Motorola toolkit Typography 36 02.06.2017 moto z moto mods moto g 5 plus moto z 2 play moto z ™ moto mods ™ moto g 5 plus moto z 2 play Product names 1. Product wordmark When 'moto' is used with a specific product name, it's important that it is written consistently across all communications. 'moto' should not be used as a stand-alone brand. 1. Product wordmark: The Motorola wordmark artwork is available to download from Motorola Collective. Product name is set in Gotham Light subscript and/or underneath at half the size of the x-height. 2. Product names in headlines: Gotham Bold Tightly spaced lower case Tracking: -40 Leading: 95% of the type size (e.g. 100pt type on 95pt leading) 3. Product names in body copy and subheads: Gotham Bold Lowercase Tracking: -20 Leading: 115% of the type size (e.g. 10pt type on 11.5pt leading) For greater emphasis in body copy you can also use one other brand color. Product names included in copy must be written on a single line where ever possible. Please refer to legal documentation around trademarking requirement when using 'moto' product names. Product names are created in Gotham Light. The only exception is 'motomods' where the artwork is available to download from Motorola Collective Generation numbers should always appear in superscript 2. Product names in headlines 3. Product names in body copy and subheads Examples of use moto z with moto mods ™ Never use product wordmarks in a paragraph. (please see page 34 for other examples of what not to do) Never lock up the product wordmark with the Emsignia How not to use the product names 1/2 x 1/2 x x-height