Before we delve deeper into the post-capitalist argument, it is now worth mentioning that one of post-capitalism’s founding fathers was the late, great Peter Drucker. He was the ultimate capitalist, the ultimate sharp-shooting, steel-eyed, practical exec in one hell of a suit. Peter Drucker was a legend who, in postwar America, all but invented the consulting models that minted McKinsey and its competitors. Peter Drucker was called “The Godfather of consulting” by no less than The Harvard Business Review. He was the original CEO whisperer, the man who helped boards and execs tweak their organizational practices and structures to be just that little bit more profitable and efficient. And then he saw the networked computer. 39
OgilvyRED Future of Work Flipbook Page 34 Page 36