Motorola toolkit Typography 34 02.06.2017 stylishmoto Typography Overview Our personality comes through not just in the words we use, but also in how those words look and feel. 1. Headlines Gotham Bold lower case Tracking: -40 Leading: 95% of the type size (e.g. 100pt type on 95pt leading) 2. Sub-headers Gotham Bold sentence case Tracking: 0 Leading: 115% of the type size (e.g. 10pt type on 11.5pt leading) 3. Body copy Gotham Book sentence case, product names in Gotham Bold Tracking: 0 Leading: 115% of the type size (e.g. 10pt type on 11.5pt leading) 4. Tagline Gotham Bold sentence case Tracking: 0 Leading: 115% of the type size (e.g. 10pt type on 11.5pt leading) 5. Legal line Gotham Book sentence case Tracking: 0 Leading: 115% of the type size (e.g. 10pt type on 11.5pt leading) 1. headlines are set in gotham bold tightly spaced lower case 2. Sub-headers are set in Gotham Bold sentence case. 3. Body copy is set in Gotham Book sentence case. When moto is included in body copy, it should be written in lowercase in Gotham Bold . 4. The tagline is set in Gotham Bold sentence case. 5. The legal line is set in Gotham Book sentence case.