Motorola toolkit Color 40 02.06.2017 Where you use color Color has an important role to play on all our communications. It can be applied in a number of ways: 1. Backgrounds Color can be used in backgrounds, using a variety of techniques. 2. Environment Color can be used to enhance environments, to push sets from the real world into the Motorola world. 3. Objects Color can be used on objects in environments to help communicate our brand personality. 4. Talent & wardrobe Color can be used to bring vibrancy, energy, and attitude to our models and the clothes they wear. Objects Backgrounds Environments Talent & wardrobe