logo / team At the top of the page you can see a few examples of team logos that have been created for specific sports. This is simply the NB logo with the name of the specific sport below it. The typeface used for the sport name should match that of our other team logos (Avant Garde Gothic Bold). We ask that when considering a new sport that you contact the Creative team in your region to create the logo for you—rather than have a third party generate this. Contacts for this can be found on page 1 of this book. Appropriate Usage preferred usage / Using white logo in NB red box. in practice / These three logos depict what is acceptable when depicting specific sport. The New Balance Logo should always dominate the area. example of proper use / The 2007 New Balance Team Catalog page 30