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The banding can build vertically or horizontally. When the banding is vertical, there should only be one level of banding with multiple boxes. When the banding is horizontal, there can be an additional level. The grid may run the entire width of the page or a part of the page. The grid may be solid in color or have transparency applied to it as long as the idea of boxes is created. logo / options An optional banding system can be created when the logo box and subsequent boxes of equal height are grouped together. preferred usage / Using white logo in NB red box. also acceptable / These three variations of the logo are also acceptable when printing black and white, or if the subject is predominately red, causing the logo not to stand out. The New Balance logo housed in the red square is an asset that is well-vested at New Balance. Wherever possible the logo should always be in white housed in the red square. There may be instances where the need for black and white or even an outline is necessary. page 28

New Balance Brand Book - Page 30 New Balance Brand Book Page 29 Page 31

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