OKAY, SO, THIS WHOLE AI THING A 2016 Forrester report writes that robots, or AI, will eliminate 6% of all U.S. jobs by 2021. AI of course is not some single technology, some futuristic meta-app. Rather AI is a collection of technologies that are applied to specific tasks. Of course, we don’t know exactly how this “AI” future will play out, just like how in 2007 we didn’t know exactly what apps the iPhone would ultimately yield. There are three predominant theories of what will end up happening when it comes to AI: it usurps us, it enhances us, it rules us. There’s plenty of room for a future that combines 1 and 2. 96
OgilvyRED Future of Work Flipbook Page 89 Page 91