǡ %ĹƒƞoƊƞoƦƞ©cƊĹƇƞ ǡ ColoƦƊƞĴĔƒcƊĹƇƞoƞĴĔƊƞĴaŚčĹƊĔcƞĔč Ǣ ½ƒĔolčƽĔƊƒĹoŚoĬƞĴĔ©cƊĹƇƞȮŘaŌĔƒƦƊĔƞĴĔȬdȬlooƇĹƒŚȬƞŘĹƒƒĹŚĭ ǣ ččaŚDŽƽĹƒƦalĔǔĔcƞƒƞooƦƊ©cƊĹƇƞ Ǥ CƊoƇoƦƊ©cƊĹƇƞoƞĴĔƊƞĴaƞčĹƊĔcƞĔč ǥ {ƦƞlĹŚĔoƦƊ©cƊĹƇƞ Ǧ ¡ĔcoŘƇoƒĔoƦƊ©cƊĹƇƞ Coca-Cola 32

Coca-Cola¡Ĕč Graphic System ¡E ǠǢǢȮǞȮǧ ¶ĴĔžalĔƞƞĔ CnÛb ǢȮǟǞǞȮǧǣȮǞ žn© pȮ QpÚ Brand Colors 1455018 L-Ú #F40000 dȞȞȞCȞLȞ ǢǢȨǢǦȮǥǞȨǢǣȮǣǡȨǞǥȮǦǦȨǠǞȮǡǤȨǧǧ Coca-ColaɌƒƒĹĭŚaƞƦƊĔƊĔčȣcoŘƇlĹŘĔŚƞĔč ąDŽƾĴĹƞĔaŚčąlacŌȣĬoƊŘƞĴĔƇƊĹŘaƊDŽ coloƊƒoĬoƦƊąƊaŚčƇalĔƞƞĔȨ¶ĴĔĬoƦŚčaƞĹoŚ oĬoƦƊąƊaŚčȣƞĴĔDŽƇƊoƽĹčĔƞĴĔƒƞaƊƞĹŚĭ ƇoĹŚƞĬoƊĔƽĔƊDŽƞĴĹŚĭƾĔčĔƒĹĭŚȨ Coca-ColaÕĴĹƞĔ ¡E žn© ƊĹƞĔ{žÕĴĹƞĔ ǠǣǣȮǠǣǣȮǠǣǣ pȮ QpÚǟǠǟǣǧǢǥ CnÛb L-Ú ǞȮǞȮǞȮǞ #FFFFFF Coca-ColalacŌ ¡E žn© ǞȮǞȮǞ lacŌ CnÛb L-Ú ǞȮǞȮǞȮǟǞǞ #000000 %ĹĔƞCoŌĔ©ĹlƽĔƊ ¡E Pantone Trans White ǟǥǧȮǟǥǧȮǟǥǧ ©ĹlƽĔƊȶǣǞʋ¶ĹŚƞȷ ȶ%b{©ĹlƽĔƊȷ QpÚǟǠǧǥǟǞǦ CnÛb L-Ú ǡǟȮǠǢȮǠǣȮǞ ǡǡǡ %ĹĔƞCoŌĔCaǔĔĹŚĔ CnÛb L-Ú DƊĔĔEolč ¶C #000000 ¡E žn© CF Semi OP Coke ¶C pȮ EolčQpÚǟǢǡǦǦǣǦ Coca-Cola 33

Coca-ColaEĔoƊĭĹaEƊĔĔŚ ȶĬoƊElaƒƒoƊƇlaƒƞĹcĔǃĔcƦƞĹoŚƒȷ Graphic System Pantone® 621 ¶ĴĔžalĔƞƞĔ Coca-ColaEĔoƊĭĹaEƊĔĔŚ Pantone® 345C Product Colors CǢǠnǞÛǢǢbǞ ¡ǟǣǟEǠǞǧǟǤǥ dȞȞȞCȞLȞ ǢǢȨǡǦ ǥǞȨǢǣ ǣǡȨǞǥ ǦǦȨǠǞ ǡǤȨǞǞ ¶ĴĔcoloƊoĬoƦƊĹcoŚĹcĭlaƒƒĹƒaŚĹŘƇoƊƞaŚƞ ƒƦƇƇoƊƞĹŚĭĔlĔŘĔŚƞƾĹƞĴĹŚoƦƊąƊaŚčȨ Coca-ColaEĔoƊĭĹaEƊĔĔŚ%aƊŌccĔŚƞƒ Pantone® 343C CǢǠnǞÛǢǢbǞ ¡ǟǣǟEǠǞǧǟǤǥ Coca-Cola 34

Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola¡Ĕč Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar Graphic System ¡E Cherry Vanilla Lime Lemon ǠǢǢȮǞȮǧ ¶ĴĔžalĔƞƞĔ žn© Ǡǡǣ  žn© ǥǠǦ  žn© ǡǤǦ žn© ǟǠǧ CnÛb QpÚ ǟǡǧǠǢǧǡ QpÚ ǟǤǟǤǤǞǞ QpÚ ǟǟǣǠǦǧǦ QpÚ ǟǠǟǞǦǞǢ ǢȮǟǞǞȮǧǣȮǞ # FFFFFF # FFFFFF # FFFFFF # FFFFFF žn© pȮ QpÚ 1455018 Flavor Colors L-Ú #F40000 Coca-Cola Coca-Cola Coca-Cola Coca-Cola Light dȞȞȞCȞLȞ Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar Diet Coke ǢǢȨǢǦȮǥǞȨǢǣȮǣǡȨǞǥȮǦǦȨǠǞȮǡǤȨǧǧ Raspberry Orange Cinnamon Ginger Lime žn© ǠǢǣǟ žn© ǟǢǢ žn© ǥǤǠǡ žn© ǡǥǥ ÕĹƞĴoƦƊƊaŚĭĔoĬƇƊočƦcƞcĴoĹcĔƒĔǃƇaŚčĹŚĭȣ QpÚ ǟǠǧǥǤǟǠ QpÚ ǟǠǣǢǦǠǡ QpÚ ǟǠǞǥǧǣǠ QpÚ ǟǢǠǧǥǥǣ ƒoĴaƒoƦƊƇalĔƞƞĔȨƒƊooƞĔčĹŚoƦƊąƊaŚč # FFFFFF # FFFFFF # FFFFFF # FFFFFF ĴĹƒƞoƊDŽaƒoƦƊƇƊĹŘaƊDŽcoloƊƒȣoƦƊDlaƽoƊ coloƊƒaƊĔčĔƒĹĭŚĔčƞoąĔaƒčĔlĹcĹoƦƒaŚč ƊĔĬƊĔƒĴĹŚĭaƒoƦƊƒĹĭŚaƞƦƊĔƊĔčȨ DoƊƒƇĔcĹǘcĭƦĹčĔlĹŚĔƒoŚĴoƾaŚčƾĴĔƊĔ Coca-Cola Light Coca-Cola Light Coca-Cola Light Coca-Cola Light oƦƊDlaƽoƊcoloƊƒaƊĔƦƒĔčƇlĔaƒĔƒĔĔƞĴĔ Diet Coke Diet Coke Diet Coke Diet Coke ƇacŌaĭĹŚĭǙaƽoƊƒƒĔcƞĹoŚȨ Feisty Cherry Strawberry Guava Twisted Mango Blueberry Acai žn© ǟǡǞ žn© Ǡǡǣǥ žn© ǟǥǥǥ QpÚ ǟǠǟǡǠǢǡ žn© ǠǟǞǣ   QpÚ ǟǠǣǡǡǥǢ QpÚ ǟǠǥǦǠǢǤ QpÚ ǟǤǠǟǞǟǥ # FFFFFF # FFFFFF # FFFFFF # FFFFFF Coca-Cola Light Coca-Cola Light Coca-Cola Light Diet Coke Diet Coke Diet Coke Blood Orange Lemon Peach žn© ǥǢǟǥ žn© ǥǢǞǤ  žn© ǢǞǣǠ  QpÚ ǟǞǦǟǟǦǠ QpÚ ǟǠǟǞǦǞǢ QpÚ ǟǤǠǞǧǡǞ # FFFFFF # FFFFFF # FFFFFF Coca-Cola 35

Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Coca-Cola 36

Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Unity by Name. Unity by Nature. ¶CCC½ŚĹƞDŽĹƒƞĴĔŚĔƾĭloąalƞDŽƇĔĬacĔĬoƊ ¶ĴĔCoca-ColaCoŘƇaŚDŽȨ½ŚĹƞDŽčƊaƾƒĹƞƒ ƇĔƊƒoŚalĹƞDŽĬƊoŘCoca-ColaɌƒoƾŚaƊcĴĹƽĔ aŚčŘočĔƊŚĹƒƞŘĔƊĹcaŚƞDŽƇoĭƊaƇĴDŽȨ Range ÕĔcaŚčĔƇloDŽčĹǔĔƊĔŚƞ weights of our brand font ƾĴĔŚŚĔĔčĔčȨ Coca-Cola 37

Graphic System ¶ĴĔ¶DŽƇĔĬacĔ TCCC Unity Meet the Family Light TCCC Unity TCCC Unity ĬƦllĬaŘĹlDŽoĬƾĔĹĭĴƞĔčƞDŽƇĔĬacĔƒȣ½ŚĹƞDŽ Regular Italic ĭĹƽĔƒƦƒƞĴĔǙĔǃĹąĹlĹƞDŽƞocoŘŘƦŚĹcaƞĔ coŚƒĹƒƞĔŚƞlDŽƾĴaƞĔƽĔƊƾĔŚĔĔčƞoƒaDŽȣ aŚčĴoƾĔƽĔƊƾĔŚĔĔčƞoƒaDŽĹƞȨ ½ŚĹƞDŽcoŘŘƦŚĹcaƞĔƒclĔaƊlDŽacƊoƒƒall aƇƇlĹcaƞĹoŚƒȣĬƊoŘƇacŌaĭĹŚĭƞočĹĭĹƞalȣ TCCC Unity TCCC Unity caŚƒȣąoƞƞlĔƒaŚčąoǃĔƒƞoąĹlląoaƊčƒȣ Medium Medium Condensed ƒŘaƊƞƇĴoŚĔƒaŚčĔǃƇĔƊĹĔŚƞĹalƒcƊĔĔŚƒȨ TCCC Unity TCCC Unity TCCC Unity Bold Bold Italic Bold Condensed TCCC Unity žlĔaƒĔƒĔĔƞĴĔĬolloƾĹŚĭlĹŚŌƞočoƾŚloačall Black aƽaĹlaąlĔƾĔĹĭĴƞƒaŚčƒƞDŽlĔƒoĬ¶CCC½ŚĹƞDŽȢ ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ ĔǣlĴlƉǟĴĔŌƊDŽǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 38

Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Sizing Matters 100 90 DlĔǃĹąlĔaŚčƒcalaąlĔĔŚoƦĭĴƞoąĔƦƒĔčĬoƊ ĔĹƞĴĔƊąočDŽcoƇDŽoƊĴĔačlĹŚĔƒȣ½ŚĹƞDŽƊĔƞaĹŚƒ lĔĭĹąĹlĹƞDŽĔƽĔŚaƞƊĔčƦcĔčƇoĹŚƞƒĹǎĔƒȨ žĔƊĬĔcƞĬoƊƒŘallȼƇƊĹŚƞoƊŘĹŚĹȼcaŚƒȨ 80 ½ŚĹƞDŽĴĔačlĹŚĔƒĴoƦlčąĔƦƒĔčoŚallƞĔǃƞ aąoƽĔǡǞƇƞĹŚƒcalĔȨllƞĔǃƞąĔloƾǡǞƇƞ 70 ƒĴoƦlčąĔƒĔƞĹŚ½ŚĹƞDŽ¶ĔǃƞȨ 60 50 Unity Headline ©ĴoƦlčąĔƦƒĔčaąoƽĔ 40 ǡǞƇƞĹŚƒcalĔ 30 20 16 Unity Text 14 ©ĴoƦlčąĔƦƒĔčąĔloƾ ǡǞƇƞĹŚƒcalĔ 12 10 8 6 Coca-Cola 39

Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Messaging Hierarchies 76/80pt Main Headlines always use ¶ĴĔcĴaƊƞoƇƇoƒĹƞĔƒĴoƾƒĴoƾƾĔaƇƇlDŽ ½ŚĹƞDŽaƞƽaƊĹoƦƒƾĔĹĭĴƞƒaŚčƒĹǎĔƒƞocƊĔaƞĔ Unity Medium. clĔaƊaŚčcoŚƒĹƒƞĔŚƞcoƇDŽlaDŽoƦƞƒȨ Sub in Regular. 44/48pt Use large regular text for other important information with medium for emphasis. 22/24pt Body Copy always uses Unity Regular Text for clarity at small sizes. 14/16pt Unity Regular for footnotes too. Coca-Cola 40

Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Headline Headline Headline General Type Color Sub Sub Sub {ƦƊƞDŽƇĔĬacĔƒƦƒĔƞĴĔƒaŘĔcoloƊƇƊĹŚcĹƇlĔƒ aƒoƦƊƇƊĹŘaƊDŽƇalĔƞƞĔȣƦƒĹŚĭąĹŚaƊDŽcoŚƞƊaƒƞ ƞocƊĔaƞĔƒƞƊƦcƞƦƊĔȣƾĴĹlĔacoŚƞƊaƒƞĹŚĭƞĴĹƊč coloƊcaŚąĔƦƒĔčĬoƊĴĹĭĴlĹĭĴƞƒoƊcallȼoƦƞƒȨ Large Text Large Text Large Text Large Text Large Text Large Text Body Copy Body Copy Body Copy Footnotes Footnotes Footnotes Coca-Cola 41

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔ¶DŽƇĔĬacĔ Not My Type lƾaDŽƒaĹŘĬoƊclaƊĹƞDŽaŚčcoŚƒĹƒƞĔŚcDŽƾĴĔŚ laDŽĹŚĭoƦƞoƦƊƞDŽƇĔȨ½ƒĔĹƞƞocƊĔaƞĔĬƊĹĔŚčlDŽȣ loĭĹcalȣaŚčƊĔačaąlĔƞĔǃƞȨȨȨŚoƞąƊaƒĴoƊ cĴallĔŚĭĹŚĭƞDŽƇoĭƊaƇĴĹcčĔƒĹĭŚȨ Hea d Headline l Headline i Headline n Su e b Sub Sub Sub Headline Headline Sub Headline Headline Sub Sub Please Do Not ǟ ¡oƞaƞĔƞDŽƇoĭƊaƇĴDŽoŚĔǃƞƊĔŘĔaŚĭlĔƒ Sub Ǡ CĴaŚĭĔƞĴĔĬoŚƞƞoaŚDŽƞĴĹŚĭoƞĴĔƊƞĴaŚ¶CCC½ŚĹƞDŽDaŘĹlDŽ Headline ǡ ½ƒĔaŚDŽoƞĴĔƊcoloƊƞĴaŚƒƇĔcĹǘĔč Ǣ ččaŚDŽƦŚƾaŚƞĔčĔŘąĔllĹƒĴŘĔŚƞƒ ǣ ččaŚDŽƽĹƒƦalĔǔĔcƞƒ Sub Ǥ ¡ĔaƊƊaŚĭĔƞĴĔƞDŽƇoĭƊaƇĴĹcĴĹĔƊaƊcĴDŽ ǥ {ƦƞlĹŚĔƞDŽƇoĭƊaƇĴDŽƦŚlĔƒƒčĹƊĔcƞĔč Ǧ CƊĔaƞĔcĴallĔŚĭĹŚĭƞDŽƇĔlaDŽoƦƞƒ Coca-Cola 42

Graphic System The Red Disc Coca-Cola. Full Stop. Sign ƒƒoŘĔąočDŽoŚcĔƒaĹčȢCoca-ColaȼĹƞɌƒ The Red Disc at it’s most ƇoƾĔƊĬƦlȣaąĔacoŚƞĴaƞ ƞĴĔƊĔalƞĴĹŚĭȨ©oȣlĔaƽĔŚočoƦąƞaƒƞoƞĴĔ ƊĔƇƊĔƒĔŚƞƒĭoočƞaƒƞĔȨ aƦƞĴĔŚƞĹcĹƞDŽoĬoƦƊƇƊočƦcƞƒƾĹƞĴƞĴĔƊĔč čĹƒcĴallŘaƊŌȹƞĴĔŘaŌĔƊɌƒƒƞaŘƇȨ½ƒĔčaƒ aǘŚĹƒĴĹŚĭƞoƦcĴȣƞĴĔƊĔččĹƒcĔlĔƽaƞĔƒaŚč ƇƦŚcƞƦaƞĔƒoƦƊčĔƒĹĭŚȨQƞƞĔllƒDŽoƦƞĴĹƒĹƒ ŚoƞĴĹŚĭlĔƒƒƞĴaŚǟǞǞʋCoca-ColaȨžĔƊĹočȨ žlĔaƒĔƦƇčaƞĔDŽoƦƊ%ĹƒcaƒƒĔƞƞoƞĴĹƒcƦƊƊĔŚƞ ƽĔƊƒĹoŚaŚčĔŚƒƦƊĔaŚDŽolčĔƊĹƞĔƊaƞĹoŚƒaƊĔ ® ƊĔŘoƽĔčĬƊoŘDŽoƦƊlocalƒDŽƒƞĔŘȨ Sign Off ¶ĴĔŘĹŚĹŘƦŘƒĹǎĔoƦƊ%Ĺƒc ĹcoŚƒĴoƦlčąĔƦƒĔĹƒǟǟŘŘ ĹŚčĹaŘĔƞĔƊȨ ® Coca-Cola 43

Graphic System The Red Disc ® Scale ÕĔŚĔĔčƞoƇƊoƞĔcƞoƦƊ%ĹƒcĔƉƦĹƞDŽ aƞallƞĹŘĔƒƾĹƞĴƞĴĔƦƒĔoĬa ƊĔĭĹƒƞĔƊĔčƞƊačĔŘaƊŌƒDŽŘąolȨ¶ĴĔ ƒcalĔoĬƞĴĔƒDŽŘąolƊĔǙĔcƞƒƞĴĔ ƒĹǎĔoĬƞĴĔaƇƇlĹcaƞĹoŚȨ ® ® ® Large-scale: Optimal Scale Small-scale: 01 daƊĭĔȼƒcalĔȶąĹlląoaƊčƒʠƒĹĭŚaĭĔȷ use this disc for applications over 36” in diameter use this disc for applications 02 žacŌaĭĹŚĭʠĭĔŚĔƊalƦƒĔ below 2” in diameter 03 Stationary Coca-Cola 44

Graphic System .5 The Red Disc 1 Clear Space clĔaƊƒƇacĔoĬȨǣÚƒĴoƦlčąĔ Using the Disc used to ensure our Disc asset ĹƒƇƊoƞĔcƞĔčƾĴĔŚaƇƇlĹĔčaƒa čĔƒĹĭŚĔlĔŘĔŚƞȨ ® ® lƾaDŽƒĹŚoƦƊƇƊĹŘaƊDŽąƊaŚčcoloƊƒȣƞĴĔčĹƒc either stands out in red on its own, or is ĹŚƞĔĭƊaƞĔčĹŚƞoačĔƒĹĭŚȨ¶ĴĹŚŌoĬĹƞaƒaƒĔal oĬaƇƇƊoƽaloƊaŘaƊŌoĬƉƦalĹƞDŽȨ 2% Disc Outline Minimum Size Black & White Disc ÕĴĔŚaƇƇlDŽĹŚĭoƦƊƊĔč%Ĺƒcƞo ¶ĴĔŘĹŚĹŘƦŘƒĹǎĔoƦƊ%Ĺƒc ¶ĴĔlacŌaŚčÕĴĹƞĔ%ĹƒcĹƒoŚlDŽ aƊĔčąacŌĭƊoƦŚčaǠʋƾĴĹƞĔ ĹcoŚƒĴoƦlčąĔƦƒĔĹƒǟǟŘŘ ĬoƊƦƒĔĹŚƇƊĹŚƞƒĹƞƦaƞĹoŚƒƾĴĔƊĔ oƦƞlĹŚĔƒĴoƦlčąĔƦƒĔčƞočĔǘŚĔ ĹŚčĹaŘĔƞĔƊȨ ƞĴĔ¡ĔčĹŚŌcoloƊĹƒŚoƞaƽaĹlaąlĔȨ ƞĴĔcĹƊcƦlaƊƒĴaƇĔoĬoƦƊĹcoŚȨ ® ® ® Coca-Cola 45

Graphic System The Red Disc ® How we apply it ƒaƒĔlĬȼcoŚƞaĹŚĔčloĭoȣƞĴĔčĹƒcĴaƒa ŚƦŘąĔƊoĬaƇƇlĹcaƞĹoŚƒȨ{ŚƇacŌaĭĹŚĭĹƞ ąĔcoŘĔƒaĴallŘaƊŌȣƾĴĹlĔoŚƒƞaƞĹoŚaƊDŽ aŚčƇoƒƞĔƊƒĹƞƇƦŚcƞƦaƞĔƒoƦƊčĔƒĹĭŚȨ QŚƞĴĔƾĹčĔƊƾoƊlčȣĹƞalƒoƾoƊŌƒaƒƞĴĔ ƦlƞĹŘaƞĔƒĹĭŚoĬĭoočƞaƒƞĔȨ ® ® ® Display Signage Vending Packaging {ƦƊ%ĹƒccaŚƒĹĭŚȼoǔacoŘŘƦŚĹcaƞĹoŚȨ The Disc can become the focus, ¶ĴĔ%ĹƒccaŚąĔoƦƊĴallŘaƊŌoĬĭooč The Disc can act as a constant alĹƞĔƊalƒĹĭŚoĬĭoočƞaƒƞĔȨ ƞaƒƞĔoŚŌĔDŽƇĹĔcĔƒoĬĔƉƦĹƇŘĔŚƞȨ ƞƊačĔŘaƊŌƇƊĔƒĔŚcĔȣƞo ĔŚƒƦƊĔoƦƊƇƊočƦcƞƒƊĔŘaĹŚ ƦŚŘĹƒƞaŌaąlDŽCoca-ColaȨ Coca-Cola 46

01 02 03 04 05 06 07 08 Graphic System The Red Disc Erm... No ¶ĴĔčĹƒcĹƒaŚĹŚƞĔĭƊalƇaƊƞoĬoƦƊąƊaŚčƞĴaƞɌƒ ąĔĔŚaƊoƦŚčĬoƊčĔcačĔƒȣƒoDŽoƦƒĴoƦlč ŌŚoƾąDŽŚoƾƞĴaƞƾĔlĹŌĔƞolooŌaĬƞĔƊoƦƊ ƞƊačĔŘaƊŌƒȨžlĔaƒĔčoŚɌƞčĹƒƞoƊƞĹƞȣƊĔȼčƊaƾĹƞȣ ® oƊaččDŽoƦƊoƾŚcoloƊƒȨ¶ĴaƞɌƒaąĹĭŚoȨ ® ® ® ® Please Do Not ® ® ® 1 Rotate the Disc 2 Distort the Disc ǡ CĴaŚĭĔƞĴĔƒcalĔaŚčƊaƞĹooĬƞĴĔ%ĹƒcĔlĔŘĔŚƞƒ Ǣ noƽĔƞĴĔƇoƒĹƞĹoŚoĬaŚDŽĔlĔŘĔŚƞƒ ǣ QŚƞƊočƦcĔaŚDŽoƞĴĔƊcoloƊƒƞoƞĴĔ%Ĺƒc Ǥ CĴaŚĭĔƞĴĔƒĴaƇĔoĬƞĴĔ%Ĺƒc ǥ {ǔȼƒĔƞaŚDŽĔlĔŘĔŚƞƒ Ǧ QŚcƊĔaƒĔƞĴĔƒĹǎĔoĬƞĴĔ%ĹƒcoƦƞlĹŚĔ Coca-Cola 47

Graphic System The Dynamic Ribbon Our Most Dynamic Icon Coca-Cola 48

Graphic System The Dynamic Ribbon Dynamic (and Delicious) ¶ĴĔƊĹąąoŚȣƾĴĹcĴŘĹƊƊoƊƒƞĴĔoƊĹĭĹŚalcoŚƞoƦƊ oĬoƦƊĹcoŚĹcąoƞƞlĔȣĴaƒaŚĹllƦƒƞƊĹoƦƒĴĹƒƞoƊDŽ ƾĹƞĴĹŚoƦƊąƊaŚčȨčDŽŚaŘĹcƒDŽŘąoloĬoƦƊ čĔlĹcĹoƦƒƇƊočƦcƞȣĹƞƽĹƒƦallDŽlĹŚŌƒalloĬoƦƊ ƇƊočƦcƞƒƞoĭĔƞĴĔƊȣƾĴĹlĔcƊĔaƞĹŚĭƾaƽĔƒ aƊoƦŚčƞĴĔƾoƊlčȨ Large Scale Small Scale The Dynamic Ribbon The Dynamic Ribbon can can be used as the ĔŚƒƦƊĔƾĔƇƊoƞĔcƞoƦƊ main focus within ƞƊačĔŘaƊŌƒoŚƇƊočƦcƞƒ čĔƒĹĭŚcoŘŘƦŚĹcaƞĹoŚȨ aƊoƦŚčƞĴĔƾoƊlčȨ Coca-Cola 49

Graphic System The Dynamic Ribbon Up, Down, Side to Side ÕĴĹlĔƞĴĔƊĹąąoŚĴaƒĹƞƒoƾŚƒĔŚƒĔoĬƽĹƒƦal ƊĴDŽƞĴŘȣĹƞĹƒoƊĹĔŚƞĔčĔĹƞĴĔƊƽĔƊƞĹcallDŽoƊ ĴoƊĹǎoŚƞallDŽȨQƞƊĔacĴĔƒƦƇƾaƊčƒƞoĔlĔƽaƞĔ DŽoƦȣoƊƊĔacĴĔƒacƊoƒƒƞoĭƊĔĔƞDŽoƦȨ©aDŽĴĔlloȨ Primary Horizontal ¶ĴĹƒƽĔƊƒĹoŚoĬƞĴĔ Dynamic Ribbon ƒĴoƦlčąĔƦƒĔč ƾĴĔƊĔƽĔƊƇoƒƒĹąlĔȨ Two Dynamic Ribbons ¶ĴĔƊĹąąoŚčĔƽĹcĔĹƒ aƽaĹlaąlĔĹŚLoƊĹǎoŚƞal aŚčÔĔƊƞĹcalƽĔƊƒĹoŚƒȨ ¶ĴĔƽĔƊƞĹcalƊĹąąoŚ ȶƒĴoƾŚĴĔƊĔaƒaŚ oƦƞlĹŚĔĬoƊcoŘƇaƊĹƒoŚȷ ĴaƒąĔĔŚoƇƞĹŘĹƒĔčĬoƊ ƽĔƊƞĹcalaƇƇlĹcaƞĹoŚƒȨ Secondary Vertical Certain design cĴallĔŚĭĔƒŘaDŽƊĔƉƦĹƊĔ ƞĴĔƽĔƊƞĹcal%DŽŚaŘĹc ¡ĹąąoŚȨ DoƊƽĔƊƞĹcalaƇƇlĹcaƞĹoŚȣ alƾaDŽƒƦƒĔƞĴĔƽĔƊƞĹcal %DŽŚaŘĹc¡ĹąąoŚȨ Coca-Cola 50

Graphic System The Dynamic Ribbon Go with the flow ½ƒĔčoǔƇacŌƞĴĔƊĹąąoŚąĔcoŘĔƒaŚĹcoŚĹc ąƊaŚčƒĹĭŚĹǘĔƊĹŚĹƞƒoƾŚƊĹĭĴƞȣoƊcaŚcƊĔaƞĔa ƒĔŚƒĔoĬǙoƾaŚčƽĹƒƦalcoŚŚĔcƞĹoŚąĔƞƾĔĔŚ ƞƾoƇoĹŚƞƒȨ Dynamic & Flexible The Dynamic Ribbon can create energy within many ĬoƊŘaƞƒaŚčlaDŽoƦƞƒȨ Coca-Cola 51

Graphic System The Dynamic Ribbon Color Options ¶ĴĔƊĹąąoŚĴaƒƞĴĔǙĔǃĹąĹlĹƞDŽƞolĹƽĔaloŚĭƒĹčĔ oƦƊcoƊĔƒDŽƒƞĔŘcoloƊƒƞocƊĔaƞĔčDŽŚaŘĹc ƽaƊĹaƞĹoŚƒoĬoƦƊĔŚĔƊĭĔƞĹcaƒƒĔƞȨ žlĔaƒĔpoƞĔȢ ¶ĴĔąlacŌƊĹąąoŚoŚƊĔčĹƒoŚlDŽĬoƊ åĔƊo©ƦĭaƊžacŌaĭĹŚĭȨ Ribbon Colorways ǟ ÕĴĹƞĔoŚƊĔčȶžƊĹŘaƊDŽȷ 2 Red on white ǡ lacŌoŚƊĔč 4 White on red Coca-Cola 52

Graphic System The Dynamic Ribbon Minimum Size 16mm Center Position ¶ĴĔƊĹąąoŚĹƒoǔȼƒĔƞƾĹƞĴĹŚƞĴĔ X ĴĔĹĭĴƞoĬƞĴĔƒƉƦaƊĔcoŘƇoƒĹƞĹoŚ Dynamic Application ƞolooŌƽĹƒƦallDŽcoƊƊĔcƞȨ X Cropping oƞĴƞĴĔLoƊĹǎoŚƞalaŚčÔĔƊƞĹcal ¡ĹąąoŚƒĴaƽĔaąlĔĔčƽĔƊƒĹoŚƞo X ĔŚƒƦƊĔĔčĭĔƞoĔčĭĔƇƊĹŚƞĹŚĭƾĴĔŚ ŚĔĔčĔčȨ ¶ĴĔ%DŽŚaŘĹc¡ĹąąoŚƒĴoƦlčalƾaDŽƒ ĔǃƇaŚčƞoǘllƞĴĔaƽaĹlaąlĔaƇƇlĹcaƞĹoŚ DO NOT PRINT THE RIBBON BLEED! ƒƇacĔĔčĭĔƞoĔčĭĔaŚčƒĴoƦlčŚĔƽĔƊ ǙoaƞƾĹƞĴĹŚƞĴĔcaŚƽaƒȨ DoƊƇƊĹŚƞaƇƇlĹcaƞĹoŚƒƊĔƉƦĹƊĹŚĭaąlĔĔčȢ ƞĴĔąlĔĔčĹƒaččĔčąĔDŽoŚčƞĴĔ%DŽŚaŘĹc ¡ĹąąoŚƒĴaƇĔƞoĔŚƒƦƊĔƞĴaƞoŚcĔ ƇƊĹŚƞĔčȣĬolčĔčȣaŚčcƦƞƞoƞĴĔƞĔŘƇlaƞĔ ȸƞĴĔƊĹąąoŚĹƒƞĴĔcoƊƊĔcƞƒĴaƇĔĹŚ ƞĴĔƇƊĹŚƞĔčĬoƊŘȨ lƾaDŽƒƦƒĔƞĴĔƊĹąąoŚƾĹƞĴąlĔĔčƞo ĔŚƒƦƊĔƾĔƊĔƞaĹŚƞĴĔƇƊoƇĔƊƒĴaƇĔȨ {ŚƇacŌȣƞĴĔƇlacĔŘĔŚƞoĬƞĴĔƊĹąąoŚƞĹĔƒ alloĬoƦƊƇƊočƦcƞƒƞoĭĔƞĴĔƊlĹŌĔaąoƾȨ {ǔȼƇacŌĹƞąĔcoŘĔƒaĴĹĭĴlDŽčDŽŚaŘĹc ĹcoŚȣƦƒĔčƞocƊĔaƞĔƊĹƇƇlĔƒoĬĔǃcĹƞĔŘĔŚƞ aŚčƾaƽĔƒoĬĔǃcĹƞĔŘĔŚƞȨ%ĔlĹcĹoƦƒȨ Coca-Cola 53

01 02 03 04 05 06 07 08 Graphic System The Dynamic Ribbon Tying yourself in knots ¶ĴĔƊĔɌƒoŚlDŽĔƽĔƊoƦƊ%DŽŚaŘĹc¡ĹąąoŚȨ It’s a continuous thread throughout our ąƊaŚčȨ©očoŚɌƞƒƞƊĔƞcĴĹƞoƦƞoƊƒŚaƇĹƞȣ aŚččĔǘŚĹƞĔlDŽčoŚɌƞƞaŚĭlĔĹƞƦƇƾĹƞĴ oƞĴĔƊƞĴĹŚĭƒȨ Please Do Not: ǟ ¡oƞaƞĔƞĴĔƊĹąąoŚoǔƞĴĔčĹƊĔcƞĔčaǃĹƒ Ǡ ¡ĔȼcƊoƇƞĴĔƊĹąąoŚ ǡ ¡ĔcoloƊoƊaččƇaƞƞĔƊŚƒƞoƞĴĔƊĹąąoŚoƞĴĔƊƞĴaŚčĹƊĔcƞĔč Ǣ dĔƞƞĴĔƊĹąąoŚǙoaƞĹŚƞĴĔcaŚƽaƒȼĹƞŚĔĔčƒƞocƊoƇĔčĭĔƞoĔčĭĔ ǣ ččaŚDŽĔǔĔcƞƒƞoƞĴĔƊĹąąoŚ Ǥ {ƦƞlĹŚĔƞĴĔƊĹąąoŚ ǥ CĴaŚĭĔƞĴĔƇoƒĹƞĹoŚoĬƞĴĔƊĹąąoŚ Ǧ ½ƒĔŘoƊĔƞĴaŚoŚƊĹąąoŚĹŚacoŘƇoƒĹƞĹoŚ Coca-Cola 54

Graphic System CoŚƞoƦƊoƞƞlĔQcoŚ An Iconic Icon ÕĔcƊĔaƞĔčoƦƊƞĴĔCoŚƞoƦƊoƞƞlĔQcoŚƞo ąĔƞĴĔƦlƞĹŘaƞĔƒĴoƊƞĴaŚčĬoƊoƦƊąƊaŚčȨ ƽĹƒƦalƊĔŘĹŚčĔƊoĬƾĴĔƊĔĹƞalląĔĭaŚȣ ĹƞƦŚĹǘĔƒoƦƊƇƊočƦcƞƒȣąƦƞalƒoĴaƒ aƇĔƊƒoŚalĹƞDŽalloĬĹƞƒoƾŚȨ ¶ĴĔƊĔĹƒoŚlDŽoŚĔĭloąalƽĔƊƒĹoŚoĬƞĴĔ CoŚƞoƦƊoƞƞlĔ%ĔƒĹĭŚƞĴaƞƒĴoƦlčąĔƦƒĔčȣ aŚĹcoŚoƊĹĭĹŚallDŽcƊĔaƞĔčąDŽcoعŌŌĭƞĴĔ ƒĹŘƇlĔƒĹlĴoƦĔƞƞĔƒĴaƇĔoĬƞĴĔĹčĔalĭlaƒƒ coŚƞoƦƊąoƞƞlĔƾĹƞĴaƒcƊĹƇƞloĭoƞĴaƞĴaƒ ąĔĔŚčĹŘĔŚƒĹoŚalĹǎĔčƞoƒĴoƾƞĴĔƽolƦŘĔ oĬƞĴĔąoƞƞlĔȨ Coca-Cola 55

Graphic System CoŚƞoƦƊoƞƞlĔQcoŚ A Bottle of Joy ½ƒĔčoŚƇacŌȣƞĴĔCoŚƞoƦƊoƞƞlĔQcoŚ ąĔcoŘĔƒaƒĹŘƇlĔąƊaŚčǙaĭȣąƦƞoǔȼƇacŌ ĹƞɌƒačĹǔĔƊĔŚƞƒƞoƊDŽȨƇƇlĹĔčcƊĔaƞĹƽĔlDŽĹƞ ąĔcoŘĔƒačDŽŚaŘĹcȣƇlaDŽĬƦląƊaŚčĹcoŚƞĴaƞɌƒ ĬƦlloĬʼnoDŽaŚčĬƦlloĬƇoƒƒĹąĹlĹƞĹĔƒȨ Contour Bottle Icon Minimum Height ƽaĹlaąlĔƞoƦƒĔĹŚǠ 16mm ĹcoŚĹccoloƊƾaDŽƒȨ Coca-Cola 56

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® Not So Square Above 36” ¶ĴĔĴĔƊĹƞaĭĔƊčĔŚ©ƉƦaƊĔȨ ¶ĴĹƒƒcalĔĬĔaƞƦƊĔƒa coعŌaƞĹoŚoĬƞĴĔƒcƊĹƇƞaŚčƞĴĔ ƊĔčƦcĔčƒcalĔ®ƒDŽŘąolȨ ƊĹąąoŚȣƞĴĔƒƉƦaƊĔĹƒŘƦcĴŘoƊĔƞĴaŚƞĴĔ ƒƦŘoĬĹƞƒƇaƊƞƒȨQƞcaŚąĔƦƒĔčoǔȼƇacŌ aƒaǙaĭoƊĹcoŚȣąƦƞalƒoaƒaąƦĹlčĹŚĭ ąlocŌȣaąƦƞƞoŚȣoƊĔƽĔŚacƦąĔȨ ® ® ® Below 1/2” žlĔaƒĔŚoƞĔƞĴĔčĔƞacĴĔč ƊĔĭĹƒƞƊaƞĹoŚŘaƊŌȨ Coca-Cola 57

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ The Arden Square Variant System ¶ĴĔnočĔƊŚƊčĔŚ©ƉƦaƊĔȨ Creating a home for our most ƊĔcoĭŚĹƒaąlĔĹcoŚȣaŘƇlĹǘĔčĹŚƒcalĔ aŚčcƊoƇƇĔčƾĹƞĴĹŚƞĴĔƒƉƦaƊĔȨ ÕĔĔŚaąlĔ¶ĴĔƊčĔŚ©ƉƦaƊĔƒƞo ƒƇĔaŌƞoƞĴĔcoŚƒƦŘĔƊčĹƊĔcƞlDŽaąoƦƞ oƦƊƇƊočƦcƞƒȣƊaŚĭĔƒȣǙaƽoƊƒaŚč alƾaDŽƒaąoƦƞoƦƊąƊaŚčȨ ® ® ORIGINAL TASTE ORIGINAL TASTE Arden Sizing ¶ĴĔƇƊočƦcƞƊaŚĭĔƒƉƦaƊĔƒ aƊĔĔaƒĹlDŽcoŚƒƞƊƦcƞĔčĬƊoŘ ǟǞƒƦąčĹƽĹƒĹoŚƒȨ Coca-Cola 58

Cherry Vanilla Cherry Vanilla Orange Vanilla Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ® ® ORIGINAL TASTE CAFFEINE FREE The Arden Square ® ® ® ® Variant System Set Cherry Vanilla Cherry Vanilla Orange Vanilla DƊoŘCoƊĔƞoåĔƊo©ƦĭaƊčƦalDlaƽoƊƒȣ ® ® ® ® ® ® ƞĴĔƒƉƦaƊĔƒaƊĔaąlĔƞoaccoŘŘočaƞĔ ZERO SUGAR ZERO SUGAR ZERO SUGAR ZERO SUGAR ZERO SUGAR ZERO SUGAR ƞĴĔŚĔĔčƒoĬoƦƊoǔĔƊĹŚĭaŚčƒƇĔaŌ CAFFEINE FREE ƞoƞĴĔcoŚƒƦŘĔƊƾĹƞĴƦŚŘĹƒƞaŌaąlĔ claƊĹƞDŽoŚaƊaŚĭĔoĬaƇƇlĹcaƞĹoŚƒȨ ® ® ® ® Cherry Twisted Strawberry ® ® ® ® CAFFEINE FREE ® ® Feisty Cherry Twisted Orange Vanilla Strawberry ® ® ® ® ® CAFFEINE FREE ZERO SUGAR FLAVORS FLAVORS ® Coca-Cola 59

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ Arden Flavor Disc Cherry Cherry Cherry Feisty Cherry DlaƽoƊƒƉƦaƊĔƊĔƉƦĹƊĔƒƞĴĔǙaƽoƊ %ĹƒclocŌȼƦƇȨ ÕĴĔŚƦƒĔčaƞƒŘallĔƊƒcalĔƒƞĴĔ %ĹƒclocŌȼƦƇĹƒŚoƞƊĔƉƦĹƊĔččƦĔƞo ® ® ® ® lĔĭĹąĹlĹƞDŽĹƒƒƦĔƒȨ ORIGINAL TASTE ZERO SUGAR ® ® ® FLAVORS Cherry Cherry Cherry Feisty Cherry ® ® ® ® ORIGINAL TASTE ZERO SUGAR 01 daƊĭĔȼƒcalĔ{ƊĹĭĹŚal¶aƒƞĔCĴĔƊƊDŽ 02 daƊĭĔȼƒcalĔåĔƊo©ƦĭaƊCĴĔƊƊDŽ 03 daƊĭĔȼƒcalĔdĹĭĴƞCĴĔƊƊDŽ 04 daƊĭĔȼƒcalĔ%ĹĔƞCoŌĔCĴĔƊƊDŽ 05 ©ŘallȼƒcalĔ{ƊĹĭĹŚal¶aƒƞĔCĴĔƊƊDŽ 06 ©ŘallȼƒcalĔåĔƊo©ƦĭaƊCĴĔƊƊDŽ 07 ©ŘallȼƒcalĔdĹĭĴƞCĴĔƊƊDŽ 08 ©ŘallȼƒcalĔ%ĹĔƞCoŌĔCĴĔƊƊDŽ Coca-Cola 60

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ORIGINAL TASTE ORIGINAL TASTE ORIGINAL TASTE Horizontal Formats Core Variants ¶ĴĔƊčĔŚ©ƉƦaƊĔƒDŽƒƞĔŘalloƾƒĬoƊ ® ® ® ĔǃƞĔŚčĔčĬoƊŘaƞƒĹŚcoŚƒĹčĔƊaƞĹoŚoĬ ZERO SUGAR aƊaŚĭĔoĬƒDŽƒƞĔŘĬoƊŘaƞƒȨ ZERO SUGAR ZERO SUGAR ¶ĴĔ©cƊĹƇƞcaŚąĔƒcalĔčoŚloŚĭĔƊ ĬoƊŘaƞƒƞoƊĔƇƊĔƒĔŚƞoƦƊcoƊĔƽaƊĹaŚƞƒȨ ® ® ® Arden Square Horizontal Formats ǟ ©ƉƦaƊĔCƊoƇƇĔčȶžƊĹŘaƊDŽȷ ® Ǡ LoƊĹǎoŚƞal½ŚȼcƊoƇƇĔč ® ® ǡ LoƊĹǎoŚƞal-ǃƞƊĔŘĔȶ©calĔčȷ Coca-Cola 61

Cherry Cherry Cherry Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ORIGINAL TASTE ORIGINAL TASTE ORIGINAL TASTE Horizontal Formats ® ® ® Flavors Cherry Cherry Cherry ¶ĴĔƊčĔŚ©ƉƦaƊĔƒDŽƒƞĔŘcaŚąĔ ® ® ® ƦƒĔčƞoaƇƇlDŽoƦƊDlaƽoƊoǔĔƊĹŚĭƒȨ ZERO SUGAR DlaƽoƊcoloƊƇlaDŽƒaąĹĭƊolĔĹŚƞĴĔ ZERO SUGAR ZERO SUGAR distinction between our core range aŚčǙaƽoƊƽaƊĹaŚƞƒȨ ® ® ® Cherry Cherry Cherry ® ® ® ® ® ® Feisty Cherry Feisty Cherry Feisty Cherry Arden Square Horizontal Formats ǟ ©ƉƦaƊĔȶžƊĹŘaƊDŽȷ ® Ǡ LoƊĹǎoŚƞal ® ® ǡ LoƊĹǎoŚƞal-ǃƞƊĔŘĔȶ©calĔčȷ FLAVORS FLAVORS FLAVORS Coca-Cola 62

Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ORIGINAL TASTE ZERO SUGAR Vertical Formats Core Variants ¶ĴĔaƊčĔŚƒƉƦaƊĔŘaǃĹŘĹƒĔčoƦƊ ąƊaŚčaŚčƇƊočƦcƞȨ ® ® ® ® Variant Baseline ORIGINAL TASTE ZERO SUGAR ® ® ® ® Variant Baseline ORIGINAL TASTE ZERO SUGAR Arden Square Vertical Formats ǟ ©ƉƦaƊĔȶžƊĹŘaƊDŽȷ Ǡ ÔĔƊƞĹcal ǡ -ǃƞƊĔŘĔÔĔƊƞĹcal Coca-Cola 63

Cherry Cherry Cherry Feisty Cherry Graphic System ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ORIGINAL TASTE ZERO SUGAR Vertical Formats ® ® ® FLAVORS Flavors Cherry Cherry Cherry Feisty Cherry ¶ĴĔaƊčĔŚƒƉƦaƊĔŘaǃĹŘĹƒĔčoƦƊ ąƊaŚčaŚčƇƊočƦcƞȨ ® ® ® ® ORIGINAL TASTE ZERO SUGAR ® ® ® FLAVORS Cherry Cherry Cherry Feisty Cherry ® ® ® ® ORIGINAL TASTE ZERO SUGAR Arden Square Vertical Formats ǟ ©ƉƦaƊĔCƊoƇƇĔčȶžƊĹŘaƊDŽȷ Ǡ ÔĔƊƞĹcal FLAVORS ǡ -ǃƞƊĔŘĔÔĔƊƞĹcalȶ©calĔčȷ ® ® ® Coca-Cola 64

Cherry Vanilla Cherry Orange Graphic System Vanilla Vanilla ¶ĴĔƊčĔŚ©ƉƦaƊĔ ® ® ® ® ® ® ORIGINAL TASTE CAFFEINE FREE Freestyle Disc Cherry Vanilla Cherry Orange Vanilla Vanilla DƊoŘCoƊĔƞoåĔƊo©ƦĭaƊčƦalDlaƽoƊƒȣ ƞĴĔƒƉƦaƊĔƒaƊĔaąlĔƞoaccoŘŘočaƞĔ ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ZERO SUGAR ® ƞĴĔŚĔĔčƒoĬoƦƊoǔĔƊĹŚĭaŚčƒƇĔaŌ CAFFEINE FREE ƞoƞĴĔcoŚƒƦŘĔƊƾĹƞĴƦŚŘĹƒƞaŌaąlĔ claƊĹƞDŽoŚaƊaŚĭĔoĬaƇƇlĹcaƞĹoŚƒȨ Cherry Twisted Strawberry ® ® ® ® CAFFEINE FREE Feisty Twisted Cherry Strawberry ® CAFFEINE FREE® ® ® Coca-Cola 65

Graphic System ¶ĴĔƊaŚčÔoĹcĔ Hi, I’m a Coke® {ƦƊoŚȼƇacŌŘĔƒƒaĭĹŚĭĹƒƦƒƦallDŽŌĔƇƞƞo aŘĹŚĹŘƦŘȣoƦƊƇacŌaĭĹŚĭƒƇĔaŌƒĬoƊĹƞƒĔlĬȨ {ƊƞoƇƦƞĹƞaŚoƞĴĔƊƾaDŽȢ LoƾčoĔƒaCoca-ColaƒƇĔaŌȩ QƞʼnƦƒƞcaŚȨ žlĔaƒĔƊĔĬĔƊƞoƞĴĔ¡ĔcDŽclĔnĔĬƦllĭƦĹčĔlĹŚĔƒȨ žlĔaƒĔŚoƞĔƞĴaƞaƒƞĴĹƒƒDŽƒƞĔŘĹƒčĔƒĹĭŚĔč ĬoƊƊĔcDŽclĹŚĭcoŘŘƦŚĹcaƞĹoŚƞĴaƞƾĹlląĔ čĹǔĔƊĔŚƞąDŽŘaƊŌĔƞȣƞĴaƞallĹŚčĹƽĹčƦal {ƇĔƊaƞĹŚĭ½ŚĹƞƒaƊĔƊĔƒƇoŚƒĹąlĔĬoƊcoŚǘƊŘĹŚĭ ƒƦąƒƞaŚƞĹaƞĹoŚĬoƊačƽĔƊƞĹƒĔčclaĹŘƒaŚč ƞƊačĔŘaƊŌclĔaƊaŚcĔȨ %oƾŚloačƞĴĔĬƦll¡ĔcDŽclĔnĔĭƦĹčĔlĹŚĔƒ aŚčaƒƒocĹaƞĔčaƒƒĔƞƒĬƊoŘƞĴĹƒlĹŚŌȢ ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ ĔǣlĴlƉǟĴĔŌƊDŽǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 66

Graphic System ® ¶ĴĔƊaŚčÔoĹcĔ ORIGINAL TASTE TODAY A BOTTLE, TOMORROW A CHAIR Recycle Me NICE FRIDGE! WE’D LIKE TO USCOME BACK AGAIN. ƒƦƒƞaĹŚĹŚĭoŚȼƇacŌŘĔƒƒaĭĔƞĴaƞƒƇĔaŌƒƞo ƞĴĔoŚȼĭoĹŚĭĔǔoƊƞƒoĬ¶CCCɌƒĔŚƽĹƊoŚŘĔŚƞal coŘŘĹƞŘĔŚƞƒȨ ® ZERO SUGAR TODAY A BOTTLE, TOMORROW A CHAIR ¡ĔcDŽclĔnĔŘĔƒƒaĭĹŚĭĬolloƾƒƞĴĔƒƦĭaƊ ƽaƊĹaŚƞcoloƊƞĴĔoƊDŽȨ ¶ĴĔ¡ĔcDŽclĔnĔlĹŚĔĹƒĬoƊƇƊĹŘaƊDŽƇacŌaĭĹŚĭ aŚč¡ĔcDŽclĔ½ƒlĹŚĔĹƒĬoƊƒĔcoŚčaƊDŽ NICE FRIDGE! ƇacŌaĭĹŚĭȨ¶ĴĔƒŘallĔƊlĹŚĔoĬcoƇDŽĹƒǙĔǃĹąlĔ WE’D LIKE TO USCOME BACK AGAIN. aŚčcoŚƽĔƊƒaƞĹoŚalȨƇƇƊoƽĔčlĹŚĔƒaƇƇĔaƊĹŚ ƞĴĔ¡ĔcDŽclĔnĔEƦĹčĔlĹŚĔƒȨ žlĔaƒĔŚoƞĔƞĴaƞaƒƞĴĹƒƒDŽƒƞĔŘĹƒčĔƒĹĭŚĔč ĬoƊƊĔcDŽclĹŚĭcoŘŘƦŚĹcaƞĹoŚƞĴaƞƾĹlląĔ čĹǔĔƊĔŚƞąDŽŘaƊŌĔƞȣƞĴaƞallĹŚčĹƽĹčƦal ® {ƇĔƊaƞĹŚĭ½ŚĹƞƒaƊĔƊĔƒƇoŚƒĹąlĔĬoƊcoŚǘƊŘĹŚĭ LIGHT TODAY A BOTTLE, TOMORROW A CHAIR ƒƦąƒƞaŚƞĹaƞĹoŚĬoƊačƽĔƊƞĹƒĔčclaĹŘƒȨ Ǟǟ {ƊĹĭĹŚal¶aƒƞĔ %oƾŚloačƞĴĔĬƦll¡ĔcDŽclĔnĔĭƦĹčĔlĹŚĔƒ 02 Zero Sugar ® Ǟǡ Coca-ColadĹĭĴƞʠ%ĹĔƞCoŌĔ aŚčaƒƒocĹaƞĔčaƒƒĔƞƒĬƊoŘƞĴĹƒlĹŚŌȢ NICE FRIDGE! WE’D LIKE TO ĴƞƞƇƒȢȮȮcoŌĔȨąoǃȨcoŘȮƒȮ USCOME BACK AGAIN. ĔǣlĴlƉǟĴĔŌƊDŽǦcǞǃǃǥǎĬƉǃƽƾǤƊaŚǠǢƇǞ Coca-Cola 67

Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Protecting our Trademarks lƞĴoƦĭĴŚoƞƒƞƊĹcƞlDŽačĔƒĹĭŚĔlĔŘĔŚƞȣƾĔ ƦƒĔƞĴĔƒƉƦaƊĔƒƞoƇlacĔaƇƊoƞĔcƞĹƽĔąoǃ aƊoƦŚčoƦƊƞƊačĔŘaƊŌĔčaƒƒĔƞƒȨQŚclƦčĔč oŚąacŌoĬƇacŌƒƞoƊĔŘĹŚčƇĔoƇlĔƾĔoƾŚ ƞĴĔŘȣƞĴĔąoǃĔƒaƊĔaƒĹŘƇlĔȣƽĹƒƦalƾaDŽoĬ ƇƊoƞĔcƞĹŚĭoƦƊaƒƒĔƞƒȨ{ŚĔƞĴaƞŌĔĔƇƒoƦƊ ƇacŌƒŚĔaƞaŚčƞĹčDŽƾĹƞĴcoŚƒĹƒƞĔŚƞƇƊooĬ oĬƦƒaĭĔaŚčƇƊoƞĔcƞĹoŚȨ lƾaDŽƒaccoŘƇaŚDŽoŚƇacŌƾĹƞĴƞĴĔ Horizontal TM Square coƇDŽƊĹĭĴƞƒƞaƞĔŘĔŚƞƒoŘĔƾĴĔƊĔoŚĔacĴ ƇacŌaĭĔƞĴaƞcoƽĔƊƒalloƦƊ¶ƊačĔŘaƊŌƒ aŚčcoŚƞĔŚƞȨ Minimum Size 22mm wide Stacked TM Square Trademarks ¶ĴĔCoŚƞoƦƊoƞƞlĔQcoŚaŚč Dynamic Ribbon ensure the oƾŚĔƊƒĴĹƇoĬoƦƊƇƊočƦcƞƒaŚč ąƊaŚčaƊoƦŚčƞĴĔƾoƊlčȨ Coca-Cola 68

Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Stay in the Red ƒoƦƊƒĹĭŚaƞƦƊĔąƊaŚčcoloƊȣƾĔalƾaDŽƒ ŌĔĔƇƞĴĔƞƊačĔŘaƊŌƒĹŚƊĔčȣĔƽĔŚƾĴĔŚ aƇƇlĹĔčƞooƦƊǙaƽoƊƇalĔƞƞĔȨ ¶ƊačĔŘaƊŌĹcoŚƒcaŚąĔaƇƇlĹĔčĹŚƞƾo ƾaDŽƒȣoƦƞlĹŚĔčaŚčǘllĔčȢ {ƦƞlĹŚĔčƽĔƊƒĹoŚƒaƊĔoŚlDŽaƇƇlĹĔčƞoa ƊĔčąaƒĔȨDĹllĔčƽĔƊƒĹoŚƒaƊĔaƇƇlĹĔčƞoall oƦƊcoloƊƒaŚčƒƦąƒƞƊaƞĔƒȨ ¶ĴĔoƦƞlĹŚĔƽƒȨǘllĔčƽĔƊƒĹoŚƒaƊĔacƞƦallDŽ ƞƾoƒĔƇaƊaƞĔlDŽŘaƒƞĔƊĔčŘaƊŌƒaŚčDŽoƦ ƒĴoƦlčalƾaDŽƒƒĔlĔcƞƞĴĔoŚĔDŽoƦŚĔĔč ĹŚƒƞĔačoĬƊĔcoloƊĹŚĭƞoƞƦƊŚƞĴĔǘllĔčƞo ƞĴĔoƦƞlĹŚĔƽĔƊƒĹoŚȨ Trademark Red Applications: Outlined Icons ǟ {ƊĹĭĹŚal¶aƒƞĔ 2 Zero Sugar 3 Diet Coke Trademark Flavor / Substrate Applications: Filled Icons Ǣ {ƊĹĭĹŚal¶aƒƞĔ 5 Zero Sugar 6 Diet Coke Coca-Cola 69

01 02 03 04 05 06 07 08 Graphic System ¶ĴĔ¶n©ƉƦaƊĔƒ Don’t Break the Law {ƦƊƞƊačĔŘaƊŌƒƉƦaƊĔƒŘƦƒƞąĔaƇƇlĹĔčƞo allƇacŌƒȣaƒƒƦƇƇlĹĔčȣƾĹƞĴoƦƞaŚDŽalƞĔƊaƞĹoŚƒȨ DoƊĬƦƊƞĴĔƊĭƦĹčaŚcĔaŚčclaƊĹǘcaƞĹoŚƇlĔaƒĔ aƒŌoƦƊcoŘƇlĹaŚcĔaŚčlĔĭalƞĔaŘȨ ÕĔčaƊĔDŽoƦȨ Please Do Not 1 Rotate the trademarks Ǡ čʼnƦƒƞƞĴĔaƒƒĔƞƒĹŚaŚDŽƾaDŽ ǡ CĴaŚĭĔƞĴĔcoloƊƒoĬƞĴĔaƒƒĔƞƒ Ǣ ƇƇlDŽaŚDŽƇaƞƞĔƊŚƒƞoƞĴĔaƒƒĔƞƒ ǣ ƇƇlDŽƽĹƒƦalĔǔĔcƞƒƞoƞĴĔƞƊačĔŘaƊŌƒ Ǥ CƊoƇƞĴĔaƒƒĔƞƒ 7 Distort the assets in any way Ǧ lĹĭŚƞĴĔƞƊačĔŘaƊŌƒƞooŚĔaƊĔčĭĔƒoƊoƞĴĔƊoąʼnĔcƞƒ Coca-Cola 70

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