Paul Mason, Erik Brynjolfsson, and Jeremy Rifkin believe that capitalism has failed to keep pace with the demands of technology, and therefore must be abandoned for a new model—a new social compact, if you will. These thinkers believe that capitalism was pretty well set up to navigate the past—to deal with a world where factory workers competed with other factory workers to produce the best product at the best price. Capitalism, however, doesn’t know how to cope with the one knowledge worker working in the basement, the one who writes the code that makes all those workers moot. 35
OgilvyRED Future of Work Flipbook Page 30 Page 32