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WHY IS KYLIE SO ATYPICAL? 03 She forgoes longterm store leases for pop-up leases 01 One day her businesses are here, one day they’re gone. She feels no commitment to 04 She spends nothing on traditional marketing any particular timeline or longevity. It’s just 05 She all but encourages the secondhand opportunities as she finds them economy that pops up around her goods— 02 She produces limited runs of her goods, some kids stand in line to buy them only to which, aside from being a good marketing resell them at a profit tactic, insulates her from the financial risk of overstocking Apps like Goat take advantage of these resell communities, creating youth-friendly, hyper-specific versions for certain kinds of goods (Goat is the tool of choice for sneakerheads). 128

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