Underemployment is one of the cornerstone issues of our current economic system: According to a recent Accenture study, 51% of 2014-2015 graduates are underemployed—holding jobs that don’t require the college degrees, while nearly half of U.S. workers consider themselves underemployed, according to a survey of more than 960,000 people by PayScale. The only true remedy to underemployment will be a system of Universal Basic Income (to read more, skip to the conclusion), but in the meanwhile, there are certain aspects of a more temporary, ephemeral model of work that could prove valuable to the retail workers and entrepreneurs of the future—forms of mini-careers and temporary-companies that could be quite lucrative. Kylie Jenner could perhaps be considered the next generation of the mini- entrepreneur, as she’s found a way to use the scale and serendipity of Snapchat to fuel occasional forays into the cosmetics and fashion micro- businesses that defy all rules of traditional retail. 127
OgilvyRED Future of Work Flipbook Page 119 Page 121