It is worth noting here that post-capitalism is not Marxism or socialism: there are still companies in a post-capitalist world, and they still make hearty profits, they just employ far far far less people and tend to give a lot more away for free (or for “close to free”) than current companies do. More on that in a while. And one of post-capitalism’s main beliefs is that society ultimately will also have to—as Obama said—create a social welfare system for the 90% or so of people who are left out of work, rendered irrelevant by machinery. 43
OgilvyRED Future of Work Flipbook Page 38 Page 40