Target Brand Book

Celebrate. Motivate. Reward. 2021 Usage Guidelines for Target Corporation Licensed Materials

Target Usage Guidelines Table of Contents Visual Guidelines .........................................................3 Target Signature ..........................................................5 Copy Guidelines ..........................................................7 Legal Copy/ Prohibited Material .................................8 eGift Cards ...................................................................9 External Agency/Vendor Communication Policy ......10 Promotion Tips ...........................................................11 Delivery Tips ...............................................................12 Examples ....................................................................13 2

Target Usage Guidelines Visual Guidelines Visual Guidelines: Artwork: The Target GiftCard image must be used exactly as provided. Please choose only one of the Puppy two options listed below (Bullseye Icons or with Tail). It must be shown in its entirety and cannot be cropped or cut off along the sides. Bullseye Icons Puppy with Tail Treatments: The Target GiftCard image cannot be positioned at the top of your promotional material, tilted or rotated. Additionally, the Target GiftCard image cannot be turned into a sticker or made into a scratch-off. If you’d like to add a drop shadow to the Target GiftCard image, the shadow should always fall toward the bottom and off to the right. Lastly, should you incorporate a drop shadow, please use a subtle gradient. See below for examples. Color: The Target GiftCard image must always appear in the colors provided and cannot be altered in any way. For newspaper and other black-and-white uses, the Target GiftCard image may be converted to grayscale. To separate a card from a same-color background, use a .5-point border rule on Target GiftCard images. Correct Usage Color Target GiftCard Correct .5-point border Black & White Target GiftCard images Correct drop shadow images Incorrect Usage Do not alter colors Do not use borders Do not alter cropping or Do not rotate card Incorrect drop shadow thicker than .5 point distort proportions 3

Target Usage Guidelines Visual Guidelines Sizing: All Target GiftCard images must be less visually prominent than your company’s identity. At no time should the Target GiftCard image dominate or compete with your company’s identity. For example, a postcard with the Target GiftCard image spanning the entire front side is not permitted. See below for examples. Correct Usage Incorrect Usage ABC Company ABC Company Refer a friend Refer a friend and receive and receive a $25 Target a $25 Target GiftCard! GiftCard! Target and the Bullseye Design are registered trademarks of Target Brands, Inc. Target and the Bullseye Design are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer. Clear space: Clear space must always surround the Target GiftCard image. The image should be separate from other elements such as headlines, body text and imagery, as well as the outside edge of printed and electronic materials. Correct Usage Incorrect Usage Receive a $25 Target Receive Use .125” for images Gi�Card! a $25 Target reproduced smaller than 2” wide and .25” Gi�Card! for images reproduced larger than 2”. 4

Target Usage Guidelines Target Signature Target GiftCards Logo: Use either the Target GiftCards standard logo or the Target GiftCards logo with the tagline “Celebrate. Motivate. Reward.” The word “GiftCards” should be one word with the “G” and “C” capped. Celebrate. Motivate. Reward. Target Signature: The Target Signature consists of the Target Bullseye Design and the Target Logotype. The Target Logotype is rarely used alone. The relative position and placement of these two elements should always remain consistent and never be altered, re-created or rearranged in any way. Use provided electronic artwork to ensure consistency. The Target Signature cannot be used as a word within a sentence. It must stand alone. Correct Usage Incorrect Usage Bullseye Design Target Logotype Placement: It is preferred that the Target Signature be used only in promotional materials in which several redemption options are featured, and all the participating retailer logos are displayed together for selection purposes. Whenever possible, Target should have prominent placement. In all other cases, the Target GiftCard image should be used instead of the Target Logotype. Reach out to the Target GiftCard team regarding logo usage questions. Example: In a hotel loyalty program, guests earn points that can be redeemed for a variety of items, including a Target GiftCard. In this case, the Target Signature may be used in the catalog of redemption options or on the redemption website. Correct Usage Incorrect Usage Redeem your points for gift cards from any of the merchants listed below: Redeem your points for gift cards from any of the merchants listed below: 5

Target Usage Guidelines Target Signature Target Signature (cont.): Color: The Target Signature must always appear in either Target Red (Pantone 186), black or white. When it appears in a dark field, the entire signature must be reversed to white. Correct Usage Incorrect Usage Trademarks: No “®” is on the logo so “Target and the Bullseye Design are registered trademarks of Target Brands, Inc.” must be called out somewhere on the page. New: As of 2020, the trademark symbol “TM” is no longer required after Target GiftCard and Target eGiftCard. When referring to Target GiftCards, the copy should appear as follows. (The word “GiftCards” should still be one word with the “G” and “C” capped.) Target GiftCard Target GiftCards Target eGiftCard Target eGiftCards 6

Target Usage Guidelines Copy Guidelines Copy Guidelines: Referring to Target GiftCards in offer: The offer must be stated in the correct order: “Do X, and receive a Target GiftCard.” Whenever the Target GiftCard is used as part of the offer, we would prefer you to say: Correct: Receive a $25 Target GiftCard. Correct: Get a $25 Target GiftCard. Incorrect: Get a $25 gift card from Target. Incorrect: Get a $25 gift card to Target. Incorrect: $25 off at Target. Incorrect: Get a $25 shopping spree at Target. Avoid using phrases with Target-related words, like “Savings that are right on target” or “Hit the bull’s-eye with ABC Bank!” Referring to Target GiftCards in copy: Use benefit-driven copy when promoting Target GiftCards. Examples: Target GiftCards let you shop for thousands of items at more than 1,800 Target stores in the U.S. and online at Target.com. From toys to electronics and clothing to housewares, find exactly what you’re looking for at Target. They’re the rewarding choice. Celebrate. Motivate. Reward. Target GiftCards are redeemable at over 1,800 Target stores in the U.S. and online at Target.com. They can also be used to buy groceries, the newest and coolest electronics product, or a stylish outfit from one of our design partners and more. Check your spelling: When referring to Target GiftCards, the correct spelling and capitalization is ” “Target GiftCards, “corporate gift cards,” “Target eGiftCards,” “eGift Cards,” “gift cards” or “gift card”. Correct: Target GiftCards are the most popular gift card out there. Incorrect: Target gift cards are the most popular GiftCard out there. Foreign Languages: Materials created in Spanish, or any other language, must include a complete English translation and must list the Spanish disclaimer (see page 8). “Target” and “Target GiftCard” must always be in English. 7

Target Usage Guidelines Legal Copy/ Prohibited Material Legal Copy: Target’s standard disclaimer must be included on all marketing pieces and must be one click away from all banners and/or social media updates that refer to a Target brand. The preferred placement for this disclaimer is directly under the Target GiftCard image. Target is not covered under generic disclaimers. Use 6-point type for disclaimers. Standard Disclaimer: Target and the Bullseye Design are registered trademarks of Target Brands, Inc. Target is not a participating partner in Terms and conditions are applied to gift cards. or sponsor of this offer. Spanish Disclaimer: Target y el Diseño de tiro al blanco (Bullseye) son marcas registradas de Target Brands, Inc. Las tarjetas gift cards están sujetas a términos y condiciones. Target no está asociado ni es patrocinador de esta oferta. Radio Disclaimer: Terms and conditions Target is a registered trademark of Target Brands, Incorporated. apply to gift cards. Target is not a participating partner in or sponsor of this offer. Prohibited Marketing Material: Target will NOT approve Licensed Materials used to promote the following: • Alcohol products • Tobacco products • Firearms • Gambling activities • ‘Games of chance’ or scratch offs to win a gift card Reference the Target GiftCard Licensed Materials Agreement for complete terms and conditions regarding the use of Target Corporation Licensed Materials. 8

Target Usage Guidelines eGift Cards eGift Cards: All eGift Card emails and templates must follow Target Usage Guidelines. Target can provide codes, URL’s or send eGift Cards directly to the end user on your behalf. Target eGiftCards are mobile optimized and can be redeemed in store via mobile device or paper print out or online at Target.com Below is an example of when Target would send an eGift Card to the recipient on your behalf. To learn more about our eGift Card process, email [email protected] or call 1-800-5GIFTS5 (544-3875). Target eGiftCard Email recipient’s name sender’s name link to eGift Card Target eGiftCard- Desktop Target eGiftCard- Mobile choose from unique customized gift card designs messaging area 9

Target Usage Guidelines Vendor Announcement Guidelines External Agency and Vendor Communications Policy: Target asks its agencies and vendors to adhere to a strict communications policy to ensure Target leads all communication about its business, products, services, partnerships and marketing efforts. Target’s Public Relations team manages the company’s media relations efforts, understands the company’s broad communication priorities, and will determine how, when and in what channels Target news will be shared. External agencies and vendor partners should not release any news or publically disclose information related to their partnership with Target without prior consent from Target Corporation. Additional details follow. Under no circumstances should Target’s agencies and vendor partners break Target news or seek singular credit for work done on behalf of Target. Agencies and vendor partners are allowed to do the following with prior consent and approval from Partner Management Group: • Post past work (including images or Target logo) on company’s blog, website, newsletters or vehicles used to communicate publicly following the completion of a campaign or project ○ Credit Target, campaign name and date • No additional information should be included ○ Agency must follow talent usage rights for assets and remove from site when terms of agreement have expired ○ If posting broadcast, must use Target YouTube embeddable link • Retweet @Target, @TargetStyle, @TargetNews when appropriate • Tweet new content that highlights work that has already been made public and clearly communicates that the work is a result of the agency/vendor’s partnership with Target ○ Prior to event/campaign, agency and/or vendor partner and Target must agree upon approved timing of social media activity ○ When posting social media content ask, “is it clear that we are working on behalf of Target?” • Mention Target as a client in a meeting (i.e. conferences, new business pitches, etc.) ○ Any presentations including case studies must be approved 2 weeks prior to presentation and cannot include specific results or budgets ○ All potential presentations must be approved by Target’s Partner Management Group Agencies and vendor partners are not approved to: • Distribute any media materials that identify or discuss Target, or projects conducted on behalf of Target • Engage or participate in proactive or reactive press opportunities including pitches, media interviews (live or email), or spokesperson quotes/statements regarding Target partnership or campaign ○ This includes media meet-and greet-activities with agency’s PR team and media • Tweet or post new content including images or video on any agency/vendor social platforms (campaign, behind-the-scenes on set, event space). Please see above for pre-approved potential social media opportunities. All exception requests should be submitted through the external partner’s Target contact. 10

Target Usage Guidelines Promotion Tips Promotion Tips: To avoid confusion, keep your promotion clearly focused by making sure your products, trademarks and logos are prominent on all materials. Use of the Target name and the Target GiftCard image should be secondary. Also, your messaging, layout and design must not imply Target sponsorship or endorsement of your products, services or website. Remember, it’s your promotion, not ours. Sample Promotion: Correct Usage Correct ABC Company · Company creating the promotion is prominently identified · Target name and Target GiftCard image Thank you for being a loyal customer to ABC Company. Refer your friends and family are secondary to our services, and as a token of our appreciation, we will send you a $25 Target · Design does not imply Target GiftCard every time a new referral signs up. That’s not all — your friends and family sponsorship will also receive a $10 Target Giftcard when they sign up. · Target GiftCard image is used correctly and has not been altered (p. 3) · Target GiftCard is spelled correctly (p. 6) Refer a friend and receive a $25 Target GiftCard! · Offer is stated in correct order (p. 7) · Target standard disclaimer is shown (p. 8) Target and the Bullseye Design are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer. Sample Promotion: Incorrect Usage Incorrect · Design implies Target sponsorship Receive a Complimentary Gift! or endorsement Receive a Complimentary Gift! · Target GiftCard is spelled incorrectly Receive a (p. 6) $25 Target · Multiple Target GiftCard images are used (p. 3) gi� card · Target GiftCard images are tilted (p. 3) · The clear space is violated (p. 4) Want a Target gift card? Target is going to send you a gift certificate worth $25 when you · Incorrect drop shadows are used refer a friend or family member. That’s not all—Target will also send you a gift certificate under the Target GiftCard images (p. 3) worth $10 when your friend or family member signs up! Now, that’s an offer that’s right on · Offer is stated in the incorrect order (p. 7) Target! · Avoid using phrases with Target- ABC Company related words (p. 7) · Target standard disclaimer is missing (p. 8) · Company creating the promotion is subordinate to Target branding 11

Target Usage Guidelines Delivery Tips Delivery Tips: When presenting Target GiftCards to recipients, keep the look and feel of your delivery mechanism (Target GiftCard carrier) consistent with your company’s brand standards. The carrier should be letter-sized and bifolded for easy delivery (see Figure 1). The Target GiftCard should be positioned on the bottom right side of your letter. This will help to avoid brand confusion, ensuring that your brand is prominently displayed. Always be mindful of your own brand standards. Sample Promotion: Correct Usage Correct ABC Company · Company creating the promotion is prominently identified · Target name and Target GiftCard Thank you for being a loyal customer to ABC Company. Refer your friends and image are secondary family to our services and, as a token of our appreciation, we will send you a · Design does not imply Target $25 Target GiftCard every time a new referral signs up. That’s not all—your friends and family will also receive a $10 Target GiftCard when they sign up. sponsorship Si meliora dies ut vina poemata reddit, scire velim chartis pretium quotus · Target GiftCard is spelled arroget annus. Scriptor abhinc annos centum qui decidit, inter perfectos correctly (p. 6) · Target GiftCard is positioned at Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit. the bottom right side of the letter Veteresne poetas, an quos et praesens et postera respuat aetas. Iste quidem (8.5x11)—allowing the page to be veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno. bifolded and the Target GiftCard Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam concealed when mailed in a unum, dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutem #10 envelope · Target standard disclaimer Enjoy your is shown (p. 8) Target GiftCard! Figure 1 Target and the Bullseye Design are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponser of this offer. Sample Promotion: Incorrect Usage Incorrect · Incorrect use of Target and Target GiftCard in headline copy (p. 7) Here’s a complimentary · Design and messaging imply gift card from Target! Target sponsorship or endorsement · Target GiftCard is positioned at top right side of the letter Thank you for being a loyal customer to ABC Company. Refer your friends and family to · Company creating the promotion our services, and as a token of our appreciation, we will send you a $25 Target GiftCard every time a new referral signs up. That’s not all—your friends and family will also is subordinate to Target branding receive a $10 Target GiftCard when they sign up. Si meliora dies ut vina poemata reddit, scire velim chartis pretium quotus arroget · Target standard disclaimer annus. Scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri is missing (p. 8) debet an inter vilis atque novos. Excludat iur robus, Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit. Veteresne poetas, an quos et praesens et postera respuat aetas. Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno. Figure 2 ABC Company 12

Target Usage Guidelines Examples Examples: Print Ads: The Bullseye Design or Target GiftCard image can be used on collateral intended for promotional purposes. November 2011 EnergyLines Go paper-free –rge.com/online nroll today! Things to consider You Could Win a $750 Gift Card! E roll today! When you sign up for our electronic funds transfer (EFT) service En you’ll never miss a payment. Enroll by December 12, 2011 and · The Bullseye Design or Target GiftCard image must stand alone you’ll automatically be entered to win a $750 Target GiftCard . How electronic funds transfer (EFT) works: • We’ll automatically deduct the RG&E amount due from your bank account · Company creating the promotion must be prominently identified 23 days after your bill has been generated. • Once enrolled in EFT, your bill will show the date your payment will be deducted and "AUTOPAY" will be displayed in the "Amount Due" box. · Design must not imply Target sponsorship The Bullseye Design, Target and Target GiftCard Combine EFT with our paper-free e-Bill service and ... are register trademarks of Target Brands, Inc. • You can view and pay your RG&E bill online using a tablet computer, other All rights reserved. Terms and conditions are applied to GiftCards. Target is not a participating smart device or computer. partner in or sponsor of this o er. · Target standard disclaimer must be shown • Enjoy the convenience and security of having your bill available online. For complete contest • Have the same information and look of your paper bill – but more: build details, visit rge.com . access to 13 months billing history and gain the ability to manage your account online. Go • Simplify your life – no more paper bill, stamps or envelopes. paperfree To enroll in EFT or e-Bill, or to enter to win and for complete contest details, save time, save money visit rge.com or call 1.800.743.2110.Enrollment in EFT not required to enter contest. New Hours for RG&E’s Rochester Walk-In Beginning Monday, December 12, hours at our 89 East Avenue, Waring Road Plaza and 400 West Avenue will be Monday through Friday, 8:30 a.m. to 5 p.m. Our West Avenue will also be open Saturdays from 9 a.m. to noon. Save a trip and pay your RG&E bill anytime – our online services and self service phone line are available 24/7. Also try any of these free and convenient ways to pay: • Enroll in our electronic funds transfer (EFT) service by completing the form on the back of your bill payment stub or enroll online at rge.com (click on “Your Account” and then on “Enroll in Electronic Funds Transfer”). Enroll today and you will automatically be entered for your chance to win a $750 Target GiftCard! • Go paper-free with our e-Bill service. • Need to get money to us fast? For the fastest payment posting and processing, use our e-Payment service to make a secure electronic payment from your checking account while still receiving a paper bill. Pay online at rge.com or by calling our self service line at 1.800.295.732 3– no enrollment or login needed. Did you catch our error in last month's issue of EnergyLines? We reminded customers to Oops! change their clocks on November 6, but reversed the "Spring Ahead, Fall Back" rule. We hope on November 6 you set your clocks back one hour and replaced your batteries in battery operated smoke and carbon monoxide to mark the end of Daylight Saving Time Television and Video: The Bullseye Design or Target GiftCard image can be used in television commercials. It’s preferred to place the Bullseye Design or Target GiftCard image prominently, relative to other retailers’ logos if applicable. Online: This includes online banner ads, websites, email, social and mobile communications. Things to consider · Offer must be stated in the correct order · The Bullseye Design or Target GiftCard image must stand alone · The Bullseye Design or Target GiftCard image must be smaller than your logo · Clear space must always surround the Target GiftCard image © 2021 Target Brands, Inc. The Bullseye Design, Target and Target GiftCards are registered trademarks of Target Brands, Inc. 13