1 Select support art that is relevant to the showcased shoe or key message (i.e. lifestyle). 2 Hero image should be the dominant element. Secondary elements can be added as needed. 3 Secondary message as needed; Should not detract from brand. 4 Third level messaging that highlights technologies and functions of the shoe or apparel. 5 Always add logos, tagline and legal copy. building the brand / Advertising page 40 Follow these simple steps to successfully build your own graphics. finished piece 1 2 3 4 5