Motorola toolkit Emsignia 19 02.06.2017 Always ensure the Emsignia is not obscured by a busy background, typography, or imagery Never use inappropriate content and avoid using controversial images Always ensure the circle is retained The Emsignia should not be cropped in irregular shapes Never lock up the Emsignia with ‘moto’. For exceptions contact the Brand Team Never use the Emsignia as a logo in campaigns and events Never add elements to the Emsignia which compromise its legibility Never add elements to the Emsignia which can misinterpreted Never lock up headlines to the Emsignia Never use images that are too complicated Never use yellow a Solid color Emsignia Never use the Emsignia as a see through, apart from in 3D applications The ‘M’ in Solid color Emsignia should always be white Never alter the proportions between the Emsignia and the circle The ‘M’ should never be worked into the background of an Emsignia The ‘M’ in the Infill Emsignia should always be white Always ensure both the ‘M’ and the circle are in the same color Never change the proportions of the Emsignia Always ensure there is enough contrast between the background and the Emsignia What not to do with our Emsigna Never use a different color Emsignia in the same communication