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01 INTRODUCTION / Mission 02 BRAND DESIGN PRINCIPLES A brand 
 design system directly inspired by the product. We’ve extracted the shapes from the product in order to set guidance for how we visually create our communications. Users can visually be articulated as a community when they Create space are presented in a group of profile pictures (circles). We also want to make sure to take cues from platform to show the state of the user in focus. Bringing to life the vast diversity of communities on Discord. for everyone The users are behind the content. 
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Discord Brand Book - Page 7 Discord Brand Book Page 6 Page 8