Motorola toolkit Pattern 55 02.06.2017 Patterns add depth, energy and movement to our communications. They help us to create a distinctive look and feel that helps us stand out from the crowd. Patterns can be applied in a variety of ways - from big and bold, to subtle and sophisticated. They can be used as metaphoric elements to help communicate product features or benefits, or purely to create bold and simple backdrops for our communications. Pattern can also appear in photography, through pattern in wardrobe and within the environments our products are placed in. Overview Pattern Avoid patterns that look unsophisticated and childish (please see page 56 for other examples) How not to use the patterns