Table of contents Introduction 3 New tools. New challenges. New strategies. Section 1 5 The marketer’s reality in 2022. Section 2 9 Factors inhibiting marketings’ potential. Section 3 18 Signals of success. Conclusion 27 ‘Now’ is critical. It’s time for change. 28 Methodology 30 About Airtable 2 Airtable 2022 Marketing trends report