7 Organization Professionals Support Public Audience segmentation To effectively communicate how the Alliance can help all potential members, the targeted audience was segmented into three factions based on their similarities. The Alliance brand message can then be supported with a concise copy targeted directly to the needs of each individual group. The audience breakdown is as follows and is prioritized within each segment: ∙ Museums ∙ Corporate Sponsors ∙ Grant Makers ∙ Other Associations ∙ Legislators/Policy Makers ∙ Museum Professionals ∙ Future Professionals ∙ Media Professionals ∙ Donors & Trustees ∙ Museum Advocates & Volunteers ∙ Researchers ∙ Teachers & Educators ∙ Patrons & Museum-goers ∙ K-12 & Higher Education Students Organization Professionals Public