43 Color usage The American Alliance of Museums color palette is expansive and can be used to express a variety of emotions. Combining these versatile colors correctly is key to maintaining a cohesive brand. PMS 3165 This rich blue-green tone is the core color of the Alliance. It is stable and complex and soothing to the eye. It pairs well with any of the other brighter colors in the palette. Any greys should be converted to white before being placed atop this color.