Motorola toolkit Legal 62 02.06.2017 Legal 1) Moto brand elements must be the dominant branding. Moto brand elements include MOTOROLA, MOTO, (M), and Moto codes (i.e. Moto combined with another word, such as MOTOLOVE). When using the Lenovo brand, including the container logo, it must be substantially less dominant than the Moto brand elements, and separate from the Moto brand elements. 2) The appropriate Legal Entity Statement must be included. a. For materials featuring Motorola products, use “Designed and manufactured by/for Motorola Mobility LLC, a subsidiary of Lenovo” (for materials featuring both Motorola and non-Motorola products, add “Motorola branded phones are” to the beginning). b. For materials featuring the Motorola brand elements (Motorola, (M) or MOTO) and the Lenovo brand, but not Motorola products, use “Motorola Mobility LLC, a Lenovo Company” or “Motorola Mobility LLC is a subsidiary of Lenovo.” 3) Placement of Legal Entity Statement: a. TV Commercials—The Legal Entity Statement should be used prominently in close proximity to the Motorola/Lenovo logos, or at the end of the commercial. b. For Packaging—The Legal Entity Statement should be used prominently on the back of the box. Additionally, the (M), Motorola and Moto brand elements, as well as the name of the product (e.g. MOTO Z) must appear separately on the packaging. c. For internet sites, the following statement should be place prominently on the site: “Moto branded products are designed and manufactured by or for Motorola Mobility LLC, a wholly owned subsidiary of Lenovo”. d. For all other advertising materials that typically contain legal copy (e.g. a print ad) Legal Entity Statement can be incorporated at the end of the trademark statement, as a separate sentence. To ensure our legal line is always legible, it should never be reproduced in font size smaller than 4pt. The clear space for the legal line from each artwork border is measured by using the width of the ‘M’. The color of the legal line should be either white or black. Ensure that there is enough contrast between the legal line and background. Minimum size Clear space Color