Tripadvisor The Tripadvisor color palette should be applied in all partner placements that utilize the Tripadvisor logo or content, including stickers, signs, out of home advertising, etc. Use of color should vary depending on the surface or application, always striking a balance between optimism and sophistication. Primary Color Palette 21 TripGreen HEX #34E0A1 RGB 52 224 161 CMYK 60 0 50 0 PMS 3385 C / 3375 U Sand HEX #FAF1ED RGB 250 241 237 CMYK 1 4 6 2 PMS 9285 C / 9345 U Orchid HEX #7446AF RGB 116 70 175 CMYK 69 83 0 0 PMS 7678C / 2077 U Salmon HEX #FF6666 RGB 255 102 102 CMYK 0 65 45 0 PMS 2029C / 2029 U Mustard HEX #F2B203 RGB 242 178 3 CMYK 0 29 100 1 PMS 124 C / 129 U Rose HEX #FFCCCC RGB 255 204 204 CMYK 0 20 5 0 PMS 7422 C / 7422 U Moss HEX #00AA6C RGB 0 170 100 CMYK 81 3 64 10 PMS 7724 C / 7724 U Pine HEX #004F32 RGB 0 79 53 CMYK 87 15 77 69 PMS 3435 C / 343 U White HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0 Black HEX #000000 RGB 0 0 0 CMYK 60 40 40 100 PMS Black C / Black U Secondary Neutrals Accents