Our approach: Whether marketing to children or adults, we present the qualities and advantages of our products truthfully, responsibly and with appropriate taste. We take special care with respect to child audiences. We believe that children should be encouraged to consume lower-calorie, nutrient-dense foods that support their growth and activity. Learn more about our commitment to maintain the highest standards for responsible marketing. We adhere to strict internal and industry guidelines — often more demanding than local regulations — in producing and reviewing ads to ensure they are appropriate for the intended audience. Beyond complying with applicable law, we ensure that our ads are consistent with our core values. When possible, our advertising aims to reflect the diversity of society. And our advertising reflects generally accepted standards of social behavior, avoids stereotyping people and never insults or demeans any demographic groups. Policies: General Mills marketing policies ensure that our commitment to responsible marketing underlies all of our marketing activities. Responsible marketing Our approach: General Mills provides useful, fact-based information on packages to help consumers make informed dietary choices. All of our product packages display accurate nutrition labeling and follow relevant nutrition and health claim requirements as prescribed by regulations in the country of sale. Our commitment: As a member of the International Food and Beverage Alliance (IFBA), General Mills has made a commitment to adopt a common global approach to nutrition information on packaging that includes, at minimum, the labeling of calories on front-of-pack. This initiative was implemented globally during 2014-2016 to inform consumers about specific product nutrition attributes. In countries with front-of- pack labelling requirements, we adhere exclusively to the local regulation. We also commit not to place any regulated health or nutrition claim on a product unless it meets the criteria set forth by the regulations in the country of sale. Our progress: Around the world, our product labeling meets local regulatory requirements while remaining consistent with our global approach. Examples of our compliance with local and regional guidelines include: n Australia – 100% of our products display nutrition intake information in front-of-pack labeling, consistent with the Australian Daily Intake Guide and IFBA requirements. n Brazil – All General Mills package information complies with local regulations and includes the energy icon on the front of packaging. n Mexico – All General Mills package information complies with local regulations and includes front-of-pack consumer information as directed by the Mexican Health Ministry. n China – All General Mills package information complies with local regulations and includes the energy icon on the front of packaging. n Canada – All General Mills package information complies with Health Canada and Canadian Food Inspection Agency labeling requirements. n Europe – All General Mills package information complies with European Food Information to Consumers Regulation . n United States – The majority of our U.S. products feature front- of-package labeling through the Facts-up-Front program. Consumer education and marketing Consumer education GENERAL MILLS GLOBAL RESPONSIBILITY 16 Food Planet People Community In the U.S., General Mills supports product labeling changes to help reduce food waste through clearer guidance for consumers about food shelf life. We have updated all of our U.S. product packaging to comply with this voluntary date-labeling initiative that uses standard nomenclature to reduce consumer confusion. Learn more about General Mills’ food waste reduction efforts in the Planet and Community sections of this report. Date labeling of our U.S. packaging contains updated date labeling to help reduce food waste.* *As of November 2021 100 %