4 Our Story Since 1906, the American Alliance of Museums (The Alliance) has been helping to develop standards and best practices, providing advocacy and gathering knowledge for the entire museum community. A 501(c)(3) public charity, the Alliance is a member-based organization with broad-based departments and programs including the Accreditation and Museum Assessment Program, Museums Advocacy Day, AAM Annual Meeting & Museum Expo, Museum Magazine, the Center for the Future of Museums and AAM Press. The Alliance also offers professional development, publishes professional literature, and increasingly works internationally. We believe Museums strengthen communities. They educate and inspire, nourish minds and spirits, and enrich lives. 4