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As mentioned earlier, a capitalist economy was built around the concept of scarcity, but post-capitalist companies must be built around abundance. This is because goods in a capitalist economy were rival, meaning that they were made from materials that were limited in supply (either labor or resource) and thus had a certain cost of reproduction. Now many of the most valuable goods of post-capitalism are non-rival—meaning that they have zero cost of reproduction. 61

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