THE NEW YORK TIMES HULU AND YOUTUBE The New York Times allows every person to Hulu and YouTube are free with commercials, read 10 free articles per month. They charge they charge more to partially/entirely avoid for those who want to read more, who those commercials. thus support the ‘free’ portion of the NYT’s contribution. LYFT Attempting to make their rides ‘more free,’ AMAZON Lyft has created Line, which can reduce the Amazon leaves all its texts searchable, so cost of a car ride to something far closer to a that, say, a student looking for a very specific public transit fare. line in a book can use their search tool to find exactly that page, and read it without buying the book (I can’t explain how amazing this Overall, think about your industry: how could feature is when you really start using it to your it simplify or aggregate? Financial services is a advantage…). classic industry that requires people to self- aggregate, gathering many products from diverse companies and trying to make them work together… 115