This font has brand heritage. It connects directly to the New Balance brand. It is honest, human and easy to follow. Fonts should be used in their original form. NO horizontal scaling. There are several weights in the family to choose from. This guide has been created using just these recommended fonts. You ’ll notice as you review it that the core brand truths are reflected in its simple, legible and clean lines. typography / secondary font Avant Garde Family Secondary font to be used primarily for body copy and secondary headlines. FONT NAME: Avant Garde ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *1234567890 Avant Garde CONDENSED MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *1234567890 Avant Garde EXTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *1234567890 Avant Garde BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *1234567890 page 11