Motorola toolkit Imagery 54 02.06.2017 Never use awkward angles that don't communicate product features or benefits Always use colors from the Motorola palette Never use colors in backgrounds which aren't from our color palette Never use models that don't reflect our attitude Never apply other creative elements on top of products (pattern, color block, illustration) Never use cluttered interior or exterior environments Never use wardrobe which doesn't reflect our style and brand personality Always use interesting and engaging surfaces when using texture in photography Don't over-complicate pattern, textures and color of backgrounds Do not use B&W imagery Do not use overly styled talent or too many color combinations - be single minded Do not overly pose talent Do not apply other color effects to imagery style art direction Do not use overly exaggerated expressions Do not use talent that is overly stylized and forced expressions What not to do with imagery