Logo Rules and Cropping Guidelines. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International No Top-Crop on Ensure Consistency. The Colonels Signature Tilt. 8 degree tilt. Vertical Formats. Circle and Bucket Formats. Follow these simple rules and The Colonel is always on the 8 degree angle in the In nearly all formats the Colonel has The top of the Colonels head Straight Bucket and in the Circle Logo formats. guidelines to maintain consistency 1 a signature 8 degree tilt off the vertical 2 is fully illustrated in all axis, which is never to be altered. Vertical formats. in the Colonel logos: 1. Maintain the Colonels signature EXCEPTION: The only format 8 degree tilt. that deviates from the 8 degree tilt of the 2. No top-crop in any Vertical Format. Colonel are the left and right tilt Signage Bucket 3. In horizontal formats, never crop formats. Please refer to 2.2 concerning signage below the top left white for more details. peak of the Colonels hair. 4. Never crop above the left black tip of the bib on the apron. Square 1 x 1 Signature 8 degree tilt. The master logo shows the full image of the Colonel, including Horizontal Top-Crop. the top of his head. However, in some cases cropping is necessary 3 In horizontal formats, the top-crop is Vertical 1 x 1.25 always made at the highest, left peak to achieve maximum impact. of the Colonels hair. Consistent cropping is crucial to Minimum Size. maintaining the integrity of the KFC It is important to make sure that the logo details logo. These cropping guidelines apply are always visible when reduced to a small size. to all Square, Horizontal, Vertical, Apron Edge. The minimum allowable size is 16mm wide in any proportion (5/8”). Bucket, and Circle logo formats. The apron is never cropped higher Horizontal Markets may not vary the cropping 4 than just above the bottom left 1.25 x 1 of any of the logo formats. black tip of the bib edge. Never extend the apron artwork. Logo Cropping Guidelines Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.7