AI Content Chat (Beta) logo

In an attempt to understand the full power behind From the list of what Facebook understands about me the Facebook behemoth, which is systematically (and all spookily accurate). eating its way deep into the $1T advertising industry (that’s about 1% of the GDP), ProPublica built a Chrome extension that it encouraged people all over the world to download. The extension had a way of figuring out everything that Facebook had a way of figuring out about you. When analyzed collectively, this data become quite revealing. “[Facebook] are not being honest,” said Jeffrey Chester, executive director of the Center for Digital Democracy. “Facebook is bundling a dozen different data companies to target an individual customer, and an individual should have access to that bundle as well.” -“Breaking !e Black Box,” ProPublica, October 28, 2016 103

OgilvyRED Future of Work Flipbook - Page 97 OgilvyRED Future of Work Flipbook Page 96 Page 98

Next in

Next in